Shifts in Property and Tourism Trends in Phuket

Phuket is one of Thailand’s prime areas for both real estate and tourism, and these two sectors make up a hefty chunk of the region’s economy. However, recent times have seen big changes in both of Phuket’s key industries, and many current trends are very different from those observed in the region not so long ago.

Changes in both the Thai economy and the global economy have left to shifts in the kind of properties that are favoured in Phuket. When the region first rose to its current levels of prominence a few years ago, it was large, spacious beachfront property that performed best for investors. Previously, things shifted very much in favour of more modest properties and this still essentially holds. Now, however, investors are just as interested in the investment package as the type of investment.

With forecasts for the near future of the global economy somewhat more pessimistic, the security of assured rental periods and the added value of a fully-managed investment are supremely popular with buyers of property in Phuket right now. Indeed, these have become something approaching the norm for new investment opportunities in this market.

The residential investment sector is, of course, more than a little linked to Phuket’s tourist industry. Phuket is a popular tourist spot thanks to its good infrastructure and beautiful scenery – not least fantastic beaches. As with most popular tourist spots, some of the prime investment opportunities are properties that can serve as tourist accommodation. When buying these kinds of properties, another perk is becoming more and more essential to investors; having the right to a certain amount of personal usage per year. In a tougher economic climate, this provides important added value for investors by giving them both the benefits of a personal holiday home for a certain amount of time each year, and a revenue-generating investment asset the rest of the time. The more expensive and high-quality the property, the more investors tend to demand flexibility in personal usage rights.

These kinds of tourist properties for sale in Phuket are becoming more and more important to the local economy. The region that is popular with both wealthy expats and shorter-term tourist visitors, but the tourist trade is very much booming. The key shift from recent trends has taken the form of some changes to the demographics represented, particularly a decline in the number of Russian tourist and an increase in the number of visitors from China.

Despite these changes, overall tourist numbers, continue to be strong and indeed to grow at an impressive pace. Last year, there were 6.24 million arrivals to the region, including around 3.4 million direct foreign arrivals and 2.9 million domestic arrivals. This is an 8.7% year-on-year increase in the number of foreigners visiting the region, and an 11.7% increase in the number of Thai nationals.

The growing strength of the tourist trade in Phuket is down, at least in part, to significant improvements in the region’s already good-quality infrastructure. Most notably, this includes a significant expansion to the region’s airport, improving international accessibility and the volume of incoming visitors that the terminal can handle.

Mark Burns

Mark Burns is a Director and Property Investment Consultant at Hopwood House. With over 10 years' experience in property investment, Mark has provided investors with a wide range of opportunities in exotic locations around the world.

You May Also Enjoy

Breaking News

Propertymark New Builds Pricing Report – Summer/Autunm 2025

Average house prices for new instructions regarding newbuild properties being marketed in the South West have dropped by £33,120 when compared to a year previously in October 2024, according to data from by Propertymark.  Additionally, Yorkshire and Humberside saw a £33,104 drop during the same period for average house prices for instructions relating to newbuild houses.  Throughout the entire…
Read More
Breaking News

How much should landlords earmark for maintenance?

Landlords should earmark a quarter of rental income for maintenance and repairs As the Renters’ Rights Bill is passed into law, increasing the demands and expectations of landlords – not least when it comes to the proper upkeep of their properties – new research from Adiuvo, the UK’s leading provider of 24/7 property management support,…
Read More
Planning disputes on new build land
Breaking News

Developers lose confidence ahead of Autumn Budget

Jonathan Samuels, CEO of Octane Capital, believes that growing uncertainty surrounding the Autumn Budget has left many developers hesitant to progress new housing projects, with confidence falling sharply as fears of new property taxes, rising costs, and ongoing planning challenges weigh heavily on the sector. The latest survey of UK property developers, commissioned by specialist…
Read More
Breaking News

Could the Autumn Budget dent property values?

Autumn Budget uncertainty could see house prices continue to fall The latest research by nationwide cash buying company and quick sale specialists, Springbok Properties, has found that those looking to sell could see the value of their home fall over the remainder of the year, as historic data shows that major fiscal events such as…
Read More
bricks rubble
Breaking News

Westminster Debate Highlights Urgent Need to Tackle Rogue Builders

A Westminster Hall debate yesterday, led by Mark Garnier MP, brought MPs from across the political spectrum together to address the growing problem of rogue builders. The discussion highlighted shocking cases of homeowners losing thousands of pounds, unsafe work being carried out, and rogue traders repeatedly evading justice by exploiting loopholes in the current system.…
Read More
Breaking News

Ombudsman welcomes Renters’ Rights Act implementation roadmap

The Property Ombudsman welcomed the Government’s roadmap for the Renters’ Rights Act 2025 that sets out how the legislation will be implemented. The Government’s announcement today (14 November) follows the Property Ombudsman’s Consumer and Industry Forum on 12 November where Stephanie Kvam, Deputy Director – Private Rented Sector at the Ministry of Housing, Communities and…
Read More