The cheapest seaside locations to enjoy the longest day of the year
- New Rightmove analysis reveals the latest trends by the coast, as homeowners and renters near seaside areas prepare to enjoy the longest day of the year:
- Saltcoats in Ayrshire is the cheapest seaside location, with an average asking price of £113,395, less than a third of the Great Britain average of £372,812
- Skegness in Lincolnshire is the cheapest for renters, with an average asking rent of £659 per month
- Sandbanks in Dorset is the most expensive seaside area with an average asking price of £2,028,948
- Bournemouth is the most in-demand seaside area for buyers and Southampton is most in-demand for renters
- Sandown in the Isle of Wight is the new seaside search hotspot, with searches for homes for sale in the area jumping by 34% in a year, with Preston in Devon second (+20%) and Gourock in Renfrewshire third (+13%)
- Check out the most viewed home by the coast in Devon: https://www.rightmove.co.uk/properties/134085590#/?channel=RES_BUY
Ahead of the summer solstice, new Rightmove analysis reveals the latest trends by the coast, where homeowners and renters will be enjoying the longest day of the year over the sea today.
Saltcoats in Ayrshire is the cheapest seaside location for buyers looking to enjoy coastal living. The average asking price for a home in Saltcoats is currently £113,395 – less than a third of the average across Great Britain which is now £372,812.
For those looking to rent a home by the coast, Skegness is the cheapest location, with the current average asking rent for a home now £659 per calendar month (pcm), less than half of the Great Britain average of £1,396 pcm.
Meanwhile Sandbanks in Dorset is the most expensive seaside area with an average asking price of £2,028,948, followed by Canford Cliffs (£1,219,804) and Milford-on-Sea (£764,859).
The south coast is the most popular area for home-movers, with Bournemouth the most in-demand area for buyers, while Southampton is most popular with renters.
For buyers at the start of their journey and searching for where they might want to live, Sandown in the Isle of Wight is the new hotspot, with searches for homes available for sale up by 34% compared to last year.
Preston in Devon is second on the list of buyer search hotspots, with searches jumping by 20% compared to last year, and Gourock in Renfrewshire is third (+13%).
For renters, the top hotspot is Scarborough in North Yorkshire, with searches for homes available to rent up by 39% compared to last year, while Saltburn-by-the-Sea in Cleveland is second (+33%) and Walton-on-the-Naze in Essex is third (+30%).
The most viewed home by the coast is a Grade II-listed country house, with unbeatable sea views perfect for enjoying the longest day of the year: https://www.rightmove.co.uk/properties/134085590#/?channel=RES_BUY
Rightmove’s property expert Tim Bannister said: “The significant increase in interest for coastal areas during the pandemic continues to influence many buyer and renter choices for where to live today, particularly with flexible working further away from traditional cities now more of an option for many people.”
Coastal trends
Cheapest seaside locations for buyers
| Area | Average asking price |
| Saltcoats, Ayrshire | £113,395 |
| Girvan, Ayrshire | £121,269 |
| Blackpool, Lancashire | £147,244 |
| Fleetwood, Lancashire | £154,560 |
| South Shields, Tyne And Wear | £162,261 |
Cheapest seaside locations for renters
| Area | Average asking rent (per calendar month) |
| Skegness, Lincolnshire | £659 |
| Fleetwood, Lancashire | £685 |
| South Shields, Tyne And Wear | £702 |
| Cleethorpes, Lincolnshire | £713 |
| Whitehaven, Cumbria | £719 |
Most expensive seaside locations for buyers
| Area | Average asking price |
| Sandbanks, Poole, Dorset | £2,028,948 |
| Canford Cliffs, Poole, Dorset | £1,219,804 |
| Milford On Sea, Hampshire | £764,859 |
| Barton On Sea, Hampshire | £617,793 |
| Padstow, Cornwall | £616,578 |
Most expensive seaside locations for renters
| Area | Average asking rent (per calendar month) |
| Sandbanks, Dorset | £2,732 |
| Canford Cliffs, Dorset | £2,568 |
| Shoreham-By-Sea, West Sussex | £1,871 |
| Brighton, East Sussex | £1,870 |
| Poole, Dorset | £1,678 |
Buyer search hotspots
| Area | Increase in buyer searches compared to last year |
| Sandown, Isle Of Wight | 34% |
| Preston, Paignton, Devon | 20% |
| Gourock, Renfrewshire | 13% |
| Ryde, Isle Of Wight | 10% |
| Shanklin, Isle Of Wight | 10% |
Renter search hotspots
| Area | Increase in renter searches compared to last year |
| Scarborough, North Yorkshire | 39% |
| Saltburn-By-The-Sea, Cleveland | 33% |
| Walton-On-The-Naze, Essex | 30% |
| Filey, North Yorkshire | 23% |
| St. Ives, Cornwall | 18% |
You May Also Enjoy
New anti-money laundering rules now in effect: what landlords need to know
Breaking Property News 4/06/25
£200 increase in void period penalties for landlords
37% of homebuyers see purchases delayed
Isle of Wight best sun-seeking hotspot for homebuyers
