Rightmove to launch next phase of ‘believe it’ campaign from Boxing Day

December 20, 2023
Rightmove logo

The next phase of Rightmove’s ‘believe it’ integrated campaign will begin from Boxing Day, to coincide with the post-Christmas and New Year upturn in home-moving activity.

The multi-million pound, multi-channel campaign will continue throughout the first quarter of 2024, leading up to the spring selling season.

In September Rightmove evolved its brand communications to highlight to people that by using Rightmove’s tools and services, and by turning to agents for expertise throughout their home-moving journey, they can believe that they can make their move happen.

The 60 second and 30 second versions of Rightmove’s latest TV ad ‘Dunk’ will be shown across ITV, Channel 4 and SKY, with the media plan designed to capture the wide-range of audiences that may be considering a move in 2024.

The ad will appear in key Christmas programming such as the Big Fat Quiz of the Year, family films such as Indiana Jones, and the festive football fixtures.

The TV ad can be viewed here: https://youtu.be/YawGi0q97Is

The integrated campaign will be boosted by additional ad placements on YouTube, Spotify, Podcasts and video on demand. Activity across PR, consumer content and social will provide step-by-step guides and advice on how to get ready to move in 2024.

Matt Bushby, Chief Marketing Officer at Rightmove commented: “As we reach the end of the year many people will start to reflect on what they need from their current home and what a 2024 move could look like. We want to give everyone the belief that they can make their move in 2024, through the powerful combination of their local agents’ expertise and the UK’s biggest home-moving audience on Rightmove.”

Rightmove

UK Property news updates shared directly from Rightmove PLC - the country's leading property portal.

You May Also Enjoy

Home and Living

How to Create a Stylish and Comfortable Home Office

Creating a stylish and comfortable home office is essential for productivity and well-being. Here are key considerations to design a workspace that is both functional and inspiring:​D 1. Select an Appropriate Location Choose a quiet area in your home with minimal distractions. If a separate room isn’t available, consider converting a nook or unused space…
Read More →
Breaking News

Zoopla Rental Market Report: Rents rising at lowest level for 3.5 years

Upcoming reforms in the rental market will limit new investment and the number of homes for rent Rents rising at lowest level for 3.5 years as Zoopla warns upcoming rental reforms will continue to limit rental supply   Average UK rents for new lets are three per cent higher over the last year, down from…
Read More →
Estate Agent Talk

Commonhold White Paper – Thoughts from the Industry

The sale of new leasehold flats in England and Wales is to be banned under Labour’s plan to end the  ‘feudal’ system. Labour wants to switch to Scotland’s commonhold system There are around 5 million leaseholders in England and Wales. Under commonhold, each flat owner would own the freehold of their home, but also have…
Read More →
Breaking News

Greenpeace Ruling Exposes UK Government Policy

In January 2025, Greenpeace brought a collective action against the Dutch state for failing to comply with a 2018 European Court of Justice ruling on nutrient neutrality. An appeal is expected: however, as the UK Government has adopted the same ‘tax builders for pollution others cause’ approach to reducing nutrient pollution, it may find itself…
Read More →
Love or Hate Rightmove
Breaking News

Rightmove commentary on mortgage market + weekly tracker

Commenting on the mortgage market, Rightmove’s expert Matt Smith said: “The market has settled after the unexpectedly high inflation figure. Average mortgage rates on many products have trickled downwards, and we’ve even seen the return of some eye-grabbing sub-4% mortgage rates for those with the biggest deposits. It shows that mortgage lenders are still keen to…
Read More →
Breaking News

Government plans to ban new leasehold flats

With the Government’s plans to ban new leasehold flats, an expert says the system must be ready to cope. With the news that Government is to outline plans to ban new leasehold flats and adopt commonhold, with draft Leasehold and Commonhold Reform Bill to be published later this year, Scott Goldstein, Partner, Payne Hicks Beach,…
Read More →