Posts Tagged ‘Metrics’
Why We Must Stop Obsessing Over Size.
There is a grave misconception that needs to be shaken. When the majority of people think of social media success, they think of tens of thousands of followers. The bigger your reach, the bigger your influence, the bigger your success, right? Wrong. In fact, follower count is the one metric I urge you to treat…
Read MoreThe Definitive Guide To Social Media Metrics (And Which Ones Matter).
Social media analytics can leave us feeling completely confused – exactly the opposite of what they are designed to do. They should offer clarity. But extracting wisdom from the numbers and understanding what to do next can be hard. There are an overwhelming amount of measurements that many of us scan over, before closing the…
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