Top tips on Social Media for Estate Agents.
October 31, 2014
My last blog before I attend next week’s Negotiator Conference where I will be delivering a talk to room full of estate agents who are as hungry as ever in finding the best ways to promote themselves on social media. Because our fascination with social media continues to grow, yet the understanding of how to use it correctly to get ROI from your endeavours remains still very much in the unknown, it calls for clear and easy to understand tips that you can look to implement in order to get things going in the right direction for you.
I will say to anyone that ask me, it’s understanding your target audience and the amount of time you commit to it that will give you the best results from using social media for business. There are many tips out there and I have selected a few for you to glance over and hopefully make use from:
- Assuming you have your social media accounts and they are correctly branded you will now need to build an audience – Follow influential and target people and look to get followed back so long as your account is interesting enough.
- Share frequent updates and stick to themes that would interest your target audience, think about what your audience would want to read rather than what you want to say.
- What time of day is best to post for your agency? Think about not only posting content when you can fit time in to do so, what about evening times and weekend? If you are struggling to commit time to social media, think about using a free scheduling software such as Hootsuite where you can spend a relaxing hour over the weekend and schedule in the coming week’s posts.
- What are your competitors doing? Study what other agencies are doing and if what they are doing is working then look to embrace similar – Not suggesting you copy exactly, but you may get ideas and start something similar and a effective.
- Stick to current events. What’s happening locally within your community should be considered when posting updates on social media as these events are usually hot topic and what you share related will increase chances of gaining responses and shares.
- What content to share? Blogs are immensely important currently in marketing and writing quality content that is hosted on your own website can really build you web traffic and credibility in your industry. Images grab peoples attention and videos will entertain so incorporate them into your posts. I also suggest you start to build your own portfolio of images to use as you will then have unique images of your own rather than having to search through Google and find images that most probably have been used by 1,000’s before you on blogs.
- Which platforms? Trial a selection of platforms and cross share your content. Most estate agents will gain the best success from Twitter, Facebook, Instagram, YouTube, Pinterest and Linkedin so make sure you choose these platforms and concentrate on the ones you get on best with and see the best engagement from.
- Let everyone know you are on social media. Use window space to showcase that you are on social media by adding window stickers, use the logos on your business cards / For Sale Signs and of course in view on your website.
You May Also Enjoy
Mould and damp – what you need to know ahead of winter
With the winter months just round the corner, problems with damp and mould can become far more prominent. Autumntime is when many people turn on central heating systems and choose to close windows, preventing fresh air ventilation needed to allow damp air to leave a property. Unfortunately, the combination of warm and damp air can…
Read More 
Rental price and average salary tracker – September 2025
London and South East see biggest dips in required rental salary year-on-year London and the South East saw the sharpest dips year-on-year in the average salary needed in order to rent the average home in that area. London saw a 4.2% drop, whilst the South East saw a decline of 2.9%. Yorkshire and Humberside saw…
Read More 
The cities where buying beats renting – with just a 5% deposit
British first-time buyer mortgage payments are typically 17% cheaper than renting, even with a low 5% deposit The average 5% deposit is £11,412 based on a typical first-time buyer property price of £228,233 Among major cities outside London, the biggest gap between owning and renting is in Glasgow, where buyers could save more than £4,750…
Read More 
Rightmove’s Weekly Mortgage Rates Tracker
Average rates for 2-year and 5-year fixed-rate mortgages Term Average rate Weekly change Yearly change 2-year fixed 4.51% +0.00% -0.37% 5-year fixed 4.55% +0.01% +0.01% Lowest rates for 2-year and 5-year fixed-rate mortgages Term Lowest rate Weekly change Yearly change 2-year fixed 3.77% +0.05% -0.07% 5-year fixed 3.97% +0.10% +0.29% Average…
Read More
Data and commentary from Rightmove on stamp duty reforms
Colleen Babcock, Rightmove’s property expert said: “We’ve been calling for stamp duty reform for some time now, as it’s a significant barrier for many people moving home. Abolishing it completely would remove one of the biggest barriers to moving, unlocking more moves at all stages of the property ladder. “Our data shows that only 5%…
Read More 
Second-time buyers dominate demand for longer term fixed mortgage deals
Second-time buyers are dominating demand for longer term fixed mortgage deals, fresh data from Moneyfacts Analyser can reveal. Of those looking for fixed term deals on moneyfactscompare.co.uk: Almost two-thirds (58%) of second-time buyers who compared mortgage deals using the moneyfactscompare.co.uk website were considering terms of three years or longer in the 30 days to 1…
Read More