St. George in Bristol is strongest sellers’ market with eight in ten homes sold

Love or Hate Rightmove
  • St. George in Bristol is named the strongest sellers’ market right now with eight in ten (80%) of homes listed for sale this year being marked Sold Subject to Contract (SSTC)
  • Four of the top five strongest sellers markets are areas in Bristol, alongside Heaton in Newcastle (77%)
  • The average asking price for a home in St. George is £316,057, lower than the Great Britain average of £371,907
  • Knightsbridge in London is the strongest buyers’ market, with around one in five (18%) homes listed for sale this year marked SSTC, though by comparison the current average asking price is £4,017,845
  • The number of properties for sale in Great Britain is still historically low despite buyer choice improving from last year and is currently 10% lower than at this time in 2019

A new study by the UK’s biggest property website Rightmove reveals that St. George in Bristol is the new strongest sellers’ market, with eight in ten (80%) of homes listed for sale so far this year successfully finding a buyer and being marked Sold Subject to Contract (SSTC).

 

Bishopston, also in Bristol is second (79%) and Heaton in Newcastle is third (77%). The rest of the top five is made up of other areas in Bristol, Horfield (77%) and Fishponds (76%), with the city remaining popular with buyers this year and consistently being one of the most in-demand locations outside of London.

 

Knightsbridge in London is the strongest buyers’ market, with around just one in five (18%) homes listed for sale this year being marked SSTC. However, by comparison the current average asking price in Knightsbridge is £4,017,845.

 

The top buyers’ markets are all in London, with Hendon (20%), Bayswater (20%), Southall (22%) and Maida Vale (22%) making up the rest of the top five. The strongest buyers’ market outside of London is Birmingham City Centre, where one in four homes (25%) have been marked SSTC this year.

 

The number of available properties for sale has steadily improved this year compared with the record low levels of the pandemic market, though it remains historically constrained.

 

The number of available properties for sale is currently 10% lower than at this time in 2019. A typical estate agent currently has 27 properties for sale on their books, up from 15 last year but lower than the 31 in 2019.

 

The market has returned towards more normal levels of activity this year, following a frenetic 2021 and first half of 2022.

 

Many buyers are having to consider their affordability due to rising mortgage rates, though fixed-rate deals are improving. The current average five-year fixed mortgage rate is 5.86%, up from 3.85% this time a year ago, but lower than the average of 6.10% on offer just three weeks ago.

 

For motivated sellers, agents report that getting the asking price right first time is key to attracting a buyer in the current market. Rightmove data shows that properties that need a reduction in asking price are more than 10% less likely to find a buyer than those that were priced right from first listing.

 

Tim Bannister, Rightmove’s property expert said: “Market activity has been less buoyant than the pandemic years but the latest local snapshot of seller activity shows that in many areas of Great Britain the majority of homes that are listed for sale still successfully find a buyer. Though faced with the challenge of rising mortgage rates, buyers that can afford to move will find they have more choice and may be more likely to find a home that suits their needs than during the pandemic. Agents report that sellers wanting to attract a buyer in the current market need to be realistic on price, with those who are willing to price most competitively being more likely to have their home marked SSTC.”

 

Strongest sellers’ markets

Area % of homes listed this year that have been marked Sold Subject to Contract
St. George 80%
Bishopston 79%
Heaton 77%
Horfield 77%
Fishponds 76%
Port Talbot 74%
Chorlton Cum Hardy 74%
Wallsend 74%
Roundhay 73%
Bedminster 73%

 

Strongest buyers’ markets

Area % of homes listed this year that have been marked Sold Subject to Contract
Knightsbridge 18%
Hendon 20%
Bayswater 20%
Southall 22%
Maida Vale 22%
Kensington 23%
Southwark 23%
Chelsea 23%
Canary Wharf 24%
Harlesden 25%

 

Rightmove

UK Property news updates shared directly from Rightmove PLC - the country's leading property portal.

You May Also Enjoy

Breaking News

Construction Skills Mission Board (CSMB) shows the Government has a plan

The Construction Skills Mission Board (CSMB) held its first board meeting today (26 June 2025), where it set out a roadmap for recruiting 100,000 more construction workers a year by the end of Parliament. Richard Beresford, Chief Executive of the National Federation of Builders (NFB), said: “The Construction Skills Mission Board (CSMB) is a recognition…
Read More
Paint Stripper Tools
Estate Agent Talk

5 Strategies to Optimise Your Warehouse for Real Estate

The term fixer-upper can mean many things, from ‘slap some paint on the walls and it looks brand new’ to ‘will this building collapse if we open the front door?’ Indeed, in the dicey world of commercial property acquisition, each warehouse you buy will probably fall into both camps. Thinking about the viability of warehouses…
Read More
Breaking News

HMOs sell for up to 50% above market average

New research from Excellion Capital, the boutique debt advisory and investment firm, reveals that HMOs sell for as much as 50% above the average house price, further increasing their investment potential after it was revealed that HMOs also create rental yields of up to 12.5%. After previous research from Excellion Capital recently showed that the…
Read More
Breaking News

UK buyers struggle while 50,000 homes sit empty

As the UK housing crisis deepens, new analysis by Open Property Group exposes a worrying surge in so-called “zombie homes”- properties that sit unoccupied and deteriorating while millions struggle to access affordable housing. Key insights: 50,000+ long-term vacant homes in England alone 23,000+ of these have been empty for more than two years Estimated £13.6…
Read More
Breaking News

Breaking Property News 26/06/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   The UK is Europe’s second most distressed market despite headline GDP growth Retail and Consumers Goods has emerged as the most distressed sector in Europe, with distress levels now the highest since the global financial crisis, according to the latest Weil European Distress Index (WEDI). The…
Read More
AI in estate agency letting agency property
Breaking News

Over half of lettings agents have no plans to adopt AI

The latest industry insight from Inventory Base has revealed a cautious approach to artificial intelligence (AI) among UK letting agents, with over half (53%) of agencies stating they have no plans to adopt AI or automation in their operations. A new survey of UK letting agents, commissioned by Inventory Base* assessed current adoption levels of…
Read More