Rightmove to launch next phase of ‘believe it’ campaign from Boxing Day

Rightmove logo

The next phase of Rightmove’s ‘believe it’ integrated campaign will begin from Boxing Day, to coincide with the post-Christmas and New Year upturn in home-moving activity.

The multi-million pound, multi-channel campaign will continue throughout the first quarter of 2024, leading up to the spring selling season.

In September Rightmove evolved its brand communications to highlight to people that by using Rightmove’s tools and services, and by turning to agents for expertise throughout their home-moving journey, they can believe that they can make their move happen.

The 60 second and 30 second versions of Rightmove’s latest TV ad ‘Dunk’ will be shown across ITV, Channel 4 and SKY, with the media plan designed to capture the wide-range of audiences that may be considering a move in 2024.

The ad will appear in key Christmas programming such as the Big Fat Quiz of the Year, family films such as Indiana Jones, and the festive football fixtures.

The TV ad can be viewed here: https://youtu.be/YawGi0q97Is

The integrated campaign will be boosted by additional ad placements on YouTube, Spotify, Podcasts and video on demand. Activity across PR, consumer content and social will provide step-by-step guides and advice on how to get ready to move in 2024.

Matt Bushby, Chief Marketing Officer at Rightmove commented: “As we reach the end of the year many people will start to reflect on what they need from their current home and what a 2024 move could look like. We want to give everyone the belief that they can make their move in 2024, through the powerful combination of their local agents’ expertise and the UK’s biggest home-moving audience on Rightmove.”

Rightmove

UK Property news updates shared directly from Rightmove PLC - the country's leading property portal.

You May Also Enjoy

Breaking News

Popping the Asking Price Bubble

Where in the Uk Can Buyers Snap Up Property Bargains and Where Properties Go for a Premium Above Asking Price   New research from fast selling property company, Upstix has uncovered the UK’s most surprising postcodes for snapping up a property at bargain prices this year, highlighting a widening gap between sellers’ expectations and the…
Read More
Rightmove logo
Breaking News

Highest demand to lease office space since pre-pandemic

The latest insights from the UK’s number one commercial property website Rightmove, reveals that the number of unique enquiries to lease office space is at its highest point since pre-pandemic, as businesses look for spaces that meet modern requirements. Demand to lease office space is 19% higher than the same period a year ago and…
Read More
Planning disputes on new build land
Estate Agent Talk

Planning consultations for major infrastructure to be streamlined

Robert Bruce, a planning and infrastructure partner at law firm Freeths LLP, said he: “Welcomed the change as a significant step to speeding up the DCO process and the focus on the quality and effectiveness of the consultation, rather than box ticking and a risk averse approach to pre-application consultation due to the current legal…
Read More
Breaking News

‘The property ladder pulls further away’ warns Open Property Group

For many first-time buyers across England, the dream of homeownership continues to slip further out of reach. Despite rising wages, soaring house prices are making it harder than ever to get on the property ladder. A leading UK professional house buying company ‘Open Property Group’ based in Buckinghamshire UK, has raised concerns over the ongoing…
Read More
Estate Agent Talk

How Long It Takes to Buy a House in the UK: 5 Common Delays That Can Slow Down Your Home Purchase

Wondering how long it takes to buy a house in the UK? The average timeline ranges from 8 to 22 weeks, but even that can stretch significantly due to unexpected delays, especially if you’re a first-time buyer or caught in a chain. That’s why working with experienced professionals like Belvoir — one of the UK’s…
Read More
Love or Hate Rightmove
Breaking News

Rightmove to host Renters’ Rights Bill webinar with Guild of Lettings

Rightmove is hosting a live and interactive webinar session with the Guild of Lettings to help agents get Renters’ Rights Ready. The webinar will take place from 10:00am – 11:00am on Wednesday 23rd April. Susie Crolla, Managing Director for the Guild of Lettings, will be joining Rightmove to help agents with questions they may have about…
Read More