The Technology Transforming Estate Agency

Digital Signage for Estate Agents is the future of the industry.

In recent years, the high-street estate agent has been challenged by the online agency. To compete in today’s market, traditional agencies need to adapt. Digital signage could be their secret weapon.

Get Social With Your Signage

More and more estate agents are turning their hand to social media. It’s easy to see how following agencies on Twitter might become the equivalent of religiously checking property listings in the back of newspapers. Estate agents at the head of the game are using Twitter to field queries and Facebook to showcase client testimonials. Engaging with clients over social media in this way is crucial in a sector that is distrusted by 79% of the UK population. Digital signage works perfectly with social media. Twitter and Facebook can be integrated around digitised property listings. Estate agencies can even introduce new sensor technologies linking to property profiles to enable data capture.

The possibilities of social media for estate agencies are only beginning to be explored. Instagram can become a property catalogue where strategic tags boost audience reach. Snapchat is even more innovative. Unlike with other platforms, on Snapchat a user knows when they have their audience’s attention. Agents can send their clients snaps, even short videos as they tour properties.

Window With A Twist

Touch-screen digital displays revolutionise an estate agency’s traditional window. The days of downloading property listings, printing and putting up ads are over. With digital signage for estate agents, an office’s window feels larger and becomes self-sufficient. Agencies can display their portfolio with changing, and evolving information that updates as stock changes.

With touch-screens, the browsing experience becomes interactive and personal. Passersby might not want to come into an agency if they’re short on time, but they’ll be more inclined to do their own quick search on a touchscreen display from outside, or quickly browse using an internal screen. Salespeople often intimidate potential clients. To succeed in today’s business climate, companies need to empower the vendor.

Property On The Go

Nearfield Communication technology (or NFC) takes this interactive experience one step further. Major cities like London are already familiar with a “tap culture” that includes Oyster cards and Apple Pay. With NFC integrated digital signage, prospects can tap window displays with their phones and engage with a sign. Without having to go inside for a brochure, vendors can share property information with their family and friends. While affordable, operating cutting-edge technology will establish a leading reputation for any agency.

NFC integrated digital signage for estate agents offers two additional benefits. Firstly, a company is able to analyse their customer metrics, keeping track of who’s using their screens. Secondly, these displays do not have to be limited to an office’s window. Larger estate agents can place screens elsewhere in public spaces to browse and take away property info while they shop.

In today’s modern world, it’s becoming increasingly important to bridge the gap between traditional and online media. With the vehicles now available to us, digital signage for estate agents is where tradition meets technology.

Blog post shared by: Lee Gannon Marketing Executive lee@troudigital.com

Alex Evans

You May Also Enjoy

Breaking News

Popping the Asking Price Bubble

Where in the Uk Can Buyers Snap Up Property Bargains and Where Properties Go for a Premium Above Asking Price   New research from fast selling property company, Upstix has uncovered the UK’s most surprising postcodes for snapping up a property at bargain prices this year, highlighting a widening gap between sellers’ expectations and the…
Read More
Rightmove logo
Breaking News

Highest demand to lease office space since pre-pandemic

The latest insights from the UK’s number one commercial property website Rightmove, reveals that the number of unique enquiries to lease office space is at its highest point since pre-pandemic, as businesses look for spaces that meet modern requirements. Demand to lease office space is 19% higher than the same period a year ago and…
Read More
Planning disputes on new build land
Estate Agent Talk

Planning consultations for major infrastructure to be streamlined

Robert Bruce, a planning and infrastructure partner at law firm Freeths LLP, said he: “Welcomed the change as a significant step to speeding up the DCO process and the focus on the quality and effectiveness of the consultation, rather than box ticking and a risk averse approach to pre-application consultation due to the current legal…
Read More
Breaking News

‘The property ladder pulls further away’ warns Open Property Group

For many first-time buyers across England, the dream of homeownership continues to slip further out of reach. Despite rising wages, soaring house prices are making it harder than ever to get on the property ladder. A leading UK professional house buying company ‘Open Property Group’ based in Buckinghamshire UK, has raised concerns over the ongoing…
Read More
Estate Agent Talk

How Long It Takes to Buy a House in the UK: 5 Common Delays That Can Slow Down Your Home Purchase

Wondering how long it takes to buy a house in the UK? The average timeline ranges from 8 to 22 weeks, but even that can stretch significantly due to unexpected delays, especially if you’re a first-time buyer or caught in a chain. That’s why working with experienced professionals like Belvoir — one of the UK’s…
Read More
Love or Hate Rightmove
Breaking News

Rightmove to host Renters’ Rights Bill webinar with Guild of Lettings

Rightmove is hosting a live and interactive webinar session with the Guild of Lettings to help agents get Renters’ Rights Ready. The webinar will take place from 10:00am – 11:00am on Wednesday 23rd April. Susie Crolla, Managing Director for the Guild of Lettings, will be joining Rightmove to help agents with questions they may have about…
Read More