The Technology Transforming Estate Agency

Digital Signage for Estate Agents is the future of the industry.

In recent years, the high-street estate agent has been challenged by the online agency. To compete in today’s market, traditional agencies need to adapt. Digital signage could be their secret weapon.

Get Social With Your Signage

More and more estate agents are turning their hand to social media. It’s easy to see how following agencies on Twitter might become the equivalent of religiously checking property listings in the back of newspapers. Estate agents at the head of the game are using Twitter to field queries and Facebook to showcase client testimonials. Engaging with clients over social media in this way is crucial in a sector that is distrusted by 79% of the UK population. Digital signage works perfectly with social media. Twitter and Facebook can be integrated around digitised property listings. Estate agencies can even introduce new sensor technologies linking to property profiles to enable data capture.

The possibilities of social media for estate agencies are only beginning to be explored. Instagram can become a property catalogue where strategic tags boost audience reach. Snapchat is even more innovative. Unlike with other platforms, on Snapchat a user knows when they have their audience’s attention. Agents can send their clients snaps, even short videos as they tour properties.

Window With A Twist

Touch-screen digital displays revolutionise an estate agency’s traditional window. The days of downloading property listings, printing and putting up ads are over. With digital signage for estate agents, an office’s window feels larger and becomes self-sufficient. Agencies can display their portfolio with changing, and evolving information that updates as stock changes.

With touch-screens, the browsing experience becomes interactive and personal. Passersby might not want to come into an agency if they’re short on time, but they’ll be more inclined to do their own quick search on a touchscreen display from outside, or quickly browse using an internal screen. Salespeople often intimidate potential clients. To succeed in today’s business climate, companies need to empower the vendor.

Property On The Go

Nearfield Communication technology (or NFC) takes this interactive experience one step further. Major cities like London are already familiar with a “tap culture” that includes Oyster cards and Apple Pay. With NFC integrated digital signage, prospects can tap window displays with their phones and engage with a sign. Without having to go inside for a brochure, vendors can share property information with their family and friends. While affordable, operating cutting-edge technology will establish a leading reputation for any agency.

NFC integrated digital signage for estate agents offers two additional benefits. Firstly, a company is able to analyse their customer metrics, keeping track of who’s using their screens. Secondly, these displays do not have to be limited to an office’s window. Larger estate agents can place screens elsewhere in public spaces to browse and take away property info while they shop.

In today’s modern world, it’s becoming increasingly important to bridge the gap between traditional and online media. With the vehicles now available to us, digital signage for estate agents is where tradition meets technology.

Blog post shared by: Lee Gannon Marketing Executive lee@troudigital.com

Alex Evans

You May Also Enjoy

Home and Living

Kitchen Trade Expert Shares Five Benefits of Fully Assembled Units

The UK kitchen and bedroom fitting sector is currently facing a number of challenges. The UK Trade Skills Index 2023 report revealed that 937,000 new workers will be needed in the construction and trade industries by 2032 to meet the demands of the sector, impacted by the widening skills loss posed by Brexit, an ageing…
Read More
Breaking News

Why are HMO numbers falling?

The latest research from COHO, the HMO management platform, reveals that despite little change in tenant demand, house share availability has dropped by almost -60% in some parts of England, raising the question of whether we’re seeing an HMO landlord exodus. COHO’s analysis of house share listings data* shows that in England, the number of…
Read More
Breaking News

Only 27% of homes have been fixed in a £1.8bn Govt programme

Report shows only 27% of homes have been fixed in a £1.8bn Govt programme, as red tape and asbestos keep thousands in the cold Thousands of homes will face another winter of fuel poverty due to a raft of failures as scheme to fix them hits buffers Hundreds of millions of pounds of allocated grant…
Read More
Breaking News

UK House Price Index for July 2025

The latest index shows that: – The average monthly rate of house price growth in July was +0.3%. The average annual rate of house price growth in July was +2.8%, down slightly from +3.6% in June. As a result, the average UK house price sits at £269,735.   Director of Benham and Reeves, Marc von…
Read More
Breaking News

ONS House Price Index – Thoughts from the Industry

Thoughts from the Industry about the latest ONS House Price Index. Nathan Emerson, CEO of Propertymark: “It is positive to see the housing market progressing forward in strength. As we move towards the autumn months, hopefully this momentum will continue. “There continues to be two factors that may weigh heavily on consumers’ minds as they…
Read More
Overseas Property

European capitals hold £76bn worth of property potential

The latest market insight from international property consultancy, Astons, reveals that across seven major European capital cities for property investment activity, the current market holds £75.8bn worth of opportunities. Astons has analysed the current property markets in seven major European capital cities* to see which have the most residential listings and therefore offer the greatest…
Read More