Top Tips to Make your Social Media Content more Interesting.

Being present on social media is now not enough to get you results for your business, with the growing number of accounts being created, both genuine and spam ones, having an account with no activity is as about useful as taking photos with the cap still on the lense. You have to work hard to make social media work for you or be very clever with your marketing and be ideally current with content.

The world is a funny place and people do unusual things… Years ago we would have heard rumours or stories about these unusual activities, nowadays they are immediately viewable to us on social media. I’m not sure about you, but I used to love watching Beadle’s ‘You’ve been Framed’ and it was fun to watch the mishaps in peoples lives that they’d captured with their camcorders… Viewers can still get £250 pounds for every clip they send in which get shown on the TV show – Harry Hill is the current presenter I believe. Today, with mobile phone technology allowing us to the ability to record video at our finger tips, many more such you’ve been framed moments are being captured across the world and uploaded to the likes of Youtube every day… Infact whole brands have been born simply by being known as Youtube channels sharing these kind of videos by way of ‘best win and fails of the week’ and similar. Examples include:

FailArmy: https://www.youtube.com/watch?v=FCqgztYcyes

MonthlyFails: https://www.youtube.com/watch?v=ye7jSAcYNeo

These kind of accounts amass many viewers very quickly on their videos and build a strong subscription number which in turn allows them to generate money via sponsored advertising on their channel/videos.

The point of the above is to show you that business can be generated via social media simply by sharing something that people enjoy, not necessarily sharing something for sale or promoting a service. Content that is enjoyable is one way to attract audiences, also we must look at words such as entertaining, educational, engaging, bizarre, shocking etc.

So, what can you do with your social media activity in order to bring more business your way? Once you have a found a topic you to wish to run with on social media, think about the following tips:

Visual. Make sure that your content is very visual and if you can, use videos. If your budgets do not stretch to doing your own videos, though as mentioned previously you do have video recording facility on your mobile phones, then look for good examples of what you are looking for online, ie YouTube. Do not forget about live video too with the likes of Periscope having made this easier.

Statistics. People like facts and stats so share figures with them. There is nothing like ‘property prices up 7% in Suffolk‘ or ‘Landlord set to pay £25,000 in fines‘ to attract someone’s attention so do some research and find some interesting ones to post.

Humanise. Try and be a person behind the social media accounts you run rather than a business. By your followers getting to know you as a person, you will get an overall better response to content you post and the comments you share. If you have a larger business and multiple people help to run your social media in-house, then try and keep each of them individual characters too so that more than one reputation can be established and built.

Fun. It is good to have a sense of humour when using social media as your followers will never be adverse to having a good laugh at the things you share. We obviously have to be very disciplined when we become the ‘comic’ online as many subjects are very close to people’s hearts, but there is nothing wrong with a warm bit of fun being shared. Show how you are feeling by sharing emoticons with your updates to show how it is you wish your content to be taken, a smiley face is always welcomed.

 

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

UK monthly property transactions for May 2025

Headline statistics from the latest transactions data include: the provisional seasonally adjusted estimate of the number of UK residential transactions in May 2025 is 81,470, 12% lower than May 2024 and 25% higher than April 2025 the provisional non-seasonally adjusted estimate of the number of UK residential transactions in May 2025 is 80,530, 13% lower than May 2024 and…
Read More
Breaking News

Construction Skills Mission Board (CSMB) shows the Government has a plan

The Construction Skills Mission Board (CSMB) held its first board meeting today (26 June 2025), where it set out a roadmap for recruiting 100,000 more construction workers a year by the end of Parliament. Richard Beresford, Chief Executive of the National Federation of Builders (NFB), said: “The Construction Skills Mission Board (CSMB) is a recognition…
Read More
Paint Stripper Tools
Estate Agent Talk

5 Strategies to Optimise Your Warehouse for Real Estate

The term fixer-upper can mean many things, from ‘slap some paint on the walls and it looks brand new’ to ‘will this building collapse if we open the front door?’ Indeed, in the dicey world of commercial property acquisition, each warehouse you buy will probably fall into both camps. Thinking about the viability of warehouses…
Read More
Breaking News

HMOs sell for up to 50% above market average

New research from Excellion Capital, the boutique debt advisory and investment firm, reveals that HMOs sell for as much as 50% above the average house price, further increasing their investment potential after it was revealed that HMOs also create rental yields of up to 12.5%. After previous research from Excellion Capital recently showed that the…
Read More
Breaking News

UK buyers struggle while 50,000 homes sit empty

As the UK housing crisis deepens, new analysis by Open Property Group exposes a worrying surge in so-called “zombie homes”- properties that sit unoccupied and deteriorating while millions struggle to access affordable housing. Key insights: 50,000+ long-term vacant homes in England alone 23,000+ of these have been empty for more than two years Estimated £13.6…
Read More
Breaking News

Breaking Property News 26/06/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   The UK is Europe’s second most distressed market despite headline GDP growth Retail and Consumers Goods has emerged as the most distressed sector in Europe, with distress levels now the highest since the global financial crisis, according to the latest Weil European Distress Index (WEDI). The…
Read More