Social Media helping to launch new names in the Property Industry.

February 8, 2015

New blood into any industry is surely a good thing and by this I mean both a younger generation joining our sector as well as the ideas and vision they bring with them. I am sure many that read this blog, be an estate agent or service provider, will agree that of recent there seems to be many new ‘start-up’ concepts looking to enter the industry, mostly ‘property portals’.

As with any new idea entering this industry, they seem to attract attention and mostly criticised for their innovation and ideas, recent ideas such as Houser, My Home Board and HouseSimple being examples of this (I am not suggesting the feedback they have received is just or unjust). Of course, the property news web channels that receive the most comments and the strong anti / negative feedback are usually the ones which allow for anonymous or alias accounts who can leave comments without identity.

I get many calls and emails from new start ups looking for feedback and I would say that on most occasions, their biggest route to market is social media, or they hope it will be their biggest route to market. So, can you simply have an idea and launch it on social media in hope that it will gain traction and be adopted by the industry as a whole?

As more and more of the industry start to not only create accounts on social media, but use it as a form of a marketing channel, the chances of getting your message increases and also decreases – By this I mean more people are fighting for people’s attention, but the better and more attractive your message, then the bigger the audience you can command.

Definately, social media can help to build a brand within the property industry and if the service / product on offer is of value to the industry, then there will be a take up. You do not necessarily have to have the whole industry following you, least not initially, as the target audience may only be a small sector of the industry. Even if you are  a new property portal, you may only be seeking a regional take up, or those who favour videos for marketing or agencies who are running with OnTheMarket etc. So, with the target audience you are after being accessible on social media, then why would you need to pay loads to either advertise in industry magazines, buy active target email databases (if there are such things for sale) or pay to exhibit at national / regional events?

Social Media allows:

  • Free access to a target market
  • A free Channel to voice your offering
  • Building of an active and target audience
  • Receive industry feedback and comments

So, with the above mentioned, isn’t social media one of the most cost effective and direct ways to get a new concept in the UK property industry? Maybe, at Estate Agent Networking, we will look into creating a dedicated section of our website where new ideas and concepts can be launched where we also have a professional panel to review the concepts and comments shared from subscribed members who’s invaluable feedback, both positive and negative, would be welcomed?

 

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

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