Shifts in Property and Tourism Trends in Phuket

Phuket is one of Thailand’s prime areas for both real estate and tourism, and these two sectors make up a hefty chunk of the region’s economy. However, recent times have seen big changes in both of Phuket’s key industries, and many current trends are very different from those observed in the region not so long ago.

Changes in both the Thai economy and the global economy have left to shifts in the kind of properties that are favoured in Phuket. When the region first rose to its current levels of prominence a few years ago, it was large, spacious beachfront property that performed best for investors. Previously, things shifted very much in favour of more modest properties and this still essentially holds. Now, however, investors are just as interested in the investment package as the type of investment.

With forecasts for the near future of the global economy somewhat more pessimistic, the security of assured rental periods and the added value of a fully-managed investment are supremely popular with buyers of property in Phuket right now. Indeed, these have become something approaching the norm for new investment opportunities in this market.

The residential investment sector is, of course, more than a little linked to Phuket’s tourist industry. Phuket is a popular tourist spot thanks to its good infrastructure and beautiful scenery – not least fantastic beaches. As with most popular tourist spots, some of the prime investment opportunities are properties that can serve as tourist accommodation. When buying these kinds of properties, another perk is becoming more and more essential to investors; having the right to a certain amount of personal usage per year. In a tougher economic climate, this provides important added value for investors by giving them both the benefits of a personal holiday home for a certain amount of time each year, and a revenue-generating investment asset the rest of the time. The more expensive and high-quality the property, the more investors tend to demand flexibility in personal usage rights.

These kinds of tourist properties for sale in Phuket are becoming more and more important to the local economy. The region that is popular with both wealthy expats and shorter-term tourist visitors, but the tourist trade is very much booming. The key shift from recent trends has taken the form of some changes to the demographics represented, particularly a decline in the number of Russian tourist and an increase in the number of visitors from China.

Despite these changes, overall tourist numbers, continue to be strong and indeed to grow at an impressive pace. Last year, there were 6.24 million arrivals to the region, including around 3.4 million direct foreign arrivals and 2.9 million domestic arrivals. This is an 8.7% year-on-year increase in the number of foreigners visiting the region, and an 11.7% increase in the number of Thai nationals.

The growing strength of the tourist trade in Phuket is down, at least in part, to significant improvements in the region’s already good-quality infrastructure. Most notably, this includes a significant expansion to the region’s airport, improving international accessibility and the volume of incoming visitors that the terminal can handle.

Mark Burns

Mark Burns is a Director and Property Investment Consultant at Hopwood House. With over 10 years' experience in property investment, Mark has provided investors with a wide range of opportunities in exotic locations around the world.

You May Also Enjoy

Breaking News

Economic uncertainty tops agents’ worries in 2026

“Make-or-break” 2026 looms for estate agents as costs, red tape and reform pile pressure on sector Agents warn of ‘survival year’ ahead as new Alto Agency Trends Report reveals deep fears over rising costs and regulation UK estate and letting agents are heading into 2026 fearing a make-or-break year, as soaring costs, economic uncertainty and…
Read More
Estate Agent Talk

Strategies to Boost Estate Agent Networking

In the competitive world of UK property sales, mastering estate agent networking can transform your business trajectory. For instance, agents who prioritize targeted connections often see a surge in referrals and listings. This article explores 7 proven strategies drawn from industry insights, helping you build lasting professional relationships without relying on outdated tactics.​ Introduction to Estate Agent Networking Estate…
Read More
Letting Agent Talk

Why now is actually a great time to be a landlord

By Allison Thompson, National Lettings Managing Director, Leaders.  For the past few years, there has been a succession of reports in the media about landlords selling up and quitting the industry. And it’s true that as legislation has been tightened and renters’ rights have been prioritised, it now takes more time, effort and knowledge to…
Read More
Breaking News

Modest house price growth may offset easing mortgage costs for home buyers this year

Analysis of new data* from Moneyfactscompare.co.uk illustrates how easing mortgage rates may allow for a modest growth in house prices in 2026 without improving or worsening current affordability pressures on first-time buyers and homemovers. *Consumers comparing mortgage deals on moneyfactscompare.co.uk in 2025 and Moneyfacts Average Mortgage Rates. First-time buyers Typical first-time buyers borrowed around £236,000 in…
Read More
Breaking News

More than 428 homes repossessed every month

New analysis from Springbok Properties reveals that based on historic trends an estimated 428 homes could be repossessed each month in 2026, a fact which threatens to create stress and concern for any families starting the new year off under financial pressure. Springbok Properties’ has analysed property repossession data from the UK House Price Index*…
Read More
Rightmove logo
Breaking News

Busiest ever Boxing Day on Rightmove as home-hunters prepare for 2026 move

Rightmove has recorded the busiest ever Boxing Day for visits to its platform: Visits to Rightmove on Boxing Day 2025 surpassed the previous record set in 2024 Visits to Rightmove nearly doubled (+93%) from the quietest day of the year, Christmas Day into Boxing Day, a bigger bounce in visits than last year Bounce in…
Read More