The best areas to buy new as a first-time buyer

new build homes essex uk

The latest research by new homes specialists, Stone Real Estate,  has looked at where is home to the smallest gap between the price paid by first-time buyers and the average price of a new build property.

Stone Real Estate looked at the current average cost of buying new across Britain and then compared this to the average house price paid by first-time buyers, to see which pockets of the market provided the most realistic opportunity for those climbing the first run to do so in a brand new home.

The research shows that across Britain, the average cost of buying a new build is some £101,085 more than the price paid by the average first-time buyer, however, there are a total of three areas where the cost of a new build comes in lower than the average FTB house price.

Despite the high house prices across the general market, Oxford is home to an average new build price of £344,799, £15,761 cheaper than the price paid by the average first-time buyer (£360,559).

Believe it or not, while the average new build in the capital is £73,043 more expensive than the price paid by London’s first-time buyers, Islington is the second-best area to buy new as an FTB. The average Islington new build currently costs £586,328, while the average FTB pays out £599,414, a £13,086 difference.

While more marginal, the cost of a new build in Ceredigion is -£1,238 more affordable than the price paid by the average first-time buyer.

Although new build prices are higher than that paid by the average first-time buyer elsewhere in Britain, Surrey Heath, Brighton, West Dorset, Hyndburn, Reading, Canterbury and Kensington and Chelsea are home to some of the smallest gaps in price.

Inside the capital, Hounslow, Haringey, Richmond, Tower Hamlets and Harrow are also home to some of the smallest gaps between the cost of buying your first home, and the cost of buying brand new.

Founder and CEO of Stone Real Estate, Michael Stone, commented:  

“New builds often carry a price premium and for a good reason. There are many benefits to buying new whether it be the inclusion of social outlets and amenities to new build developments, financial incentives such as stamp duty paid for, the money-saving aspect of a brand new property in terms of appliances and energy efficiency and the lack of maintenance required when moving in.

As a result, they can be way out of the financial reach of first-time buyers and in some pockets of the market, the gulf in price between buying new and buying for the first time is huge. However, this isn’t the case across the board and while some areas aren’t necessarily ‘affordable’ there is an almost level playing field between the price being paid by first-time buyers and the price of a new build property.

This is, of course, due to first-time buyers paying much more for their first home in current market conditions, however, we’ve also seen a change in the new build sector whereby housebuilders are putting more of an emphasis on the delivery of affordable homes, with schemes like Help to Buy also helping many onto the property ladder via the new build sector.”

Great Britain
Location
Current New Build House Price
Current First-time Buyer House Price
Difference
Oxford
£344,799
£360,559
-£15,761
Islington
£586,328
£599,414
-£13,086
Ceredigion
£168,097
£169,335
-£1,238
Surrey Heath
£291,181
£288,479
£2,702
Brighton and Hove
£326,515
£321,526
£4,989
West Dorset
£243,471
£237,467
£6,004
Hyndburn
£93,319
£86,610
£6,708
Reading
£272,348
£264,360
£7,988
Canterbury
£256,214
£247,019
£9,195
Kensington And Chelsea
£1,113,732
£1,104,527
£9,205
Hounslow
£368,566
£357,871
£10,696
East Dorset
£276,292
£264,608
£11,684
Haringey
£502,580
£485,235
£17,345
Bournemouth
£221,610
£204,202
£17,408
South Holland
£179,539
£159,357
£20,182
Great Britain
£295,123
£194,038
£101,085
London
Location
Current New Build House Price
Current First-time Buyer House Price
Difference
Islington
£586,328
£599,414
-£13,086
Kensington and Chelsea
£1,113,732
£1,104,527
£9,205
Hounslow
£368,566
£357,871
£10,696
Haringey
£502,580
£485,235
£17,345
Richmond upon Thames
£544,616
£522,070
£22,546
Tower Hamlets
£443,097
£418,647
£24,450
Harrow
£405,203
£378,711
£26,492
Bexley
£331,161
£303,102
£28,059
Enfield
£374,870
£345,621
£29,249
Hammersmith and Fulham
£667,410
£634,318
£33,091
Lewisham
£397,613
£357,865
£39,749
Croydon
£351,432
£308,231
£43,201
Ealing
£470,661
£418,753
£51,909
Brent
£460,871
£408,602
£52,269
Greenwich
£405,186
£350,991
£54,195
Waltham Forest
£464,035
£409,524
£54,512
Hackney
£590,134
£525,928
£64,206
Southwark
£499,091
£434,739
£64,352
Wandsworth
£583,562
£510,267
£73,295
Sutton
£397,233
£315,752
£81,480
Lambeth
£533,000
£450,143
£82,857
Havering
£398,466
£308,973
£89,493
Barnet
£525,077
£429,212
£95,864
Hillingdon
£439,205
£340,075
£99,130
Barking and Dagenham
£386,778
£283,687
£103,091
Kingston upon Thames
£512,848
£407,828
£105,019
Bromley
£453,239
£348,016
£105,223
Newham
£476,391
£353,710
£122,681
Camden
£842,377
£717,276
£125,102
Merton
£588,332
£439,709
£148,623
City of Westminster
£1,040,394
£857,684
£182,710
Redbridge
£544,319
£358,128
£186,191
London
£484,199
£411,156
£73,043

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

Residential projects remain under pressure

Infrastructure keeps UK construction moving through a sluggish spell Residential and non-residential projects remain under pressure, while infrastructure and utilities work give the industry a much-needed lift The value of underlying work starting on-site during the latest three months declined 2% and stood 18% below last year’s levels. Residential construction starts fell 8% against the…
Read More →
Breaking News

Homebuyers hold tight ahead of Autumn Budget

but should they wait to make their move?   The latest research from Yopa has revealed that mortgage market activity has reversed in recent months, with approvals falling at an average monthly rate of 3.9% over the last four months, having previously increased by an average of 1.5% per month over the previous four months, suggesting…
Read More →
Breaking News

House price growth accelerates in Q2

The latest Property Market Index Review by London lettings and estate agent, Benham and Reeves, has revealed that the property market continued to build momentum during the second quarter of 2026, with UK house prices increasing by 1.1%, while London recorded a second consecutive quarter of positive growth.   The Benham and Reeves Market Index Review…
Read More →
Breaking News

House prices hold steady despite impact of higher interest rates

House prices were unchanged in September (0.0%), following a -0.3% fall in August The average property price is now £298,441, compared to £298,395 in August Prices were also unchanged annually (0.0%) compared with September last year Northern Ireland continues to lead UK annual growth, at +7.4% Latest first-time buyer prices reveal what a 2.5% deposit…
Read More →
Breaking News

Breaking Property News 5/10/26

Daily bite-sized proptech and property news in partnership with Proptech-X. Architect-founded KnowYourNest brings property scores into the home search, with a free 1–10 score and full KnowYourNest reports from £9.95 By Author Andrew Stanton CEO Proptech-PR NestLink today launches free NestScore checks and KnowYourNest property intelligence reports for buyers and homeowners across England and Wales.…
Read More →
Breaking News

Gap between house prices and earnings narrows

Gap between house prices and earnings narrows – but higher borrowing costs limit affordability gains UK’s house price to income ratio falls from 7.6 to 7.3, an 11-year low, as earnings continue to outpace house price growth For first-time buyers, homes now cost less than six times earnings, falling from 6.1 to 5.9 However, monthly…
Read More →