Rightmove to sponsor prime-time ITV show The Voice UK
Rightmove, the UK’s largest property website, has today announced its headline sponsorship of ITV’s popular family entertainment show, The Voice UK.
The sponsorship comes at the beginning of the busy Autumn selling season, with the new series of The Voice UK coming soon.
The ITV programme is one of the most-loved family entertainment shows on television with millions watching every week and is returning for a thirteenth series.
The new series will feature brand-new coaches, which includes for the first time a double chair with Danny Jones and Tom Fletcher from McFly, and singer LeAnn Rimes. They will be joining returning coaches will.i.am and Tom Jones.
As the headline sponsor, Rightmove will feature at the start and end of each episode and appear around ad breaks with a variety of themed visuals, matching music styles to different styles of property.
The creative showcases the wide range of properties available on Rightmove, connecting music to property and reinforcing the belief that everyone can find the right home for them on Rightmove.
Rightmove’s Chief Marketing Officer, Matt Bushby, commented: “Our headline sponsorship of The Voice UK coincides with one of the busiest periods of the year for agents, the end of the summer holidays and the start of the Autumn selling season. We’re investing in this sponsorship to reach people during prime-time slots on Saturday night, to help drive more people to agents’ properties and to encourage more people to make their move.”
Additionally, viewers will see Rightmove’s branding featured across ITV’s The Voice UK social media channels, further solidifying its presence both on television and digital platforms.
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