Traditional vs Online Estate Agents – The Truth About Their Digital Service.

January 13, 2015

We know that the ongoing debate isn’t slowing down in it’s ferociousness – what exactly are the differences between traditional and online estate agents?

Our new 30 page report attempts to find out. We’ve assessed 5 top traditional estate agents and 5 top online agents to try and see, from a digital perspective, who’s coming out on top. As experts in online communication tools including live chat, social media and email, we wanted to add objective data to the debate in our area of expertise.

The report assesses the agents in terms of brand awareness in digital, opening hours, social media, service accessibility and service satisfaction.

Traditional agents maintain that online agents simply cannot compete with them which seems to ring true in terms of brand awareness, but things get more complex from there on out.

What’s clear is that whether traditional or online, no one is digitally immune. It is simply not enough for an agent to rely on low prices, or the promise of a face to face experience if they wish to be contenders in the market long term.

Traditional vs Online Estate Agents - The Chat Shop You can read the full report and our findings here.

Join the debate on Twitter using #TvsO

You May Also Enjoy

Breaking News

A fifth of ‘second-steppers’ received financial help from friends or family to buy their home

 ‘Second-steppers’ who had financial help received £81k on average towards purchasing their home Three in 10 second or third-time owners who received financial help for their current property, say they also received support for a previous home Barclays data shows spending on rent and mortgages rose by 3.5 per cent year-on-year in November, the smallest…
Read More →
Breaking News

NPPF review is a chance to fix planning, build homes, restore wildlife and help SMEs

The latest National Planning Policy Framework (NPPF) unveils an ambitious package of reforms designed to speed up the planning process and make smaller sites more viable. This includes trimming environmental regulations and cutting Building Safety Levy on smaller sites, as well as providing more funding to local authorities to process planning applications faster, whilst taking…
Read More →
Letting Agent Talk

Five key tax mistakes made by landlords

By Allison Thompson, National Lettings Managing Director, Leaders Landlord tax is a hugely complicated area, so if you are investing in buy-to-let or renting out any property you own, it’s well worth consulting a specialist property tax adviser. They can help ensure you: a. Own, let, take income and realise gains from your investment in…
Read More →
Breaking News

House prices post third consecutive quarter of growth

The latest Property Market Index Review by London lettings and estate agent, Benham and Reeves, has revealed that the property market continued to demonstrate positive momentum during the third quarter of this year, with house prices increasing for a third consecutive time, although the rate of growth seen did slow considerably when compared to the…
Read More →
Breaking News

Estate agent predicts ‘Boxing Day Bonanza’ as property market reignites

A leading estate agent is forecasting a “Boxing Day Bonanza” for home movers. Brendan Kay, Managing Director of Parkers Properties in West Oxfordshire, says that the “market is coiling and about to spring” after months of inertia driven by Budget uncertainty. Brendan, who has offices in Witney and Eynsham, looks after clients in some of…
Read More →
Estate Agents should not all look the same
Breaking News

Agent numbers set to grow by 4% in 2026

The latest research from The Property DriveBuy reveals that the number of estate agency businesses in the UK could be set to increase by over 4% in 2026, marking another year of solid expansion for the sector and further increasing the level of market competition. Property DriveBuy analysed available Office for National Statistics data (2017-2025)…
Read More →