The No. 1 Thing Newspapers can teach Estate Agents about writing blogs.

Have you noticed the surge in the number of estate agents now writing blogs? This is due in part to the fact that agents are now being taught how they can use blogs to not only generate high quality enquiries, but dominate the competition whilst been viewed as the local experts on all matters relating to property. if you have not yet…

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What Type Of Estate Agent Are You, a Farmer or Miner ?

Have you ever wondered what the difference is between the agents with the biggest piece of the postcode pie, and other agents? (I’m referring to the best independents, not corporate I might add.) You know, the agents with the quality stock that receive the invitations to come out to virtually all the valuations. Here’s my…

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Why are estate agents obsessed with the mad men approach to Direct Mail ?

After you have finished reading this post, you will learn the best way to double your response from leaflets, flyers and postcards. Please try to avoid what I call the mad man approach to advertising. You see… I have recently started watching Mad Men; it’s a drama about one of New York’s most prestigious ad agencies at the beginning of the 1960s,…

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