Social media marketing for estate agents

Admission time… I’ve developed something of a niche, a passion and five estate agents are now using, not abusing, me. It’s social media marketing.

I’ve done a lot of reading and research and experimentation with primarily 6 social media platforms:

LinkedIn

Twitter

Instagram

Pinterest

Facebook

Google Plus.

Each one has its advantages, its pros and its cons. That’s why with my own website I use a “blended” marketing approach and for estate agents, I recommend the same approach

In terms of engagement, Instagram wins hand down in analytics but it has limitations – URLs in photos aren’t clickable and it’s time intensive in terms of providing great written content with a great photograph along with up to 30 hashtags (I kid you not).

Tied in with a Facebook business page though, sponsored posts on Instagram, if set up correctly, have phenomenal reach.

Which brings me to Facebook, the behemoth of social media, but one whose algorithms frustrate.

Here’s why: add a URL to a Facebook post and reach diminishes because Zuckerberg doesn’t want users leaving the site, but staying and engaging with sponsored content on there. Makes sense commercially. There are other subtleties about Facebook marketing that I’ve picked up on in the last year to expand reach without reaching for the paid Boost Post option.

Pinterest is used primarily at weekends and has the major plus of being able to organise properties to let, properties for sale, estate agency blog posts, office shots, around town, etc on distinct boards. Pins attached to each board can also have the URL added on (unlike Facebook) driving traffic back to your website and that enticing FREE ONLINE INSTANT VALUATION banner you want everyone to engage with.

Twitter is a rolling news feed with each tweet reckoned to have a shelf life of one hour. You need to attracting the right followers and following appropriate Twitter users, who you can engage with.

Google Plus, the ugly duckling of Social Media Marketing, is apparently due a rebirth as the current platform where Followers +1 your posts seems to be doing a slow death.

LinkedIn pays my mortgage – as nearly all my commissioned freelance work is from there. It is not a place really to post links to properties for sale – unless they’re distinct and unique – but is a place to demonstrate your thought leadership as an estate agent or CEO to a vast audience of connections and the public.

Social media marketing is not about publish and pray, it’s not about publishing, it’s about participating in a conversation on a social media platform.

It’s about promoting your brand, your product, your service in an engaging way.

That’s difficult to do if you’re out listing, valuing, or entrenched in a difficult sales negotiation.

That’s why these estate agents outsource.

 

Written by Stuart Walton stuart@getprocopy.com

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

for sale sign london
Breaking News

New-build demand dips in Q3 as homebuyers sit tight ahead of autumn statement

The latest market analysis from Property Inspect has found that fewer than one in five new homes are currently securing a buyer, with homebuyer demand for new-build properties falling on both a quarterly and annual basis. Property Inspect analysed current market listings looking at what proportion of new-build properties are already marked as sold subject…
Read More
Breaking News

Rightmove celebrates 25 years of viral property moments

As Rightmove marks its 25th birthday, we’re celebrating the properties that stopped people mid-scroll, sparked thousands of shares, and became internet sensations. From a house with its own Tardis to a shark crashing through a roof, these homes prove that the UK property market is anything but ordinary. With billions of minutes spent on Rightmove…
Read More
Breaking News

Rental stock availability in England rises by 19.7%

The latest rental stock analysis from Adiuvo, the UK’s leading provider of 24/7 property management solutions, reveals that tenants in England are benefitting from a 19.7% increase in stock over the 12 months leading up to Q3 2025. In some areas of the country, annual stock growth easily exceeded 50%. Adiuvo has analysed rental listings…
Read More
Breaking News

Tenant demand continues to climb in Q3 as rental market shows no signs of cooling

The latest market analysis by Dwelly, one of the UK’s leading lettings acquisition and success planning experts, has revealed that tenant demand continued to climb across the rental sector during the third quarter of this year, with West Sussex home to the highest demand, whilst Rutland saw the largest quarterly increase. Dwelly’s Rental Demand Index* analyses…
Read More
Breaking News

Halifax House Price Index for September 2025 – Thoughts from the Industry

Halifax House Price Index for September 2025. The latest index shows that: On a monthly basis, house prices fell by -0.3% between August and September 2025. However, house prices were up 1.3% on an annual basis. The new average house price now sits at £298,184. Thoughts from the Industry. Nathan Emerson, CEO of Propertymark, comments:…
Read More
Breaking News

Halifax House Price Index for September 2025

House prices in September 2025 were -0.3% lower than the same month a year earlier. Average house price – £298,184 Monthly change -0.3% Quarterly change +0.4% Annual change +1.3%   Amanda Bryden, Head of Mortgages, Halifax, said: “The average UK house price edged down by -0.3% (£794) in September, following a modest rise in August.…
Read More