Shelter issues warning ahead of critical Christmas season

Shocking new figures show Shelter received a call for help every 22 seconds in the run up to Christmas last year, and the charity is warning that the situation this winter could be set to get worse.

New research from Shelter and M&S shows that in 2016 the charity’s helpline received over a hundred thousand calls in the two months leading into Christmas – while more than 500 calls were made on Christmas Eve and Christmas Day alone.

A crippling combination of rising homelessness, sky-high rents, problems with Universal Credit and a dearth of affordable homes means the charity is preparing for huge numbers of people struggling with homelessness and housing problems to come to them for support.

And with calls to the free Shelter helpline increasing by 25% over the past year, their expert advisers are overwhelmed with pleas for housing help.

The Shelter helpline is funded by M&S customers throughout the festive season, with 5% of every purchase made from the ‘Festive Collection for Shelter’ going directly to the charity. This means the helpline can offer housing advice and support every single day of the year for people battling bad housing and homelessness.

Mark Cook, a helpline adviser for Shelter, said: “Every Christmas I speak to parents in despair as they face the trauma of homelessness, when they should be filling stockings and looking forward to Christmas dinner.

“Even though I’ll be working at Christmas, I think myself so lucky to be able to go home at the end of the day when there are so many families having to go without such a basic need.

“No family should face the agony of losing the roof over their heads, which is why we’re calling on people to get their lunch from M&S’s Festive Collection for Shelter. Something as simple as buying a sandwich could make the world of difference to a family whose home is on the line this Christmas.”

Mike Barry, Plan A Director at M&S, said: “We know our customers care about this issue and purchasing lunch from our Festive Collection for Shelter is a small, simple way they can make a big difference this Christmas. With calls to the Shelter helpline increasing by 25% over the past year it’s more important than ever we support this important cause.”

Case study: Andrea was evicted from her home after her private landlord put up the rent and she was unable to keep up with her payments. Andrea spent Christmas homeless and eventually rang the Shelter helpline, desperate for help.

“When I was made homeless the council told me they couldn’t rehouse my whole family because my son was grown up – even though he had never lived away from us. But after calling the Shelter helpline, their legal advisers turned things around and stopped us from being split apart.

“Mentally I’m a strong person, I’ve been through quite a lot – but this pushed me to my limit. I felt as though nobody had time for me, nobody was really interested in me. I was just another statistic. The Shelter helpline was my saviour and the best thing I’ve ever done. If hadn’t called that day, I would be in a very, very bad place and without my son.”

Due to the help from Shelter, Andrea is now housed by the council with her whole family and has been able to get back into full time work.

Source of news story from Shelter

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Breaking News

Rental price and average salary tracker – May 2026

Scottish Rent Surge Drives Regional Growth as Affordability Pressures Persist Across UK Scotland recorded the strongest monthly rental growth of any UK region, with average rents rising from £1,167 in April to £1,257 in May (+7.7%), pushing the typical salary required to secure a home to £37,710. London average monthly costs increased from £2,259 to…
Read More
Letting Agent Talk

Rental yields climb across London

Tower Hamlets and Newham deliver strongest buy-to-let returns as rental yields climb across London   The latest research from London lettings and estate agent, Benham and Reeves, reveals that Tower Hamlets and Newham currently offer the strongest rental yields for buy-to-let landlords, having also recorded the largest annual increases in rental yield across all London…
Read More
Overseas Property

World Cup host cities have seen house prices climb by 44%

World Cup host cities have seen house prices climb by 44% since 2026 tournament announcement   The latest analysis from Enness Global has revealed that property values across the cities selected to host matches during the 2026 FIFA World Cup have increased by an average of 44% since the tournament was awarded in 2018, highlighting…
Read More
Estate Agents should not all look the same
Estate Agent Talk

Nearly Third of Homebuyers Choose Conveyancer Recommended by Estate Agent

New research from Lyons Bowe Solicitors has revealed that nearly a third of homebuyers choose a conveyancer recommended by their estate agent, while only 40% compare multiple firms before making a decision. The findings come at a challenging time for the UK housing market. According to the latest Zoopla House Price Index, annual homebuyer demand…
Read More
Estate Agent Talk

FCA proposals to boost mortgages supply for underserved markets

Comments from Julian Sampson, Partner and Head of Lending Department at TWM Solicitors, a leading commercial law firm.   The FCA is announcing mortgage rule changes that should improve the supply of mortgages to underserved markets such as the self-employed, the elderly and borrowers with weak credit histories. Julian Sampson says, “There are still significant parts…
Read More
Breaking News

Breaking Property News 9/6/26

Daily bite-sized proptech and property news in partnership with Proptech-X. Why on earth is a tenant app exhibiting at an event for letting agents and landlords? Well known and respected lettings industry CEO Adam Pigott of Openbrix/tlyfe explains the logic behind showing a ‘tenant lifetime app’ at a premier agency event where there will be no tenants.…
Read More