The homebuyer hotspots beating Brexit uncertainty

The latest research by estate agent comparison site, GetAgent.co.uk, has revealed that Falkirk, Bristol and Sale are currently some of the most sought after areas for UK homebuyers.

GetAgent.co.uk analysed the level of buyer activity in 100 of the largest towns and cities across the nation ranking each area with a demand percentage score based on the number of homes sold subject to contract or under offer.

The latest data shows that buyer demand across the 100 biggest UK towns and cities is currently sat at 41%, a 1% drop on the previous quarter with no movement on an annual basis. In London, current demand is at 35%, up 2% on the previous quarter and 4% year on year.

The hottest spots right now (UK and London)

With buyer demand at 61%, Falkirk is home to the highest level of homebuyer demand in the UK, with Bristol and Sale hot on its heels with a score of 59% and 58% respectively.

North of the border, Glasgow (57%) and Edinburgh (57%) also prove popular with UK homebuyers, while commuter towns Woking and Dartford (56%), along with Sheffield (55%), Exeter (54%) and Cambridge (52%), also rank in the top 10 hottest spots.

In the capital, Bexley retains its title as one of the most in-demand boroughs for London homebuyers at 59%, with other peripheral boroughs such as Waltham Forest (57%), Havering (49%), Sutton (49%) and Bromley 46%) ranking high.

Lewisham, Hillingdon, Barking and Dagenham, Kingston and Redbridge are also amongst some of the most popular boroughs to buy at present.

Biggest changes in demand (Quarterly and annually)

On a quarterly basis, Woking, Cambridge and Bournemouth have seen some of the largest quarterly uplifts in demand, increasing between 4.7%-6.8%. In London, a prime central fightback sees the City of London, Westminster and Kensington and Chelsea top the table.

Annually, Woking ranks first again, with demand up 14% since the start of last year, along with Exeter and Bristol. Waltham Forest, Redbridge and Sutton are the London boroughs where homebuyer activity has increased the most over the last year.

Founder and CEO of GetAgent.co.uk, Colby Short, commented: 

“Nationally, we sit pretty much where we were a year ago where current levels of buyer demand are concerned and while festive seasonality has a part to play, it may also take a little while longer before December’s election boost in buyer sentiment becomes apparent at a top-level.

However, the UK property market is extremely diverse and it’s clear that some areas have already jumped the gun with notable uplifts in buyer demand levels both year on year and in the last quarter alone, with many pockets also enjoying very high levels of current buyer demand despite wider market conditions.

The more affordable boroughs around London’s peripheries continue to be the most popular amongst the capital’s buyers, however, there are signs that prime central London is beginning to fight back with demand on the up at the top end of the market.

With early signs of a market revival already this year, we should see buyer demand continue to climb as the months go by and this, in turn, will help to stimulate an otherwise sluggish rate of house price growth.”

Area
Current Demand
Quarterly Change
Annual Change
UK
41%
1%
0%
London
35%
2%
4%

 

UK – Highest Current Demand
Location
Current Demand
Falkirk
61%
Bristol
59%
Sale
58%
Glasgow
57%
Edinburgh
57%
Woking
56%
Dartford
56%
Sheffield
55%
Exeter
54%
Cambridge
52%
UK – Highest Quarterly Increase
Location
Quarterly Change
Woking, Surrey
6.8%
Cambridge
4.9%
Bournemouth
4.7%
Reading
4.6%
Dartford
3.9%
Exeter
3.8%
Edinburgh
3.5%
Eastbourne
3.4%
St Alban’s
2.8%
Crawley
2.7%
UK – Highest Annual Increase
Location
Annual Change
Woking
14.0%
Exeter
9.6%
Bristol
7.3%
Cambridge
6.5%
York
6.1%
Watford
6.1%
Reading
6.0%
High Wycombe
5.5%
Basildon
4.7%
Bournemouth
4.7%
London – Highest Current Demand
Borough
Demand
Bexley
59%
Waltham Forest
57%
Havering
49%
Sutton
49%
Bromley
46%
Lewisham
45%
Hillingdon
45%
Barking and Dagenham
44%
Kingston upon Thames
43%
Redbridge
42%
London – Highest Quarterly Increase
Borough
Q-change
Waltham Forest
5.5%
Bexley
5.0%
Islington
4.5%
Havering
3.9%
City of London
3.5%
Hillingdon
3.4%
Kingston upon Thames
3.4%
Camden
3.3%
Newham
2.8%
Richmond upon Thames
2.8%
London – Highest Annual Increase
Borough
Q-change
Waltham Forest
12.1%
Redbridge
8.9%
Sutton
8.7%
Havering
7.9%
Kingston upon Thames
7.9%
Bexley
7.2%
Camden
7.0%
Hillingdon
6.8%
Enfield
6.8%
Richmond upon Thames
6.5%

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

for sale sign london
Breaking News

More sellers looking to enter the property market

The latest research from eXp UK has revealed that an increasing number of home sellers are entering the UK market, as demonstrated by recent growth in online search interest for terms such as ‘estate agent’ and ‘best estate agent’. Previous research from eXp UK recently found that sellers started reentering the market in the opening…
Read More
Estate Agent Talk

Non-standard home insurance cover and how to get it right

Leading insurer provides the low-down on non-standard home insurance cover and how to get it right Most home insurance policies in the UK are designed for ‘standard’ homes, but not every home is considered standard. Whether the property is built with timber frames, has a flat roof or is a listed building, it may fall…
Read More
Breaking News

Should you change mortgage lender?

The latest research from award-winning mortgage adviser, Alexander Hall, has revealed that more than half of homeowners approaching the end of a fixed-rate mortgage are currently undecided on their future with their mortgage lender, despite notable improvements across the mortgage market over the last 12 months. The consumer insight, commissioned by Alexander Hall, surveyed 1,035…
Read More
Breaking News

Property chains cost movers £2,000 in unexpected costs

Property ‘chain reactions’ add over £2k to moving costs on average Nearly half of home buyers who have been in property chains say they experienced delays or transaction breakdown because of related issues Problems with chains have led three in 10 to put off future moves, while one in seven say they’d only consider a…
Read More
Breaking News

Rental demand remains resilient in 2026

The latest research from Benham and Reeves has found that around a quarter of all rental homes currently listed across Britain have already secured a tenant, highlighting continued underlying demand despite ongoing regulatory uncertainty. Benham and Reeves analysed current rental market listings to highlight current rental demand, the size of rental properties currently most in-demand…
Read More
Breaking News

Buy-to-let lending growth matches FTBs and homemovers

The latest market analysis from Alexander Hall has revealed that buy-to-let mortgage lending has grown at an average quarterly rate of 7% over the last year, matching the pace of growth seen across both first-time buyer and home movers, as improving mortgage market conditions continue to support borrowing demand for rental properties. Alexander Hall analysed…
Read More