The REAL State of the Online Estate Agency Sector (2019)
February 8, 2019
TL;DR – What’s happened in the last 14 days?
- The top 10 online estate agents account for 4.8% of all new listing. This is a lose of 0.1% on the previous 14 day period.
- emoov are back! Having listed just 7 properties in the last 14 day period they are yet to place in the Top 10 Online Estate Agency League Table
- Purplebricks lost 1.6% market share of the online estate agency sector.
- esale replaced easyproperty at number 10 in the Top 10 Online Estate Agency League Table.
- High street estate agents increased new listings by +8%, beating Purplebricks (+4%) and Yopa (+4%).
Graphs and charts
- New Listings: Top 10 Online Estate Agents
- Percentage Change in New Listings
- Online Estate Agents Market Share
- Purplebricks Market Share of Top 10 OEAs
- Purplebricks New Listings (last 14 days)
Key takeaways:
- The chart above ranks online estate agents based on their current popularity with house sellers (i.e. how many new clients they have taken on in the last 14 days).
- Purplebricks are clear leaders taking 69.4% of all new listings secured by the top 10 online estate agents.
- Yopa are in second place taking 10.9% of all new listings.
- easyproeprty have dropped off the table having listed just 8 new properties in the last 14 days (compared to 10 by esale).
- Data taken from Zoopla
Key takeaways:
- The chart above looks at growth, and ranks online estate agents based on the percentage change increase in new listings in the last 14 days compared to the 14 day period before that.
- 99homes had the best period increasing new listings from 33 to 60 (+77%).
- High street estate agents (HSEA) increased new listings from 78,424 to 85,469 (+8%).
- Settled had the worst period decreasing new listings from 21 to 14 (-50%).
- Data taken from Zoopla
Key takeaways:
- The chart above shows the percentage of all new properties listed for sale that have been listed by the top 10 online estate agents.
- In the last 14 days, the top 10 online estate agents took 4.8% share of the UK residential sales market.
- This is a decrease of 0.1% from the period (09/01/2019 – 06/02/2019).
- The top 10 OEAs accounted for 4,099 of 85,469 new listings (Jan 23rd ’19 – Feb 6th ’19)
- Data taken from Zoopla and Rightmove.
Key takeaways:
- The chart above shows the percentage of all new properties listed by the top 10 Online Estate Agents that were listed by Purplebricks.
- In the last 14 days, Purplebricks accounted for 69.4% of all new listings.
- This is a drop of 1.6% compared to the previous period (23rd Jan ’19 – 6th Feb ’19).
- Data taken from Zoopla.
Key takeaways:
- The chart above shows a rolling analysis of new listings taken on by Purplebricks in the last 14 days.
- Proportionally, Purplebricks have increased new instructions (+4%) at a lesser rate than the mainstream estate agency sector (+8%), and their overall market share of the OEA sector has dropped slightly (-1.6%).
- Data taken from Zoopla.
….See you all on the 20th Feb 2019 for the next update!
—
UPDATE 23/01/2019
TL;DR – What’s happened in the last 14 days?
- The top 10 online estate agents increased their market share of new listings by 0.9%.
- Purplebricks increased new listings by 44% but lost 0.5% market share of the online estate agency sector.
- easyproperty displaced esale from 10th place on the Top 10 Online Estate Agency League Table.
- High street estate agents increased new listings by 32%, and all of the top 10 OEAs beat this increase in instructions except House Network (+32%) 99homes (+3%) and Open House (-7%).
Graphs and charts
- New Listings: Top 10 Online Estate Agents
- Percentage Change in New Listings
- Online Estate Agents Market Share
- Purplebricks Market Share of Top 10 OEAs
- Purplebricks New Listings (last 14 days)
Key takeaways:
- The chart above ranks online estate agents based on their current popularity with house sellers (i.e. how many new clients they have taken on in the last 14 days).
- Purplebricks are clear leaders taking 71% of all new listings secured by the top 10 online estate agents.
- Yopa are in second place taking 11.2% (up from 10.8%) of all new listings.
- esale have dropped off the table having listed just 9 new properties in the last 14 days (compared to 13 by easyproperty).
- Data taken from Zoopla
Key takeaways:
- The chart above looks at growth, and ranks online estate agents based on the percentage change increase in new listings in the last 14 days compared to the 14 day period before that.
- easyproperty had the best period increasing new listings from 3 to 13 (+77%).
- High street estate agents (HSEA) increased new listings from 53,525 to 78,424 (+32%).
- Open House had the worst period decreasing new listings from 44 to 41 (-7%).
- Data taken from Zoopla
Key takeaways:
- The chart above shows the percentage of all new properties listed for sale that have been listed by the top 10 online estate agents.
- In the last 14 days, the top 10 online estate agents took 4.9% share of the UK residential sales market.
- This is an increase of 0.9% from the period (26/12/2018 – 09/01/2019).
- The top 10 OEAs accounted for 3,847 of 78,424 new listings (Jan 9th ’19 – Jan 23rd ’19)
- Data taken from Zoopla and Rightmove.
Key takeaways:
- The chart above shows the percentage of all new properties listed by the top 10 Online Estate Agents that were listed by Purplebricks.
- In the last 14 days, Purplebricks accounted for 71% of all new listings.
- This is a drop of 0.5% compared to the previous period (9th Jan ’19 – 23th Jan ’19).
- Data taken from Zoopla.
Key takeaways:
- The chart above shows a rolling analysis of new listings taken on by Purplebricks in the last 14 days.
- Proportionally, Purplebricks have increased new instructions (+44%) at a greater rate than the mainstream estate agency sector (+32%) but their overall market share of the OEA sector has dropped slightly (-0.5%).
- New listings will be tracked fortnightly and so it will be interesting to see how Purplebricks fare in 2019.
- Data taken from Zoopla.
….See you all on the 6th Feb 2019 for the next update!
—
UPDATE 09/01/2019
Following a recent analysis of the sector, I wanted to fill in some important blanks.
Taking a snapshot of active listings (as done by PropertyRoad.co.uk) is interesting, but of limited value when trying to see how disruptive the “cheap fee” focused online estate agents really are.
As such, to kick things off in 2019, I’d like to present an analysis of the following:
Key takeaways:
- The chart above ranks online estate agents based on their current popularity with house sellers (i.e. how many new clients they have taken on in the last 14 days).
- Purplebricks are clear leaders taking 71.5% of all new listings secured by the top 10 online estate agents.
- Yopa is indisputably in second place (taking 10.8% of all new listings) now emoov & Tepilo have ceased trading.
- easyproperty has failed to make the top 10 having listed just 3 new properties in the last 14 days.
- Data taken from Zoopla
Key takeaways:
- The chart above shows the percentage of all new properties listed for sale that have been listed by the top 10 online estate agents
- In the last 14 days, the top 10 online estate agents took only a 4% share of the UK residential sales market.
- The top 10 OEAs accounted for 2,145 of 55,670 new listings (Dec 26th ’18 – Jan 9th ’19)
- OEA market share based on new listing (not sales) will be tracked fortnightly and available on TheAdvisory.
- data taken from Zoopla and Rightmove.
Key takeaways:
- The chart above shows a rolling analysis of new listings taken on by Purplebricks in the last 14 days.
- The fortunes of Purplebricks seem to have followed market trend and Christmas seasonal slowdown.
- This metric will be tracked fortnightly and so it will be interesting to see how Purplebricks fare in 2019.
- Data taken from Zoopla.
Final thoughts
1. This analysis is updated fortnightly -> Online estate agent market share analysis
2. I’ve excluded a number of estate agencies because their USP does not focuses on cheap fees:
- EweMove – Franchise operation that charges fees comparable to the high street
- Sold.co.uk – Targets sellers needing to sell quickly not sellers looking to save on EA fees.
- ExpressEstateAgency – Targets sellers needing to sell quickly not sellers looking to save on EA fees.
- Springbok properties – Targets sellers needing to sell quickly not sellers looking to save on EA fees.
- British Home Sellers – Targets sellers needing to sell quickly not sellers looking to save on EA fees.
- GetAnOffer – Targets sellers needing to sell quickly not sellers looking to save on EA fees.
- BricksMortar – Targets sellers needing to sell quickly not sellers looking to save on EA fees.
- SellSimple – Targets sellers needing to sell quickly not sellers looking to save on EA fees.
TheAdvisory is the UK’s only dedicated independent consumer advice group for home sellers. Learn more.
Author: Gavin Brazg – Founder & CEO TheAdvisory
(UPDATE as of 06/02/2019)
You May Also Enjoy
Homes on spooky street names like ‘bat’ and ‘hell’ sell for far above the national average
The Halloween street names that cost a fortune to live on A new study has determined which Halloween-themed streets are the most expensive to live on. Streets with the word ‘bat’ in the name face an increase of 188.6% from the national average house price in the UK. Streets that include the words ‘cauldron’ or…
Read More 
Why Mortgages Shouldn’t Only Be Accessible for 9–5 Workers
As the modern workforce evolves, mortgage lending criteria are struggling to keep up. Across the UK, thousands of people who earn outside of traditional employment, from content creators and freelancers to contractors and entrepreneurs, are finding themselves locked out of the housing market, despite having stable and often high incomes. According to James Enos, National…
Read More 
Property Sector is in ‘Wait and See’ Mode
Commenting on how the property sector is fully in ‘wait and see’ mode ahead of the Autumn Statement, Daniel Austin, CEO and co-founder at ASK Partners, said: “With the Autumn Statement looming, the property market remains in ‘wait and see’ mode. Buyers are pausing, and developers are holding back amid uncertainty over potential tax changes…
Read More 
Rightmove streamlines tenant move-in journey with Renter Checklist
The UK’s largest property platform Rightmove has launched a new checklist for renters, streamlining the process of moving into a new rental home. The checklist guides tenants through each part of the rental process, from finding a property to picking up the keys. The new Renter Checklist is available now in My Rightmove, where people…
Read More 
Industry Reaction to Renters’ Rights Bill Becoming Law
The Renters’ Rights Act has officially received Royal Assent, marking one of the most significant reforms to England’s private rented sector in decades. The new law will ban Section 21 no-fault evictions, replace fixed-term tenancies with open-ended agreements, cap rent increases, and introduce tougher property standards under the updated Decent Homes Standard. It also paves…
Read More
Rightmove data and commentary as Renters’ Rights gets Royal Assent
The UK’s largest property platform Rightmove shares data and commentary on the rental market as the Renters’ Rights Bill finally gets Royal Assent and becomes law. Key market data The average advertised rent of homes outside of London has reached a new record of £1,385 per calendar month (pcm). Average rents outside of London are…
Read More