Traditional vs Online Estate Agents – The Truth About Their Digital Service.

January 13, 2015

We know that the ongoing debate isn’t slowing down in it’s ferociousness – what exactly are the differences between traditional and online estate agents?

Our new 30 page report attempts to find out. We’ve assessed 5 top traditional estate agents and 5 top online agents to try and see, from a digital perspective, who’s coming out on top. As experts in online communication tools including live chat, social media and email, we wanted to add objective data to the debate in our area of expertise.

The report assesses the agents in terms of brand awareness in digital, opening hours, social media, service accessibility and service satisfaction.

Traditional agents maintain that online agents simply cannot compete with them which seems to ring true in terms of brand awareness, but things get more complex from there on out.

What’s clear is that whether traditional or online, no one is digitally immune. It is simply not enough for an agent to rely on low prices, or the promise of a face to face experience if they wish to be contenders in the market long term.

Traditional vs Online Estate Agents - The Chat Shop You can read the full report and our findings here.

Join the debate on Twitter using #TvsO

You May Also Enjoy

Estate Agent Talk

Understanding House Value in the UK: A Simple Guide

Everyone talks approximately assets expenses, from the records headlines shouting about the contemporary marketplace traits for your friends debating whether or no longer now is the proper time to shop for or sell. It might possibly appear to be a jumble of numbers and possibilities, but at the heart of it, knowledge house cost isn’t…
Read More →
Estate Agent Talk

What does latent defects insurance cover?

When a building is insured during the construction phase, coverage doesn’t necessarily end once the final brick has been laid. Failures and problems with design and workmanship can go unnoticed for several months or even years, leading to larger issues while someone occupies the building. Fixing such large structural defects can be extremely costly, so…
Read More →
Breaking News

Breaking Property News – 24/04/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Smart Spaces delivers the world’s first implementation of HID’s mobile credentials in Google Wallet at Workspace Mobile access control integration makes entry to The Light Bulb building effortless for customers London, April 23, 2024 – Smart Spaces announces today that it has partnered with trusted identity provider,…
Read More →
Love or Hate Rightmove
Breaking News

An average rate of 6% for the first time since November – Rightmove’s weekly mortgage tracker

Headlines The average 5-year fixed mortgage rate is now 4.89%, up from 4.45% a year ago The average 2-year fixed mortgage rate is now 5.29%, up from 4.75% a year ago The average 85% LTV 5-year fixed mortgage rate is now 4.82%, up from 4.42% a year ago The average 60% LTV 5-year fixed mortgage rate is now 4.36%, up from 4.15% a year ago The average monthly mortgage payment on…
Read More →
Property for sale
Estate Agent Talk

Understanding Property Valuation: A Simple Guide

Ever asked your self, “How a amazing deal is my house simply simply well worth?” Whether you’re thinking of promoting, thinking of searching for, or just simple curious, identifying a property’s rate can experience like navigating a maze without a map. Yet, do not agonize. This sincere guide will stroll you via the necessities of…
Read More →
Love or Hate Rightmove
Breaking News

Aberdeen is cheapest city to be a first-time buyer

New analysis reveals that Aberdeen is the cheapest city to be a first-time buyer with an average asking price of £102,602: The average monthly mortgage payment for a first-time buyer in Aberdeen is £406 per month, assuming the buyer has a 20% deposit, and a mortgage term of 35 years Data from UK Finance shows…
Read More →