Smart Property Projection – Now You See Me, Now You Don’t

A lot of estate agents rely on LED light pockets to advertise their properties in lower-light levels during the evening. When this technology first came out, it was a game-changer. Suddenly whole new audiences of passerbys were made accessible out of hours. Years have passed now though and not much has changed. With everyone using LED light pockets, passersby have become desensitised. Once pioneering agencies have lost their competitive edge.

A handful of premium agents, mainly in major cities like London, have tried to stand out on the high street. They invest in expensive video walls to catch the attention of prospects. When you are advertising six-figure properties, this marketing strategy is appropriate. But how can the independent agency in a small town, one without a marketing budget in the tens of thousands, compete today?

The latest innovation, only just hitting estate agents in the UK, is what’s called ‘Smart Property Projection’. This technology is a cost-effective alternative to a video wall showcasing properties that wields just the same ‘wow factor’. In fact, vendors will want to come inside just to ask how your new display works.

So how does ‘Smart Property Projection’ work? It is what’s known as magic projection film. This material can cover a much larger portion of an agency window than one would likely be able to afford using individual screens. This film is clear and transparent which means you can continue to deploy your existing light pockets or window display during the daytime. But with the press of a button, an electrical current turns the surface opaque, becoming the perfect background for HD projection.

Coupled with a digital signage solution, agencies can display head-turning property ads or messaging at large in their window using an in-house projector. A signage platform designed specially for estate agents can pull property feeds from the databases agencies already use like Rightmove, Jupix, Expert Agent and Reapit. This makes window advertising fully automated and no maintenance.

‘Smart Property Projection’ is a great choice for agencies not wishing to disrupt their existing displays. Light pockets can easily be fitted on folding mechanisms – hiding them out of sight when your smart film is activated. It is also the best bet for agencies wanting to outshine competitors, while sticking to a more modest marketing budget.

Go smart with your window display and you could be the talk of the town. Your featured properties will light up the evening high-street.

Blog Post by: Lee Gannon lee@troudigital.com

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

Sellers of larger homes make £122.5k average capital gains, crushing the gains from flats

Sellers of detached homes made £122,500 in capital gains when selling their home over the last 18 months while flats yielded an average gain of £27,000 Sellers in England and Wales made an average gain of £72,000, a 38 per cent increase in value from when they bought the property The average seller in London…
Read More
Breaking News

London’s second homeowners face £16,446 CGT bill

London’s second homeowners face £16,446 capital gains tax bill, but prime London sellers escaping unscathed The latest research from Enness Global has found that whilst the London property market remains subdued, the city’s second homeowners could still be hit with significant costs when exiting their investments, with the average seller now facing a capital gains…
Read More
Love or Hate Rightmove
Estate Agent Talk

Rightmove launches new webinar to equip agents with market leading insights and business-boosting strategies

Rightmove, the UK’s largest property platform, is launching a new webinar to equip agents with the latest market intelligence and profit-boosting strategies to accelerate sales and improve conversion rates. The webinar titled, ‘From pitch to profit: Competing on more than just fee’, will take place live on Friday 17th October at 1pm, exclusively for Rightmove…
Read More
Estate Agent Talk

60% of homeowners admit to stress & sleepless nights

Managing your mortgage and mental health as 60% of homeowners admit to stress and sleepless nights The latest insight from award-winning mortgage adviser, Alexander Hall, has shown that for the majority of homeowners, their mortgage is their single largest financial worry, with 60% stating that their mortgage worries have impacted their mental health at one…
Read More
Commercial Agent Talk

Improve Tenant Satisfaction with Expert Commercial Property Management

In the world of commercial real estate, tenant satisfaction can make or break a property’s success. Happy tenants are more likely to renew leases, recommend the property to others, and take better care of the premises. However, achieving and maintaining tenant satisfaction requires more than just a well-maintained building—it takes expertise, communication, and a strategic…
Read More
Breaking News

Breaking Property News 15/10/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Genie blends property inspection tech with professional surveyor support   Property inspection app Survey Shack has launched a new service as part of its Premium package. Genie adds expert post-inspection support from a professional surveyor to the app-guided property inspection experience. Survey Shack is already on point…
Read More