The best areas to buy new as a first-time buyer

new build homes essex uk

The latest research by new homes specialists, Stone Real Estate,  has looked at where is home to the smallest gap between the price paid by first-time buyers and the average price of a new build property.

Stone Real Estate looked at the current average cost of buying new across Britain and then compared this to the average house price paid by first-time buyers, to see which pockets of the market provided the most realistic opportunity for those climbing the first run to do so in a brand new home.

The research shows that across Britain, the average cost of buying a new build is some £101,085 more than the price paid by the average first-time buyer, however, there are a total of three areas where the cost of a new build comes in lower than the average FTB house price.

Despite the high house prices across the general market, Oxford is home to an average new build price of £344,799, £15,761 cheaper than the price paid by the average first-time buyer (£360,559).

Believe it or not, while the average new build in the capital is £73,043 more expensive than the price paid by London’s first-time buyers, Islington is the second-best area to buy new as an FTB. The average Islington new build currently costs £586,328, while the average FTB pays out £599,414, a £13,086 difference.

While more marginal, the cost of a new build in Ceredigion is -£1,238 more affordable than the price paid by the average first-time buyer.

Although new build prices are higher than that paid by the average first-time buyer elsewhere in Britain, Surrey Heath, Brighton, West Dorset, Hyndburn, Reading, Canterbury and Kensington and Chelsea are home to some of the smallest gaps in price.

Inside the capital, Hounslow, Haringey, Richmond, Tower Hamlets and Harrow are also home to some of the smallest gaps between the cost of buying your first home, and the cost of buying brand new.

Founder and CEO of Stone Real Estate, Michael Stone, commented:  

“New builds often carry a price premium and for a good reason. There are many benefits to buying new whether it be the inclusion of social outlets and amenities to new build developments, financial incentives such as stamp duty paid for, the money-saving aspect of a brand new property in terms of appliances and energy efficiency and the lack of maintenance required when moving in.

As a result, they can be way out of the financial reach of first-time buyers and in some pockets of the market, the gulf in price between buying new and buying for the first time is huge. However, this isn’t the case across the board and while some areas aren’t necessarily ‘affordable’ there is an almost level playing field between the price being paid by first-time buyers and the price of a new build property.

This is, of course, due to first-time buyers paying much more for their first home in current market conditions, however, we’ve also seen a change in the new build sector whereby housebuilders are putting more of an emphasis on the delivery of affordable homes, with schemes like Help to Buy also helping many onto the property ladder via the new build sector.”

Great Britain
Location
Current New Build House Price
Current First-time Buyer House Price
Difference
Oxford
£344,799
£360,559
-£15,761
Islington
£586,328
£599,414
-£13,086
Ceredigion
£168,097
£169,335
-£1,238
Surrey Heath
£291,181
£288,479
£2,702
Brighton and Hove
£326,515
£321,526
£4,989
West Dorset
£243,471
£237,467
£6,004
Hyndburn
£93,319
£86,610
£6,708
Reading
£272,348
£264,360
£7,988
Canterbury
£256,214
£247,019
£9,195
Kensington And Chelsea
£1,113,732
£1,104,527
£9,205
Hounslow
£368,566
£357,871
£10,696
East Dorset
£276,292
£264,608
£11,684
Haringey
£502,580
£485,235
£17,345
Bournemouth
£221,610
£204,202
£17,408
South Holland
£179,539
£159,357
£20,182
Great Britain
£295,123
£194,038
£101,085
London
Location
Current New Build House Price
Current First-time Buyer House Price
Difference
Islington
£586,328
£599,414
-£13,086
Kensington and Chelsea
£1,113,732
£1,104,527
£9,205
Hounslow
£368,566
£357,871
£10,696
Haringey
£502,580
£485,235
£17,345
Richmond upon Thames
£544,616
£522,070
£22,546
Tower Hamlets
£443,097
£418,647
£24,450
Harrow
£405,203
£378,711
£26,492
Bexley
£331,161
£303,102
£28,059
Enfield
£374,870
£345,621
£29,249
Hammersmith and Fulham
£667,410
£634,318
£33,091
Lewisham
£397,613
£357,865
£39,749
Croydon
£351,432
£308,231
£43,201
Ealing
£470,661
£418,753
£51,909
Brent
£460,871
£408,602
£52,269
Greenwich
£405,186
£350,991
£54,195
Waltham Forest
£464,035
£409,524
£54,512
Hackney
£590,134
£525,928
£64,206
Southwark
£499,091
£434,739
£64,352
Wandsworth
£583,562
£510,267
£73,295
Sutton
£397,233
£315,752
£81,480
Lambeth
£533,000
£450,143
£82,857
Havering
£398,466
£308,973
£89,493
Barnet
£525,077
£429,212
£95,864
Hillingdon
£439,205
£340,075
£99,130
Barking and Dagenham
£386,778
£283,687
£103,091
Kingston upon Thames
£512,848
£407,828
£105,019
Bromley
£453,239
£348,016
£105,223
Newham
£476,391
£353,710
£122,681
Camden
£842,377
£717,276
£125,102
Merton
£588,332
£439,709
£148,623
City of Westminster
£1,040,394
£857,684
£182,710
Redbridge
£544,319
£358,128
£186,191
London
£484,199
£411,156
£73,043

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

Housing Insight Report: June 2026

June’s housing market remained active, but buyers and renters continued to show caution. Buyer registrations dipped, while sales agreed remained broadly stable. In lettings, demand continued to outstrip supply, with nine applicants per available property. The average number of new prospective buyers registered per member branch dipped during June 2026, with an average of 55.…
Read More
Breaking News

Private rent and house prices, UK: August 2026

Main points Average UK monthly private rent increased by 3.7%, to £1,393, in the 12 months to July 2026 (provisional estimate); this annual growth rate is up from 3.3% in the 12 months to June 2026. Average rents increased to £1,451 (3.8%) in England, £843 (4.5%) in Wales, and £1,016 (1.7%) in Scotland, in the…
Read More
Breaking News

Scrapping Stamp Duty could unlock 300,000 extra home moves a year

Economic growth in key regions, such as around Cambridge and the ‘tech corridor’ being held back by stagnant housing market. Rathbones argues that a more mobile housing market could help unlock part of the UK’s £5.5 trillion housing wealth.   Reforming Britain’s property tax system could unlock more than 300,000 additional housing transactions each year…
Read More
new build home fronts
Breaking News

New-build property across Great Britain increased in price

The average house price for a new-build property across Great Britain increased to £501,658 in July 2026. The West Midlands recorded the largest average price increase, with the average new-build house price rising to £418,281 in July 2026. Yorkshire and Humberside recorded the smallest average increase, with the average house price rising to £347,846 in…
Read More
Breaking News

Where London leavers are paying a premium for green space

New research from UK Property Development (UKPD shows that Essex, Kent and Hertfordshire command the highest green space premiums among London’s commuter counties, with homebuyers paying a premium of up to 15.3% to live within a stone’s throw of public green space.   UKPD has compared the average asking price of properties for sale within…
Read More
Breaking News

Breaking Property News 18/8/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Removing inefficiency that comes from humans having to understand where every piece of information lives   Thought Leadership by Fredérick Wakim, Founder of ImmoAdmin “For most of the software era, making a property management platform better meant adding something to it. Another dashboard. Another…
Read More