Shelter issues warning ahead of critical Christmas season

Shocking new figures show Shelter received a call for help every 22 seconds in the run up to Christmas last year, and the charity is warning that the situation this winter could be set to get worse.

New research from Shelter and M&S shows that in 2016 the charity’s helpline received over a hundred thousand calls in the two months leading into Christmas – while more than 500 calls were made on Christmas Eve and Christmas Day alone.

A crippling combination of rising homelessness, sky-high rents, problems with Universal Credit and a dearth of affordable homes means the charity is preparing for huge numbers of people struggling with homelessness and housing problems to come to them for support.

And with calls to the free Shelter helpline increasing by 25% over the past year, their expert advisers are overwhelmed with pleas for housing help.

The Shelter helpline is funded by M&S customers throughout the festive season, with 5% of every purchase made from the ‘Festive Collection for Shelter’ going directly to the charity. This means the helpline can offer housing advice and support every single day of the year for people battling bad housing and homelessness.

Mark Cook, a helpline adviser for Shelter, said: “Every Christmas I speak to parents in despair as they face the trauma of homelessness, when they should be filling stockings and looking forward to Christmas dinner.

“Even though I’ll be working at Christmas, I think myself so lucky to be able to go home at the end of the day when there are so many families having to go without such a basic need.

“No family should face the agony of losing the roof over their heads, which is why we’re calling on people to get their lunch from M&S’s Festive Collection for Shelter. Something as simple as buying a sandwich could make the world of difference to a family whose home is on the line this Christmas.”

Mike Barry, Plan A Director at M&S, said: “We know our customers care about this issue and purchasing lunch from our Festive Collection for Shelter is a small, simple way they can make a big difference this Christmas. With calls to the Shelter helpline increasing by 25% over the past year it’s more important than ever we support this important cause.”

Case study: Andrea was evicted from her home after her private landlord put up the rent and she was unable to keep up with her payments. Andrea spent Christmas homeless and eventually rang the Shelter helpline, desperate for help.

“When I was made homeless the council told me they couldn’t rehouse my whole family because my son was grown up – even though he had never lived away from us. But after calling the Shelter helpline, their legal advisers turned things around and stopped us from being split apart.

“Mentally I’m a strong person, I’ve been through quite a lot – but this pushed me to my limit. I felt as though nobody had time for me, nobody was really interested in me. I was just another statistic. The Shelter helpline was my saviour and the best thing I’ve ever done. If hadn’t called that day, I would be in a very, very bad place and without my son.”

Due to the help from Shelter, Andrea is now housed by the council with her whole family and has been able to get back into full time work.

Source of news story from Shelter

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Breaking News

Breaking Property News 12/5/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Commercial real estate is entering a new era powered by artificial intelligence CRE is now powered by artificial intelligence, automation, smart data, and digital-first workflows. For decades, the industry relied heavily on spreadsheets, disconnected systems, and manual administration. Today, technology is becoming central to…
Read More
Breaking News

Breaking Property News 11/5/26

Daily bite-sized proptech and property news in partnership with Proptech-X. Do You Really Own Your Building’s Data? Commercial real estate is becoming increasingly dependent on digital infrastructure. Every smart sensor, HVAC system, access control platform, tenant app, and connected device inside a building is generating valuable operational data. The critical question many owners still fail…
Read More
Breaking News

Rental price and average salary tracker – April 2026

Mixed Rental Trends Emerge Across UK as Regional Price Gaps Widen Scotland recorded one of the strongest monthly increases, with average rents rising from £1,123 to £1,167 (+3.9% month-on-month), reinforcing continued upward pressure in the Scottish rental market. Northern Ireland also saw significant growth, with rents increasing from £887 to £920 (+3.7%), alongside a fall…
Read More
Breaking News

Seller over-expectation still impacting market

Home sellers still overpricing as just two regions see realistic price expectations The latest internal data analysis from House Buyer Bureau has found that just two regions, London and the South East, are currently seeing seller expectations align with market reality, whilst the rest of the country continues to price above market value, contributing to…
Read More
Breaking News

Fledgling homeowners cut costs by taking on fixer-uppers to achieve dream home

66% of first-time buyers bought a cheaper home because it needed DIY or renovation work done Many choosing a ‘fixer-upper’ were able to buy in their preferred location, add value and put their stamp on it DIY almost mandatory among first-time buyers, with 93% completing at least one project since moving in But three quarters…
Read More
Breaking News

House Price Index for April 2026 – Thoughts from the Indutry

The latest Halifax House Price Index for April 2026 shows that: – On a monthly basis, house prices remained largely static, down by just -0.1% between March and April 2026. Annually, house prices were up 0.4%, albeit this rate of annual growth had slowed from 0.8% the previous month. As a result, the average house…
Read More