Traditional vs Online Estate Agents – The Truth About Their Digital Service.

January 13, 2015

We know that the ongoing debate isn’t slowing down in it’s ferociousness – what exactly are the differences between traditional and online estate agents?

Our new 30 page report attempts to find out. We’ve assessed 5 top traditional estate agents and 5 top online agents to try and see, from a digital perspective, who’s coming out on top. As experts in online communication tools including live chat, social media and email, we wanted to add objective data to the debate in our area of expertise.

The report assesses the agents in terms of brand awareness in digital, opening hours, social media, service accessibility and service satisfaction.

Traditional agents maintain that online agents simply cannot compete with them which seems to ring true in terms of brand awareness, but things get more complex from there on out.

What’s clear is that whether traditional or online, no one is digitally immune. It is simply not enough for an agent to rely on low prices, or the promise of a face to face experience if they wish to be contenders in the market long term.

Traditional vs Online Estate Agents - The Chat Shop You can read the full report and our findings here.

Join the debate on Twitter using #TvsO

You May Also Enjoy

Breaking News

What the Autumn Budget 2025 means for downsizers

Now that the dust has settled on what was a hotly anticipated Autumn Budget from the UK government, over-50s property specialist Regency Living has produced a concise guide to the implications for the nation’s downsizers, and concluded that this Budget is going to further increase demand on England’s park home market. The 2025 Autumn Budget was…
Read More →
Breaking News

Boxing Day Bounce Set to Kick-Start 2026 Housing Market

Propertymark is forecasting another strong “Boxing Day Bounce” this year, as millions of prospective buyers and renters are expected to jump online on 26 December in search of a new home, triggering one of the busiest property marketing days of the year. Boxing Day has become a pivotal moment for the housing market. With families…
Read More →
Christmas Decorations - Good or Bad for Selling
Breaking News

Post-Budget Bounce in Homebuyer Activity

The latest research by eXp UK has revealed that the market could be set for a festive surge in homebuyer activity now that the Autumn Budget dust has settled, with the vast majority of prospective buyers preparing to resume their search and many even willing to conduct viewings during the Christmas period itself. The survey of…
Read More →
Breaking News

Nationwide House Price Index for November 2025

The latest Nationwide House Price Index for November 2025 shows: House prices increased by 0.3% between October and November of this year. On an annual basis, the average house price increased by 1.8%, down from a 2.2% annual rate of growth in October. As a result, the average UK house price now sits at £272,998.…
Read More →
Breaking News

Annual house price growth slows in November

Annual house price growth softens slightly to 1.8% House prices were up 0.3% month on month   Headlines Nov-25 Oct-25 Monthly Index* 545.9 544.3 Monthly Change* 0.3% 0.2% Annual Change 1.8% 2.4% Average Price (not seasonally adjusted) £272,998 £272,226 * Seasonally adjusted figure (note that monthly % changes are revised when seasonal adjustment factors are…
Read More →
Breaking News

Real Estate 2026: Trends to watch, challenges to tackle, opportunities to seize

By Howard Sefton, Managing Director, Real Estate at Ingenious  As we move into 2026, the UK real estate market stands at a pivotal crossroads. Economic uncertainty, political shifts, and changing lifestyles are converging to reshape how people live, work, rent, and invest. With a major Budget announced just weeks before year-end, the sector faces a…
Read More →