Shifts in Property and Tourism Trends in Phuket

Phuket is one of Thailand’s prime areas for both real estate and tourism, and these two sectors make up a hefty chunk of the region’s economy. However, recent times have seen big changes in both of Phuket’s key industries, and many current trends are very different from those observed in the region not so long ago.

Changes in both the Thai economy and the global economy have left to shifts in the kind of properties that are favoured in Phuket. When the region first rose to its current levels of prominence a few years ago, it was large, spacious beachfront property that performed best for investors. Previously, things shifted very much in favour of more modest properties and this still essentially holds. Now, however, investors are just as interested in the investment package as the type of investment.

With forecasts for the near future of the global economy somewhat more pessimistic, the security of assured rental periods and the added value of a fully-managed investment are supremely popular with buyers of property in Phuket right now. Indeed, these have become something approaching the norm for new investment opportunities in this market.

The residential investment sector is, of course, more than a little linked to Phuket’s tourist industry. Phuket is a popular tourist spot thanks to its good infrastructure and beautiful scenery – not least fantastic beaches. As with most popular tourist spots, some of the prime investment opportunities are properties that can serve as tourist accommodation. When buying these kinds of properties, another perk is becoming more and more essential to investors; having the right to a certain amount of personal usage per year. In a tougher economic climate, this provides important added value for investors by giving them both the benefits of a personal holiday home for a certain amount of time each year, and a revenue-generating investment asset the rest of the time. The more expensive and high-quality the property, the more investors tend to demand flexibility in personal usage rights.

These kinds of tourist properties for sale in Phuket are becoming more and more important to the local economy. The region that is popular with both wealthy expats and shorter-term tourist visitors, but the tourist trade is very much booming. The key shift from recent trends has taken the form of some changes to the demographics represented, particularly a decline in the number of Russian tourist and an increase in the number of visitors from China.

Despite these changes, overall tourist numbers, continue to be strong and indeed to grow at an impressive pace. Last year, there were 6.24 million arrivals to the region, including around 3.4 million direct foreign arrivals and 2.9 million domestic arrivals. This is an 8.7% year-on-year increase in the number of foreigners visiting the region, and an 11.7% increase in the number of Thai nationals.

The growing strength of the tourist trade in Phuket is down, at least in part, to significant improvements in the region’s already good-quality infrastructure. Most notably, this includes a significant expansion to the region’s airport, improving international accessibility and the volume of incoming visitors that the terminal can handle.

Mark Burns

Mark Burns is a Director and Property Investment Consultant at Hopwood House. With over 10 years' experience in property investment, Mark has provided investors with a wide range of opportunities in exotic locations around the world.

You May Also Enjoy

Breaking News

South East sees most sellers relisting

New research from Property DriveBuy reveals that sellers who are re-entering the market are reducing their asking price by an average of £5,300 to try and snag a buyer, but in London this reduction climbs as high as £27,000, while the South East is the region where most sellers are relisting this year having failed…
Read More
Rightmove logo
Breaking News

Average rents rise by 2% in 2025, predicted to rise by further 2% in 2026

The average advertised rent of homes outside of London fell in Q4 2025 by 1.1% (-£15), dropping to £1,370 per calendar month. It’s only the second time in five years that quarterly rents have fallen: Across the whole of 2025, average advertised rents rose by 2.2% compared to 2024 As the market settles into a…
Read More
Breaking News

Landlord Demographics Remain Broadly Unchanged

Propertymark analyses the latest figures from the English Private Landlord Survey 2024, published alongside headline findings from the English Housing Survey 2024–25, showing that the profile of private landlords in England has remained remarkably consistent with previous surveys, even as landlords navigate ongoing tax changes and evolving standards and expectations. The data highlights that the…
Read More
Breaking News

London’s most prestigious postcodes revealed

The latest research from Enness Global has revealed London’s 11 most prestigious postcodes based on average sold price data, with the SW1A postcode covering Mayfair and St James’s topping the table, where the average home sold for £2.375m. Enness Global analysed sold price data from the Land Registry, examining transactions to have completed across London’s…
Read More
Software & Tech

Software GDTJ45 Builder Problems: Causes, Solutions, and Best Practices

If you’ve been using GDTJ45 Builder software, you might have noticed it’s not always as smooth and reliable as expected. From installation errors to unexpected crashes and slow performance, many users experience problems that can disrupt workflow, delay projects, and cause frustration. This article will walk you through the most common GDTJ45 Builder problems, explain…
Read More
Breaking News

Developers draw confidence from improving lending landscape

Jonathan Samuels, CEO of Octane Capital, believes that improving conditions across the lending landscape have helped to boost developer confidence heading into a new year, despite a number of challenges still remaining, with specialist finance remaining a key weapon in their arsenal. The latest survey of UK property developers, commissioned by specialist lender Octane Capital,…
Read More