The best areas to buy new as a first-time buyer

new build homes essex uk

The latest research by new homes specialists, Stone Real Estate,  has looked at where is home to the smallest gap between the price paid by first-time buyers and the average price of a new build property.

Stone Real Estate looked at the current average cost of buying new across Britain and then compared this to the average house price paid by first-time buyers, to see which pockets of the market provided the most realistic opportunity for those climbing the first run to do so in a brand new home.

The research shows that across Britain, the average cost of buying a new build is some £101,085 more than the price paid by the average first-time buyer, however, there are a total of three areas where the cost of a new build comes in lower than the average FTB house price.

Despite the high house prices across the general market, Oxford is home to an average new build price of £344,799, £15,761 cheaper than the price paid by the average first-time buyer (£360,559).

Believe it or not, while the average new build in the capital is £73,043 more expensive than the price paid by London’s first-time buyers, Islington is the second-best area to buy new as an FTB. The average Islington new build currently costs £586,328, while the average FTB pays out £599,414, a £13,086 difference.

While more marginal, the cost of a new build in Ceredigion is -£1,238 more affordable than the price paid by the average first-time buyer.

Although new build prices are higher than that paid by the average first-time buyer elsewhere in Britain, Surrey Heath, Brighton, West Dorset, Hyndburn, Reading, Canterbury and Kensington and Chelsea are home to some of the smallest gaps in price.

Inside the capital, Hounslow, Haringey, Richmond, Tower Hamlets and Harrow are also home to some of the smallest gaps between the cost of buying your first home, and the cost of buying brand new.

Founder and CEO of Stone Real Estate, Michael Stone, commented:  

“New builds often carry a price premium and for a good reason. There are many benefits to buying new whether it be the inclusion of social outlets and amenities to new build developments, financial incentives such as stamp duty paid for, the money-saving aspect of a brand new property in terms of appliances and energy efficiency and the lack of maintenance required when moving in.

As a result, they can be way out of the financial reach of first-time buyers and in some pockets of the market, the gulf in price between buying new and buying for the first time is huge. However, this isn’t the case across the board and while some areas aren’t necessarily ‘affordable’ there is an almost level playing field between the price being paid by first-time buyers and the price of a new build property.

This is, of course, due to first-time buyers paying much more for their first home in current market conditions, however, we’ve also seen a change in the new build sector whereby housebuilders are putting more of an emphasis on the delivery of affordable homes, with schemes like Help to Buy also helping many onto the property ladder via the new build sector.”

Great Britain
Location
Current New Build House Price
Current First-time Buyer House Price
Difference
Oxford
£344,799
£360,559
-£15,761
Islington
£586,328
£599,414
-£13,086
Ceredigion
£168,097
£169,335
-£1,238
Surrey Heath
£291,181
£288,479
£2,702
Brighton and Hove
£326,515
£321,526
£4,989
West Dorset
£243,471
£237,467
£6,004
Hyndburn
£93,319
£86,610
£6,708
Reading
£272,348
£264,360
£7,988
Canterbury
£256,214
£247,019
£9,195
Kensington And Chelsea
£1,113,732
£1,104,527
£9,205
Hounslow
£368,566
£357,871
£10,696
East Dorset
£276,292
£264,608
£11,684
Haringey
£502,580
£485,235
£17,345
Bournemouth
£221,610
£204,202
£17,408
South Holland
£179,539
£159,357
£20,182
Great Britain
£295,123
£194,038
£101,085
London
Location
Current New Build House Price
Current First-time Buyer House Price
Difference
Islington
£586,328
£599,414
-£13,086
Kensington and Chelsea
£1,113,732
£1,104,527
£9,205
Hounslow
£368,566
£357,871
£10,696
Haringey
£502,580
£485,235
£17,345
Richmond upon Thames
£544,616
£522,070
£22,546
Tower Hamlets
£443,097
£418,647
£24,450
Harrow
£405,203
£378,711
£26,492
Bexley
£331,161
£303,102
£28,059
Enfield
£374,870
£345,621
£29,249
Hammersmith and Fulham
£667,410
£634,318
£33,091
Lewisham
£397,613
£357,865
£39,749
Croydon
£351,432
£308,231
£43,201
Ealing
£470,661
£418,753
£51,909
Brent
£460,871
£408,602
£52,269
Greenwich
£405,186
£350,991
£54,195
Waltham Forest
£464,035
£409,524
£54,512
Hackney
£590,134
£525,928
£64,206
Southwark
£499,091
£434,739
£64,352
Wandsworth
£583,562
£510,267
£73,295
Sutton
£397,233
£315,752
£81,480
Lambeth
£533,000
£450,143
£82,857
Havering
£398,466
£308,973
£89,493
Barnet
£525,077
£429,212
£95,864
Hillingdon
£439,205
£340,075
£99,130
Barking and Dagenham
£386,778
£283,687
£103,091
Kingston upon Thames
£512,848
£407,828
£105,019
Bromley
£453,239
£348,016
£105,223
Newham
£476,391
£353,710
£122,681
Camden
£842,377
£717,276
£125,102
Merton
£588,332
£439,709
£148,623
City of Westminster
£1,040,394
£857,684
£182,710
Redbridge
£544,319
£358,128
£186,191
London
£484,199
£411,156
£73,043

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Estate Agent Talk

International buyer slowdown one of Prime London’s biggest challenges

The latest survey of UK prime residential agents by AgentWise has found that many believe a slowdown in international buyer activity to be one of the biggest challenges facing the market today, whilst many have also noted an increase in the number of clients looking to explore property opportunities overseas rather than the UK. AgentWise…
Read More
Breaking News

Housing market hit by £21m increase in fall-through bill

The latest Fall-Through Index by the House Buyer Bureau reveals that the number of property fall-throughs across the UK increased by 9.8% during the first quarter of 2026, resulting in an additional £20.9m in costs to the housing market compared to the previous quarter. House Buyer Bureau analysed the latest data from TwentyCi on the estimated…
Read More
Breaking News

Is UK Construction Stuck in a Rut?

Glenigan data for Q.2 shows construction performance weakening further, dashing hopes of recovery in H.2 2026   The value of underlying work starting on-site during the past three months declined 15% and fell 38% below last year’s levels. Residential construction starts fell sharply, dropping 31% against the preceding three months and plummeting 52% compared with…
Read More
Breaking News

Home sellers have a 24-hour patience threshold

Survey shows that the age of instant communication has reached estate agencies New research from Street Group suggests Britain’s home sellers have developed a “24-hour patience threshold”, with the vast majority expecting estate agents to respond, provide updates or take action within a day at virtually every stage of the sales process. The survey of…
Read More
Breaking News

Lloyds House Price Index for June 2026 – Thoughts from the Industry

The latest Lloyds House Price Index for June 2026 shows that: House prices increased by +0.2% between May 2026 and June 2026. Annual house price growth increased slightly to +0.6% in June 2026, up from +0.5% in May 2026. The average UK house price now stands at £299,330.   Thoughts from the Industry   Nathan…
Read More
Breaking News

House prices edge up in June as borrowing costs start to ease

• House prices rose +0.2% in June, following a -0.2% fall in May • Average property price now £299,330 compared with £298,812 in May • Annual growth up slightly to +0.6%, from +0.5% in May • Northern Ireland continues to record the UK’s strongest annual growth at +7.4%   Nations and regions house prices Northern…
Read More