Unlucky number 13 still costing homeowners £20k on their property but the tide could be turning

With Halloween fast approaching, superstitions will be at an all-time high and one such superstition is the feelings surrounding the number 13.

With 13 supposedly an unlucky number, having a property tarnished with it has long been a reason for lower asking prices and has even seen some big housebuilders remove it completely from their new build developments.

But how unlucky is it for homeowners and is the tide starting to turn? New homes specialists Stone Real Estate have sifted through the Land Registry records to find out.

Since 2016, transactions involving the number 13 have accounted for just 0.8% of new build sales and just 1.1% of existing property sales.

Despite this low volume of transactions, the impact on price is notable, with existing number 13 properties selling for an average of -£22,006 less than other properties sold during the same time period, a reduction of -8%.

While new build homes have done a better job of overcoming the stigma, the average sold price since 2016 for number 13 new builds is still -2% lower than new build homes with other numbers.

This is also the case when looking at the last 12 months, with existing stock numbered 13 also selling for -8% (-£22,468) less, although the tide does seem to be turning in the new build sector, with a decline of just -0.4% for number 13 new builds compared to those with other numbers.

When looking at 2019 alone, new build homes with the number 13 have actually sold for 0.2% more on average than those with different numbers, although it’s yet more bad news for those with an existing build so far this year, with number 13 properties again selling for -8% less – wiping £21,908 off their property’s value.

Founder and CEO of Stone Real Estate, Michael Stone, commented:

“In this day and age, it’s quite remarkable how ancient superstitions can still have such a detrimental impact on the price a property will sell for. For many, the aspiration to own their home will no doubt rise above any such feelings around the number 13 and the figures show that as a first-time buyer, it’s probably the ideal number due to the lower cost of getting on the ladder.

However, there are signs that this tide is starting to turn within the new build sector at least, and so far this year, the number 13 seems to be in vogue with slightly higher sold prices. Could this be the next property trend that sees new build buyers go against the grain?”

Average sold prices for properties with and without the number 13
Year
General New build Sold Prices
New build Number 13 Sold Prices
Difference (£)
Difference (%)
Last 12 Months*
£333,438
£332,004
-£1,434
-0.4%
2019**
£333,755
£334,272
£517
0.2%
2018
£343,730
£334,227
-£9,503
-3%
2017
£339,140
£327,505
-£11,635
-3%
2016
£322,812
£321,333
-£1,479
-0.5%
Average (2016-Now)***
£334,575
£329,868
-£4,707
-1%
Year
General Existing Sold Prices
Existing Number 13 Sold Prices
Difference (£)
Difference (%)
Last 12 Months*
£285,129
£262,661
-£22,468
-8%
2019**
£283,738
£261,830
-£21,908
-8%
2018
£287,171
£260,372
-£26,799
-9%
2017
£283,579
£265,137
-£18,442
-7%
2016
£274,456
£253,580
-£20,876
-8%
Average (2016-Now)***
£282,815
£260,716
-£22,099
-8%
*The last 12 months looks at the difference in sold prices between September 2018 and August 2019 (the latest data available)
**2019 data runs from January to August 2019 (the latest data available)
***The average given is for price data from January 2016 until August 2019 (the latest data available)
Data source: the Land Registry Price Paid Data set

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

can you drink tap water
Letting Agent Talk

What tenants really want from a HMO in 2026

By Allison Thompson, Chief Lettings Officer, Leaders part of LRG   Houses in Multiple Occupation (HMOs), also referred to as multi-lets or room rentals, have come a long way in the past couple of decades. Once thought of as very much at the bottom of the accommodation pile, with a reputation for being sub-standard, many…
Read More
Estate Agent Talk

Rethinking Property Transactions Starts with Communication

By Cara Stanbridge, Head of Relationship Management at Nova Legal   Across the UK property market, transactions are in turmoil. Ongoing economic pressures are impacting house prices, mortgage deals, and overall demand, reflecting the uncertainty nationwide. In fact, a recent study found that for those who are taking the plunge to buy or sell this year,…
Read More
Breaking News

B2L mortgage costs climb 64% in a decade

The latest research from London lettings and estate agent, Benham and Reeves, has revealed that the average monthly cost of a buy-to-let mortgage has climbed by as much as 64% over the last decade, as landlords continue to face mounting financial pressure alongside sweeping reforms introduced via the Renters’ Rights Act.   Benham and Reeves…
Read More
Breaking News

Breaking Property News 13/5/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Renters’ Rights Act: What Estate Agents Need to Understand About the Tenant Impact   Author Andrew Stanton Editor EAN   The Renters’ Rights Act represents the biggest structural shift to the private rented sector in decades, and while much of the conversation has focused…
Read More
Breaking News

First-time buyers bear the brunt of mortgage mayhem

Moneyfacts UK Mortgage Trends Treasury Report data reveals that despite mortgage turmoil easing in April, first-time buyers remain under pressure from reduced choice and stretched affordability. Mortgage product choice has contracted by around 10% since the start of March, with higher loan-to-value deals (10% or less deposit or equity) falling by 14%, a blow to…
Read More
Breaking News

Breaking Property News 12/5/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Commercial real estate is entering a new era powered by artificial intelligence CRE is now powered by artificial intelligence, automation, smart data, and digital-first workflows. For decades, the industry relied heavily on spreadsheets, disconnected systems, and manual administration. Today, technology is becoming central to…
Read More