Smart Property Projection – Now You See Me, Now You Don’t

A lot of estate agents rely on LED light pockets to advertise their properties in lower-light levels during the evening. When this technology first came out, it was a game-changer. Suddenly whole new audiences of passerbys were made accessible out of hours. Years have passed now though and not much has changed. With everyone using LED light pockets, passersby have become desensitised. Once pioneering agencies have lost their competitive edge.

A handful of premium agents, mainly in major cities like London, have tried to stand out on the high street. They invest in expensive video walls to catch the attention of prospects. When you are advertising six-figure properties, this marketing strategy is appropriate. But how can the independent agency in a small town, one without a marketing budget in the tens of thousands, compete today?

The latest innovation, only just hitting estate agents in the UK, is what’s called ‘Smart Property Projection’. This technology is a cost-effective alternative to a video wall showcasing properties that wields just the same ‘wow factor’. In fact, vendors will want to come inside just to ask how your new display works.

So how does ‘Smart Property Projection’ work? It is what’s known as magic projection film. This material can cover a much larger portion of an agency window than one would likely be able to afford using individual screens. This film is clear and transparent which means you can continue to deploy your existing light pockets or window display during the daytime. But with the press of a button, an electrical current turns the surface opaque, becoming the perfect background for HD projection.

Coupled with a digital signage solution, agencies can display head-turning property ads or messaging at large in their window using an in-house projector. A signage platform designed specially for estate agents can pull property feeds from the databases agencies already use like Rightmove, Jupix, Expert Agent and Reapit. This makes window advertising fully automated and no maintenance.

‘Smart Property Projection’ is a great choice for agencies not wishing to disrupt their existing displays. Light pockets can easily be fitted on folding mechanisms – hiding them out of sight when your smart film is activated. It is also the best bet for agencies wanting to outshine competitors, while sticking to a more modest marketing budget.

Go smart with your window display and you could be the talk of the town. Your featured properties will light up the evening high-street.

Blog Post by: Lee Gannon lee@troudigital.com

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website.

You May Also Enjoy

Breaking News

Majority of Tenants Unsure How Changes Will Affect Them, Says LRG

With major changes to the private rental sector on the horizon, 62% of tenants say they don’t know whether the government’s Renters’ Rights Bill will address their concerns – highlighting a growing need for clearer communication around what the reforms will mean in practice. LRG’s latest Lettings Report shows that while landlords are widely aware…
Read More
Home and Living

Perfume Storage Tips: How to Keep Your Fragrances Fresh

Perfumes are sensitive compositions that can be significantly affected by how they are stored. Proper storage ensures that your favorite fragrances stay fresh and maintain their intended scent profile. In this article, we’ll explore practical, fun, and effective tips to help you preserve your perfumes in perfect condition. Understanding the Sensitivity of Perfumes Perfumes are…
Read More
Breaking News

Renters’ Rights Bill Delay Causing Uncertainty for Tenants and Landlords

Ministers need to tell landlords and tenants when measures in the Renters’ Rights Bill will take effect the National Residential Landlords Association (NRLA) is today warning. The Government pledged last year to abolish Section 21 ‘no explanation’ repossessions and to make other changes to the rental market this summer. With the Bill not scheduled to…
Read More
Breaking News

Breaking Property News 02/04/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Made Snappy 360 appoints new CEO and Sales Director to accelerate growth in the property technology space Made Snappy 360, the fast-growing proptech company known for its virtual tours and floor plan technology, has appointed industry veteran Mark Beresford-Ward as its new Chief Executive…
Read More
Home and Living

Expert reveals the exact date parents must start renovating in time for summer

Loft and attic renovations are gaining popularity this spring, with nearly 11,000 monthly Google searches, highlighting them as one of the top home renovation projects Brits are planning in the coming weeks. Loft conversion specialist Sally McClean, loft conversion specialist from Enfields loft conversions Rooftop Rooms, shares the exact dates homeowners should start their renovations…
Read More
Breaking News

Nationwide HPI – Annual house price growth steady in March

Annual rate of house price growth remained stable in March at 3.9%, unchanged from February Northern Ireland remained the top performing area, with annual price growth accelerating to 13.5% London weakest performing region, with 1.9% year-on-year rise Commenting on the figures, Robert Gardner, Nationwide’s Chief Economist, said: “UK house price growth remained stable in March…
Read More