Traditional vs Online Estate Agents – The Truth About Their Digital Service.

January 13, 2015

We know that the ongoing debate isn’t slowing down in it’s ferociousness – what exactly are the differences between traditional and online estate agents?

Our new 30 page report attempts to find out. We’ve assessed 5 top traditional estate agents and 5 top online agents to try and see, from a digital perspective, who’s coming out on top. As experts in online communication tools including live chat, social media and email, we wanted to add objective data to the debate in our area of expertise.

The report assesses the agents in terms of brand awareness in digital, opening hours, social media, service accessibility and service satisfaction.

Traditional agents maintain that online agents simply cannot compete with them which seems to ring true in terms of brand awareness, but things get more complex from there on out.

What’s clear is that whether traditional or online, no one is digitally immune. It is simply not enough for an agent to rely on low prices, or the promise of a face to face experience if they wish to be contenders in the market long term.

Traditional vs Online Estate Agents - The Chat Shop You can read the full report and our findings here.

Join the debate on Twitter using #TvsO

You May Also Enjoy

Love or Hate Rightmove
Breaking News

Rightmove asks government to consider retaining first-time buyer stamp duty threshold

New analysis shows only 37% of homes for sale will be eligible for first-time buyer stamp duty relief in England come next April, down from 58% of homes that are currently eligible Currently, a first-time buyer pays no stamp duty on properties up to £425,000, but this is due to drop back to £300,000 from…
Read More →
Estate Agent Talk

5 Steps to Becoming the Best Estate Agent in Your Town

Are you passionate about your estate agency and want to become the most noted estate agency in your local area? Finding a family their dream home can feel like the greatest accomplishment, and can be extremely rewarding. In order to become the best estate agent in town, here are some top tips for success. 1.…
Read More →
Breaking News

Breaking Property News – 25/07/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Latest property data trust framework helps digitise conveyancing The Open Property Data Association (OPDA) has released the newest version of its property data trust framework which, among other benefits, will help key conveyancing information to be provided digitally. It will be easier for consumers to…
Read More →
Rightmove logo
Breaking News

Rightmove’s weekly mortgage tracker

Matt Smith, Rightmove’s mortgage expert said: “We’ve seen average mortgage rates drop at a pace not seen for a while this week, faster than many expected as lender competition hots up. The first sub 4% rate for those with larger deposits and prepared to pay a higher fee is the headline-grabber, but we’ve also seen…
Read More →
Coastal and sea front property
Estate Agent Talk

Why You Should Invest in Herne Bay Property

Herne Bay, a charming coastal town in Kent, is fast becoming a hotspot for property investment. With its picturesque seafront, vibrant community, and excellent transport links, Herne Bay offers a wealth of opportunities for property investors. If you are considering a property investment and looking for estate agents in Herne Bay to guide you through…
Read More →
Breaking News

Breaking Property News – 24/07/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   The recent UK election, with a new Labour government, is set to have significant implications for lettings. As housing is a devolved matter in Wales, local governance and devolution will play a crucial role in shaping this sector. Williams & Goodwin The Property People,…
Read More →