Successful Estate Agencies Leave Clues

A quick one this week folks as I’m knackered after being a detective for the past couple of days (hopefully more Columbo than Inspector Clouseau).

Several of my clients have been very successful recently at different industry award competitions.

And success leaves clues as I’ve discovered while researching a future article on what makes some agencies do a lot better than others at awards.

The three clients I’ve featured here are all at different levels in terms of size.

One is a single office agency, another has three offices following a rapid expansion, and the final agency has 15 offices spanning four counties and several property disciplines.

They all have very good market shares in their patches, which let’s face it is a lot more important than awards.

And they all do quite a lot of things better, or at least differently from their rivals.

Small examples include:

Single office agency – The first agency I saw using personalised email signatures with a smiling, approachable looking photo of the staff member. And great social media use.

Three office agency – Have a mantra of ‘How will this benefit our clients? The owner is obsessed by learning about anything which can propel his agency forward. And that’s rubbed off on his well-motivated team.

15 office agency – Invest thousands in staff training, getting involved in local community events and never missing a trick to get their brand out there.

And although the above examples are different, and the agencies individual, they are all united by three things.

  1. They all have some sort of newsletter or regular method of staying in touch with precious (not a typo, work it out) clients who they have served in the past.
  2. They pay their bills on time. (I can usually gauge an agency’s attitude to clients by how they treat suppliers).
  3. The heads of all three companies are very decent, hardworking and honest people. Making a mockery of misconceptions about ‘dodgy agents’ which in my experience is a load of old bollocks anyway.

There are loads more things they do that make them great agencies but I’ve got to go now and solve the case of the missing bagel from my office (I really fancied it for lunch and some Herbert has nicked it).

Thanks for reading and here’s to your next instruction.

Jerry

PS: The Earlybird offer on my new Letting Agent Articles (31 great articles to win some landlord love) ends tomorrow at 5pm. To find out more simply ping me your postcode so I can see if your area is still available and I’ll reply with the deal and more info.

Jerry Lyons

You May Also Enjoy

Rightmove logo
Breaking News

Rightmove’s Weekly Mortgage Tracker – 18/09/25

Average rates for 2-year and 5-year fixed-rate mortgages   Term Average rate Weekly change Yearly change 2-year fixed 4.54% +0.02% -0.44% 5-year fixed 4.56% +0.01% -0.05%   Lowest rates for 2-year and 5-year fixed-rate mortgages   Term Lowest rate Weekly change Yearly change 2-year fixed 3.75% +0.00% -0.24% 5-year fixed 3.89% +0.00% +0.12%   Average…
Read More
Planning disputes on new build land
Estate Agent Talk

Slowdown in planning applications and decisions

Property lawyer says “The government have had a year to make improvements to house building and have not made any progress.” Housing Secretary Steve Reed has announced a “building acceleration package” to speed up house building in England after new figures revealed a slowdown in planning applications and decisions. David Smith, property litigation partner at…
Read More
bank of england interest rate
Breaking News

Bank of England’s holds interest rates at 4%

With the Bank of England’s decision to hold interest rates at 4%, here are some thoughts from the Industry.   Matt Smith, Rightmove’s mortgage expert: “A Base Rate hold today had looked fairly nailed on, especially after yesterday’s news that inflation remains stuck at 3.8%. The later-than-usual Budget is very much on the horizon, and…
Read More
Breaking News

Breaking Property News 18/09/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Exodus of Landlords – means lower supply and increased rents’ MPs have taken the Renters’ Rights Bill a major step closer to Royal Assent, confirming the scrapping of Section 21 “no-fault” evictions and the end of fixed-term tenancies, which will now convert into open-ended…
Read More
Breaking News

Energy Rules Without Power: Tenants and Landlords Both Question EPC Impact

New research from LRG reveals that both landlords and tenants are struggling to engage with the Energy Performance Certificate (EPC) system, raising serious questions about whether it can deliver on its intended goals ahead of the government’s 2030 targets. While landlords overwhelmingly support the principle of improving energy efficiency, confidence in the system designed to…
Read More
New Builds 2020
Breaking News

New Build Home Enquiries Double in Summer 2025 

From June to August 2025, Compare My Move’s conveyancing data shows a 120% increase in new build home purchase enquiries compared to the same period in 2024.  This surge reflects not only more people looking to buy homes overall but also a higher share of buyers choosing new builds. On average, 12% of purchase enquiries in…
Read More