Rightmove to launch next phase of ‘believe it’ campaign from Boxing Day
The next phase of Rightmove’s ‘believe it’ integrated campaign will begin from Boxing Day, to coincide with the post-Christmas and New Year upturn in home-moving activity.
The multi-million pound, multi-channel campaign will continue throughout the first quarter of 2024, leading up to the spring selling season.
In September Rightmove evolved its brand communications to highlight to people that by using Rightmove’s tools and services, and by turning to agents for expertise throughout their home-moving journey, they can believe that they can make their move happen.
The 60 second and 30 second versions of Rightmove’s latest TV ad ‘Dunk’ will be shown across ITV, Channel 4 and SKY, with the media plan designed to capture the wide-range of audiences that may be considering a move in 2024.
The ad will appear in key Christmas programming such as the Big Fat Quiz of the Year, family films such as Indiana Jones, and the festive football fixtures.
The TV ad can be viewed here: https://youtu.be/YawGi0q97Is
The integrated campaign will be boosted by additional ad placements on YouTube, Spotify, Podcasts and video on demand. Activity across PR, consumer content and social will provide step-by-step guides and advice on how to get ready to move in 2024.
Matt Bushby, Chief Marketing Officer at Rightmove commented: “As we reach the end of the year many people will start to reflect on what they need from their current home and what a 2024 move could look like. We want to give everyone the belief that they can make their move in 2024, through the powerful combination of their local agents’ expertise and the UK’s biggest home-moving audience on Rightmove.”
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