Three complaints against eMoov upheld by ASA

June 9, 2016

The Advertising Standards Authority (ASA) the advertising watchdog, has upheld three complaints made about a promotion and claims advertised by online estate agent eMoov.co.uk.

The complaint from a consumer, concerned statements on the eMoov website.

According to the ASA website…action taken…The ad must not appear again in its current form. We told EMOOV LTD to ensure closing dates of promotions were not extended unless circumstances outside their reasonable control made it unavoidable, not to claim that they had sold properties in 98% of UK postcodes or that their customers could save specific amounts of money compared to traditional high street agents in the absence of adequate substantiation.

To read the complete ASA Ruling on eMOOV LTD click here

 

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

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