The best areas to buy new as a first-time buyer

new build homes essex uk

The latest research by new homes specialists, Stone Real Estate,  has looked at where is home to the smallest gap between the price paid by first-time buyers and the average price of a new build property.

Stone Real Estate looked at the current average cost of buying new across Britain and then compared this to the average house price paid by first-time buyers, to see which pockets of the market provided the most realistic opportunity for those climbing the first run to do so in a brand new home.

The research shows that across Britain, the average cost of buying a new build is some £101,085 more than the price paid by the average first-time buyer, however, there are a total of three areas where the cost of a new build comes in lower than the average FTB house price.

Despite the high house prices across the general market, Oxford is home to an average new build price of £344,799, £15,761 cheaper than the price paid by the average first-time buyer (£360,559).

Believe it or not, while the average new build in the capital is £73,043 more expensive than the price paid by London’s first-time buyers, Islington is the second-best area to buy new as an FTB. The average Islington new build currently costs £586,328, while the average FTB pays out £599,414, a £13,086 difference.

While more marginal, the cost of a new build in Ceredigion is -£1,238 more affordable than the price paid by the average first-time buyer.

Although new build prices are higher than that paid by the average first-time buyer elsewhere in Britain, Surrey Heath, Brighton, West Dorset, Hyndburn, Reading, Canterbury and Kensington and Chelsea are home to some of the smallest gaps in price.

Inside the capital, Hounslow, Haringey, Richmond, Tower Hamlets and Harrow are also home to some of the smallest gaps between the cost of buying your first home, and the cost of buying brand new.

Founder and CEO of Stone Real Estate, Michael Stone, commented:  

“New builds often carry a price premium and for a good reason. There are many benefits to buying new whether it be the inclusion of social outlets and amenities to new build developments, financial incentives such as stamp duty paid for, the money-saving aspect of a brand new property in terms of appliances and energy efficiency and the lack of maintenance required when moving in.

As a result, they can be way out of the financial reach of first-time buyers and in some pockets of the market, the gulf in price between buying new and buying for the first time is huge. However, this isn’t the case across the board and while some areas aren’t necessarily ‘affordable’ there is an almost level playing field between the price being paid by first-time buyers and the price of a new build property.

This is, of course, due to first-time buyers paying much more for their first home in current market conditions, however, we’ve also seen a change in the new build sector whereby housebuilders are putting more of an emphasis on the delivery of affordable homes, with schemes like Help to Buy also helping many onto the property ladder via the new build sector.”

Great Britain
Location
Current New Build House Price
Current First-time Buyer House Price
Difference
Oxford
£344,799
£360,559
-£15,761
Islington
£586,328
£599,414
-£13,086
Ceredigion
£168,097
£169,335
-£1,238
Surrey Heath
£291,181
£288,479
£2,702
Brighton and Hove
£326,515
£321,526
£4,989
West Dorset
£243,471
£237,467
£6,004
Hyndburn
£93,319
£86,610
£6,708
Reading
£272,348
£264,360
£7,988
Canterbury
£256,214
£247,019
£9,195
Kensington And Chelsea
£1,113,732
£1,104,527
£9,205
Hounslow
£368,566
£357,871
£10,696
East Dorset
£276,292
£264,608
£11,684
Haringey
£502,580
£485,235
£17,345
Bournemouth
£221,610
£204,202
£17,408
South Holland
£179,539
£159,357
£20,182
Great Britain
£295,123
£194,038
£101,085
London
Location
Current New Build House Price
Current First-time Buyer House Price
Difference
Islington
£586,328
£599,414
-£13,086
Kensington and Chelsea
£1,113,732
£1,104,527
£9,205
Hounslow
£368,566
£357,871
£10,696
Haringey
£502,580
£485,235
£17,345
Richmond upon Thames
£544,616
£522,070
£22,546
Tower Hamlets
£443,097
£418,647
£24,450
Harrow
£405,203
£378,711
£26,492
Bexley
£331,161
£303,102
£28,059
Enfield
£374,870
£345,621
£29,249
Hammersmith and Fulham
£667,410
£634,318
£33,091
Lewisham
£397,613
£357,865
£39,749
Croydon
£351,432
£308,231
£43,201
Ealing
£470,661
£418,753
£51,909
Brent
£460,871
£408,602
£52,269
Greenwich
£405,186
£350,991
£54,195
Waltham Forest
£464,035
£409,524
£54,512
Hackney
£590,134
£525,928
£64,206
Southwark
£499,091
£434,739
£64,352
Wandsworth
£583,562
£510,267
£73,295
Sutton
£397,233
£315,752
£81,480
Lambeth
£533,000
£450,143
£82,857
Havering
£398,466
£308,973
£89,493
Barnet
£525,077
£429,212
£95,864
Hillingdon
£439,205
£340,075
£99,130
Barking and Dagenham
£386,778
£283,687
£103,091
Kingston upon Thames
£512,848
£407,828
£105,019
Bromley
£453,239
£348,016
£105,223
Newham
£476,391
£353,710
£122,681
Camden
£842,377
£717,276
£125,102
Merton
£588,332
£439,709
£148,623
City of Westminster
£1,040,394
£857,684
£182,710
Redbridge
£544,319
£358,128
£186,191
London
£484,199
£411,156
£73,043

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Rightmove logo
Breaking News

Property valuation leads to agents up 50% on last year

The launch of a new valuation product and AI optimisations to the existing product suite led to a significant uplift in valuation leads for agents from Rightmove in January. Valuation leads grew by 50% in January 2026 compared to the same period last year. The launch of Online Agent Valuation towards the end of 2025 helps connect…
Read More
Breaking News

Worst areas for landlord eviction waiting times

The latest research industry insight from LegalforLandlords has highlighted where the longest and shortest wait times are when it comes to court hearing dates for landlords who are trying to repossess their properties, with the most overstretched courts found in the likes of Birmingham, Croydon, and Slough. Having analysed internal data on wait times for…
Read More
Breaking News

726,000 rented homes could remain non-decent by 2035

And that’s without holding them to the updated standard outlined in the recent DHS consultation A new consultation on the Decent Homes Standard (DHS) has suggested that all rented homes, private and social, must meet an updated, more stringent standard by 2035. However, new research from Inventory Base reveals that if the current rate of…
Read More
Breaking News

UK House Price Index for December 2025

The latest UK House Price Index shows that: The average monthly rate of house price growth in December was -0.7%. Average UK house price annual inflation was 2.4% in the 12 months to December 2025. As a result, the average UK house price currently sits at £270,000.   Here are some thoughts from the Industry.…
Read More
Cozy Pet Cat Tree Grey
Breaking News

10 things all tenants need to know when renting now

The Renters’ Rights Act 2025 received Royal Assent on 27th October 2025 and will introduce major reforms to private renting in England. The first raft of measures affecting tenants will come into force on 1st May this year. So, whether you currently have a tenancy agreement or are planning to rent this year, here are…
Read More
Rightmove logo
Breaking News

Average monthly mortgage payment down £119 year-on-year in January

Rightmove’s monthly mortgage tracker shows that the national average monthly mortgage payment in January was £1,592, based on January’s average asking price for a home of £368,031: Average monthly mortgage payments are £119 (7%) lower than a year ago, despite the average price of a home rising by 0.5% year-on-year in January A big January…
Read More