Traditional vs Online Estate Agents – The Truth About Their Digital Service.

January 13, 2015

We know that the ongoing debate isn’t slowing down in it’s ferociousness – what exactly are the differences between traditional and online estate agents?

Our new 30 page report attempts to find out. We’ve assessed 5 top traditional estate agents and 5 top online agents to try and see, from a digital perspective, who’s coming out on top. As experts in online communication tools including live chat, social media and email, we wanted to add objective data to the debate in our area of expertise.

The report assesses the agents in terms of brand awareness in digital, opening hours, social media, service accessibility and service satisfaction.

Traditional agents maintain that online agents simply cannot compete with them which seems to ring true in terms of brand awareness, but things get more complex from there on out.

What’s clear is that whether traditional or online, no one is digitally immune. It is simply not enough for an agent to rely on low prices, or the promise of a face to face experience if they wish to be contenders in the market long term.

Traditional vs Online Estate Agents - The Chat Shop You can read the full report and our findings here.

Join the debate on Twitter using #TvsO

You May Also Enjoy

Letting Agent Talk

How much to live along the London Marathon Route

Local lettings and estate agency, Kinleigh, Folkard & Hayward, reveal the costs to live along the iconic route – from the start in Blackheath to Greenwich all the way to Tower Bridge Sunday 26th April sees the iconic London marathon – the world’s biggest annual one-day fundraising event – return to the streets of London.…
Read More →
Home and Living

FIVE food cupboard cleaning products that beat the branded – all under £1.50!

Use white wine vinegar to get rid of yellow pillow stains Many cleaning products Brits already have in their food cupboards Cleaning expert on five cleaning products that can help clean your bedroom From limescale to stubborn stains, many household messes can be tackled with items that are probably at the back of your food…
Read More →
Breaking News

Taxing times for bereaved families as IHT receipts hit a fresh record

Inheritance Tax receipts for April 2025 to March 2026 are £8.5 billion, which is £0.2 billion higher than the same period last year. This surpasses the £8.2 billion recorded the previous year and marks a fifth consecutive annual record. Rising receipts come amid intensified enforcement and public criticism that the inheritance tax system is unfairly…
Read More →
Breaking News

UK property management sector tops £37bn

The latest research from Property Inspect reveals that the UK property and facilities management sector grew by 4.1% in 2025, with annual revenue surpassing £37.7 billion. Forecasts suggest that 2026 will see this figure continue to rise. Property Inspect has analysed data on the estimated market size of the UK’s facilities and property management industry,…
Read More →
Estate Agent Talk

How Estate Agents in Cambridge Support First-Time Buyers

Buying your first home can feel both exciting and overwhelming. If you are doing it in a city like Cambridge, you can probably dial that terror up a few notches. It is a place where historic charm meets a high-octane tech economy, and that combination creates a property market that operates differently from many other…
Read More →
Breaking News

UK House Price Index for February 2026

The latest UK House Price Index for February 2026 shows that:   The average monthly rate of house price growth in February was +0.1%. Average UK house price annual inflation was 1.2% in the 12 months to February 2026. As a result, the average UK house price currently sits at £268,000.   Damien Jefferies, Founder…
Read More →