Shelter issues warning ahead of critical Christmas season

Shocking new figures show Shelter received a call for help every 22 seconds in the run up to Christmas last year, and the charity is warning that the situation this winter could be set to get worse.

New research from Shelter and M&S shows that in 2016 the charity’s helpline received over a hundred thousand calls in the two months leading into Christmas – while more than 500 calls were made on Christmas Eve and Christmas Day alone.

A crippling combination of rising homelessness, sky-high rents, problems with Universal Credit and a dearth of affordable homes means the charity is preparing for huge numbers of people struggling with homelessness and housing problems to come to them for support.

And with calls to the free Shelter helpline increasing by 25% over the past year, their expert advisers are overwhelmed with pleas for housing help.

The Shelter helpline is funded by M&S customers throughout the festive season, with 5% of every purchase made from the ‘Festive Collection for Shelter’ going directly to the charity. This means the helpline can offer housing advice and support every single day of the year for people battling bad housing and homelessness.

Mark Cook, a helpline adviser for Shelter, said: “Every Christmas I speak to parents in despair as they face the trauma of homelessness, when they should be filling stockings and looking forward to Christmas dinner.

“Even though I’ll be working at Christmas, I think myself so lucky to be able to go home at the end of the day when there are so many families having to go without such a basic need.

“No family should face the agony of losing the roof over their heads, which is why we’re calling on people to get their lunch from M&S’s Festive Collection for Shelter. Something as simple as buying a sandwich could make the world of difference to a family whose home is on the line this Christmas.”

Mike Barry, Plan A Director at M&S, said: “We know our customers care about this issue and purchasing lunch from our Festive Collection for Shelter is a small, simple way they can make a big difference this Christmas. With calls to the Shelter helpline increasing by 25% over the past year it’s more important than ever we support this important cause.”

Case study: Andrea was evicted from her home after her private landlord put up the rent and she was unable to keep up with her payments. Andrea spent Christmas homeless and eventually rang the Shelter helpline, desperate for help.

“When I was made homeless the council told me they couldn’t rehouse my whole family because my son was grown up – even though he had never lived away from us. But after calling the Shelter helpline, their legal advisers turned things around and stopped us from being split apart.

“Mentally I’m a strong person, I’ve been through quite a lot – but this pushed me to my limit. I felt as though nobody had time for me, nobody was really interested in me. I was just another statistic. The Shelter helpline was my saviour and the best thing I’ve ever done. If hadn’t called that day, I would be in a very, very bad place and without my son.”

Due to the help from Shelter, Andrea is now housed by the council with her whole family and has been able to get back into full time work.

Source of news story from Shelter

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Estate Agent Talk

How to find out when a property was built and why it’s important to know

A leading provider of niche and specialist insurance to the home insurance market, Stanhope, has provided a step-by-step guide to finding out when a property was built and explained why it is so important for the homeowner to know its age. Matthew Ashton a Director of Stanhope said: “Knowing the property’s age is crucial for…
Read More
Breaking News

Five real estate opportunities to watch in 2026

By Daniel Austin, CEO and co-founder at ASK Partners The 2025 Autumn Budget offered limited stimulus for the housing market and, persistent headwinds such as sticky inflation, higher for longer interest rates, elevated construction costs, and slow planning processes continue to impact development viability. But there are still reasons for cautious optimism. The UK economy…
Read More
Breaking News

Autumn Budget 2025: What It Means for Buyers, Renters and Landlords

Budget headlines for the property sector: Landlords and property investors are the most directly affected, with slightly higher tax on rental income and frozen tax thresholds. Very high‑value homeowners (£2m+) face a new recurring annual charge from 2028. Renters don’t see direct tax changes, but may end up paying more in rent due to increased…
Read More
Rightmove logo
Breaking News

Rightmove’s Most Searched Locations in 2025

Rightmove reveals some of the trends which defined the 2025 property market, from the most viewed homes to the most searched for locations UK’s top property hotspots: London, Manchester, and Glasgow are the most searched for locations in 2025 Capital crowns: Wimbledon, Fulham, and Chiswick are the most searched-for London spots for buyers, while Canary…
Read More
affordable houses glasgow
Breaking News

Consistent support for apprenticeships helps construction

The Government has announced a £725 million package of reforms to the apprenticeship system, including £140m for a Mayoral pilot programme. Richard Beresford, Chief Executive of the National Federation of Builders (NFB), said: “The consistent messaging from politicians that apprenticeships should be valued as highly as degrees is fantastic and will be of great benefit…
Read More
Christmas Decorations - Good or Bad for Selling
Estate Agent Talk

6 tips for a stress-free Christmas move

With an average of 87,000 home sales taking place during the month of December, Property DriveBuy has compiled practical advice for those due to complete this festive season, a time already known for being one of the busiest and most emotionally charged periods of the year. Despite this bringing the potential for a more stressful…
Read More