Unlucky number 13 still costing homeowners £20k on their property but the tide could be turning

With Halloween fast approaching, superstitions will be at an all-time high and one such superstition is the feelings surrounding the number 13.

With 13 supposedly an unlucky number, having a property tarnished with it has long been a reason for lower asking prices and has even seen some big housebuilders remove it completely from their new build developments.

But how unlucky is it for homeowners and is the tide starting to turn? New homes specialists Stone Real Estate have sifted through the Land Registry records to find out.

Since 2016, transactions involving the number 13 have accounted for just 0.8% of new build sales and just 1.1% of existing property sales.

Despite this low volume of transactions, the impact on price is notable, with existing number 13 properties selling for an average of -£22,006 less than other properties sold during the same time period, a reduction of -8%.

While new build homes have done a better job of overcoming the stigma, the average sold price since 2016 for number 13 new builds is still -2% lower than new build homes with other numbers.

This is also the case when looking at the last 12 months, with existing stock numbered 13 also selling for -8% (-£22,468) less, although the tide does seem to be turning in the new build sector, with a decline of just -0.4% for number 13 new builds compared to those with other numbers.

When looking at 2019 alone, new build homes with the number 13 have actually sold for 0.2% more on average than those with different numbers, although it’s yet more bad news for those with an existing build so far this year, with number 13 properties again selling for -8% less – wiping £21,908 off their property’s value.

Founder and CEO of Stone Real Estate, Michael Stone, commented:

“In this day and age, it’s quite remarkable how ancient superstitions can still have such a detrimental impact on the price a property will sell for. For many, the aspiration to own their home will no doubt rise above any such feelings around the number 13 and the figures show that as a first-time buyer, it’s probably the ideal number due to the lower cost of getting on the ladder.

However, there are signs that this tide is starting to turn within the new build sector at least, and so far this year, the number 13 seems to be in vogue with slightly higher sold prices. Could this be the next property trend that sees new build buyers go against the grain?”

Average sold prices for properties with and without the number 13
Year
General New build Sold Prices
New build Number 13 Sold Prices
Difference (£)
Difference (%)
Last 12 Months*
£333,438
£332,004
-£1,434
-0.4%
2019**
£333,755
£334,272
£517
0.2%
2018
£343,730
£334,227
-£9,503
-3%
2017
£339,140
£327,505
-£11,635
-3%
2016
£322,812
£321,333
-£1,479
-0.5%
Average (2016-Now)***
£334,575
£329,868
-£4,707
-1%
Year
General Existing Sold Prices
Existing Number 13 Sold Prices
Difference (£)
Difference (%)
Last 12 Months*
£285,129
£262,661
-£22,468
-8%
2019**
£283,738
£261,830
-£21,908
-8%
2018
£287,171
£260,372
-£26,799
-9%
2017
£283,579
£265,137
-£18,442
-7%
2016
£274,456
£253,580
-£20,876
-8%
Average (2016-Now)***
£282,815
£260,716
-£22,099
-8%
*The last 12 months looks at the difference in sold prices between September 2018 and August 2019 (the latest data available)
**2019 data runs from January to August 2019 (the latest data available)
***The average given is for price data from January 2016 until August 2019 (the latest data available)
Data source: the Land Registry Price Paid Data set

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Estate Agent Talk

Buy-to-Let Explained: How It Works and Is It Worth It?

Buy-to-let is one of the most popular property investment strategies in the UK, attracting investors who want to generate regular rental income while benefiting from long-term property value growth. Whether you are a first-time landlord or someone considering adding property to an existing investment portfolio, understanding how buy-to-let works is essential. If you are exploring opportunities with Whitegates…
Read More
Letting Agent Talk

The Hidden Cost of Deposit Disputes for Letting Agents

Nobody gets into lettings because they love arguing over oven grease. Yet for a growing number of letting agents across London and beyond, deposit disputes at the end of a tenancy have become one of the most quietly destructive parts of the job — eating into time, draining morale, and slowly eroding the trust that…
Read More
Breaking News

Britain’s strongest housing markets revealed

The latest research from Benham and Reeves reveals the best-performing housing markets across Great Britain when it comes to the average rate of house price growth seen over the course of 2025, with the northern regions and Scotland outperforming most of the rest of the country with annual price growth of up to 11%. Last…
Read More
Rightmove logo
Breaking News

Over £900 million economic opportunity lost to property fall throughs

Analysis from the UK’s largest property platform Rightmove reveals there is an economic opportunity of over £900 million in England if the number of property transactions falling through can be reduced The calculations show that nearly £392m in potential estate agency revenue and £515m in potential government stamp duty receipts were lost last year to…
Read More
Breaking News

Landlords chasing rental arrears of £470m

The latest research from Propoly – the platform that automates compliance, reduces risk and protects landlords – has revealed that landlords in England deal with more than £470 million worth of rent arrears in a year, with the largest number of tenants in arrears found in London and the North East. Propoly has analysed the…
Read More
Estate Agent Talk

Building Buyer Trust Through Architectural Visualization in Real Estate Marketing

In real estate marketing, trust is not a soft value. It is a transaction driver. Buyers commit to years of financial exposure based on how credible a project feels long before it is built. That credibility is no longer shaped by brochures alone. Today, developers often work with a rendering agency to construct a visual…
Read More