Rightmove launches Selling Sunderland with Charlotte Crosby and local agents

January 8, 2025
Love or Hate Rightmove

Rightmove, the UK’s largest property website, has launched Selling Sunderland, a playful parody of glamorous property TV shows, celebrating Sunderland’s charm and local agent expertise.

The campaign features Sunderland favourite TV personality Charlotte Crosby, who teams up with local agents to showcase the city’s unique appeal. Together, they guide prospective buyers through three distinctive properties, blending expert market insights with Charlotte’s heartfelt enthusiasm for her hometown.

Sunderland is already a popular choice for those in the North East – ranking in the top three locations in the region for prospective buyers searching for their next home – being beaten only by Newcastle and the historic town of Darlington. Yet for those seeking out city life across Great Britain, Sunderland only comes in 38th position in a list of 50 of Great Britain’s biggest cities. This campaign seeks to highlight Sunderland’s potential as a fantastic place to call home.

Watch the Selling Sunderland video here: https://www.youtube.com/watch?v=zjNOmrj4ShI

The video features local agents Michael Hodgson at Michael Hodgson, Helen Wall at Bradley Hall and Sophie Luhr at Fine & Country.

Rightmove’s Chief Marketing Officer, Matt Bushby, said: “Agents are the cornerstone of the property market. Selling Sunderland celebrates their knowledge and local expertise and the role they play in helping people find the right home for them. By showcasing their work in a light-hearted but impactful way, this campaign not only entertains but also reinforces the critical role of agents in helping people find their next home.”

 

Michael Hodgson of Michael Hodgson in Sunderland, said: “The Sunderland property market continues to show resilience and opportunity, with strong demand for well-priced homes and steady interest from first-time buyers, families and investors alike. With the city’s ongoing regeneration projects, upcoming film studio developments, stunning seafront, beautiful beaches, and vibrant coastal lifestyle, Sunderland is becoming an increasingly attractive destination.” 

 

Sophie Luhr, Marketing and Property Consultant at Fine & Country, Newcastle and Northumberland, said: “Stabilising interest rates and the city’s ambitious regeneration projects, like the Riverside Project and Crown Works Studio, are set to boost Sunderland’s appeal further this year. With new investments, job creation, and a thriving food scene, the city is becoming a top choice for homeowners and investors alike.”

 

Helen Wall, Director at Bradley Hall Sunderland, said: “Sunderland’s property market continues to go from strength to strength. From first-time buyers to families and investors, Sunderland offers a wide range of properties to suit all needs and budgets. 2025 is shaping up to be another exciting year for Sunderland and we’re thrilled to see such strong interest in its property market.”

Rightmove

UK Property news updates shared directly from Rightmove PLC - the country's leading property portal.

You May Also Enjoy

Letting Agent Talk

The Flats Above the Shop Problem

Why residential property hidden inside commercial ownership keeps causing trouble By Adam Hills, Client Services Director, LRG Living Markets Somewhere in many commercial property portfolios sits a small collection of front doors that was never really part of the plan. Many large and small retailers inherit residential property portfolios by default as part of mixed-use…
Read More →
Estate Agent Talk

Buying Alone? What Solo Buyers Need to Know Before Making an Offer on a House

Figures show that solo buyers accounted for 36.9% of Barclays’ mortgage completions in June 2026, as more people chose to step onto the property ladder without a partner beside them. Choosing independence over waiting for a joint purchase has doubled over the last 50+ years, with solo first-time buyers doubling from 15% before 1980 to…
Read More →
Estate Agent Talk

How to Make a New-Build Living Room Feel Less Like a Show Home

An empty new-build living room can be surprisingly difficult to furnish. The walls are freshly painted, the sockets are in place, and there is nothing to remove before decorating begins. Yet once the sofa arrives, the room can still feel unsettled: too bare in some places, awkwardly crowded in others. The answer rarely involves buying…
Read More →
Breaking News

Mortgage Borrowing Dip

Key points: Net borrowing of mortgage debt by individuals decreased to £3.9 billion in September, from £4.2 billion in August, below the previous 6-month average of £4.9 billion. Net mortgage approvals for house purchases decreased to 53,400 in September, below an average of around 58,800 over the previous 6-months. Approvals for remortgaging increased to 42,600…
Read More →
Breaking News

Autumn Budget 2026: Property industry reaction

Following today’s Autumn Budget, reaction from property industry experts on six key areas for the property market. First-time buyer support: The £4.7bn Your First Home equity loan scheme, supporting 70,000 buyers, alongside the introduction of a new First Time Buyer ISA. Inflation and borrowing costs: The extension of the fuel duty freeze, household energy support…
Read More →
Breaking News

Can you legally BAN Halloween Trick or Treaters?

People who dread the annual knock of trick-or-treaters may have more power to keep Halloween callers away than they realise. As millions of children prepare to take to the streets on October 31, a property law expert has explained what homeowners can do if they do not want strangers walking up their path or knocking…
Read More →