Traditional vs Online Estate Agents – The Truth About Their Digital Service.

January 13, 2015

We know that the ongoing debate isn’t slowing down in it’s ferociousness – what exactly are the differences between traditional and online estate agents?

Our new 30 page report attempts to find out. We’ve assessed 5 top traditional estate agents and 5 top online agents to try and see, from a digital perspective, who’s coming out on top. As experts in online communication tools including live chat, social media and email, we wanted to add objective data to the debate in our area of expertise.

The report assesses the agents in terms of brand awareness in digital, opening hours, social media, service accessibility and service satisfaction.

Traditional agents maintain that online agents simply cannot compete with them which seems to ring true in terms of brand awareness, but things get more complex from there on out.

What’s clear is that whether traditional or online, no one is digitally immune. It is simply not enough for an agent to rely on low prices, or the promise of a face to face experience if they wish to be contenders in the market long term.

Traditional vs Online Estate Agents - The Chat Shop You can read the full report and our findings here.

Join the debate on Twitter using #TvsO

You May Also Enjoy

Breaking News

Why first-time buyers should start the financial conversation early

Award-winning mortgage adviser, Alexander Hall, is encouraging the nation’s first-time buyers to open up about their finances this Talk Money Week, offering expert guidance on how to make these conversations more natural, productive, and stress-free. What is Talk Money Week? Talk Money Week is a national initiative created by the Money and Pensions Service (MaPS)…
Read More →
Breaking News

Bonfire Night could cause £1,500 in property damages

New research from Adiuvo, the UK’s leading provider of 24/7 property management support, warns that Bonfire Night could cost renters an average of £1,475 in property damage if proper care is not taken, but that with a few simple safety checks in place, the much-loved evening of celebration and community can go off without a…
Read More →
Estate Agent Talk

Buying a Home? What you need to know about asbestos

Asbestos is a well-known issue in UK housing – but while it’s rightly treated with caution, it doesn’t need to cause alarm. With the right advice and professional guidance, it’s a manageable problem that shouldn’t stand in the way of purchasing a dream home. Used widely in construction until 1999, asbestos is often found in…
Read More →
Breaking News

Hodge Bank introduces 80% LTV on Interest Only Mortgages, helping borrowers maximise their affordability

Specialist lender Hodge has today announced it will accept 80% Loan to Value (LTV) on Interest Only Mortgages to help borrowers expand their affordability. The criteria enhancement is the latest in a raft of changes introduced by the lender in a bid to make its underwriting as flexible as possible. This change applies to Hodge’s…
Read More →
Breaking News

Breaking Property News 4/11/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Fine & Country network prepare for success in 2026 Premium estate agency Fine & Country is delighted to announce the return of its Regional Meetings this November, bringing together business owners, key decision-makers, and leading agents from across the network. These highly anticipated events…
Read More →
Breaking News

The end of the ‘Forever Home’? 63 per cent of young homeowners prioritise flexibility and renovation potential over permanence

63 per cent of younger homeowners (18-34 year olds) find the ‘forever home’ concept less important than older generations Nearly half (45 per cent) of the same group of homeowners expect to move home within the next five years, embracing a flexible ‘Right Now Home’ model 23 per cent of 18-34 year olds view their…
Read More →