Traditional vs Online Estate Agents – The Truth About Their Digital Service.

January 13, 2015

We know that the ongoing debate isn’t slowing down in it’s ferociousness – what exactly are the differences between traditional and online estate agents?

Our new 30 page report attempts to find out. We’ve assessed 5 top traditional estate agents and 5 top online agents to try and see, from a digital perspective, who’s coming out on top. As experts in online communication tools including live chat, social media and email, we wanted to add objective data to the debate in our area of expertise.

The report assesses the agents in terms of brand awareness in digital, opening hours, social media, service accessibility and service satisfaction.

Traditional agents maintain that online agents simply cannot compete with them which seems to ring true in terms of brand awareness, but things get more complex from there on out.

What’s clear is that whether traditional or online, no one is digitally immune. It is simply not enough for an agent to rely on low prices, or the promise of a face to face experience if they wish to be contenders in the market long term.

Traditional vs Online Estate Agents - The Chat Shop You can read the full report and our findings here.

Join the debate on Twitter using #TvsO

You May Also Enjoy

Breaking News

Highest number of homes listed for sale for a decade and falling mortgage rates signal good news for first time buyers

40% of homes are now cheaper to buy than rent – up from 25% a year ago February on track to record the highest number of newly listed homes for sale in a decade as confidence returns to the housing market There are currently 6% more homes for sale than a year ago – this…
Read More →
Breaking News

Property market momentum set to continue

The latest analysis from award-winning mortgage adviser, Alexander Hall, has revealed that mortgage market momentum has been building steadily over the last three years, with average monthly approvals for both house purchases and remortgaging increasing, and further growth forecast across the first half of the year. Alexander Hall analysed historic Bank of England data on…
Read More →
Breaking News

Three major cities buck commuter belt trend

The latest research from Property DriveBuy has found that house price growth across Britain’s major cities continues to lag behind their surrounding commuter belts in most cases, although three major cities are now bucking this wider trend by delivering stronger and more consistent rates of growth, whilst London is the only city to see a…
Read More →
Breaking News

One feature that can see homebuyers bag a bargain

The latest research from eXp UK reveals that low EPC-rated homes present a potential bargain for homebuyers, as house price savings of up to £54,000 far outweigh the cost of remediation. eXp UK has analysed average house price data for properties currently on the market in England with an EPC rating of E or worse*,…
Read More →
Breaking News

Property expert reveals six easily avoidable house-buying errors

Viewing a potential new home is exciting, but many buyers and renters get caught up in the decor and the layout and ignore some potential red flags that may mean they’ll regret their choice a few months down the line. Property expert, Jamie Williams, from Pure Property Finance, discusses five things you need to consider,…
Read More →
Letting Agent Talk

Renovating Rental Properties: How to Reduce Costs, Attract the Best Tenants, and Increase Profits Without Unnecessary Investment

Renovation is where many landlords either make or lose their competitive advantage. Spend too little and the property sits empty or attracts unreliable tenants. Spend without strategy and you eat into years of projected profit on upgrades tenants never notice. The sweet spot lies in understanding what drives tenant decision-making and directing every pound toward…
Read More →