Unlucky number 13 still costing homeowners £20k on their property but the tide could be turning

With Halloween fast approaching, superstitions will be at an all-time high and one such superstition is the feelings surrounding the number 13.

With 13 supposedly an unlucky number, having a property tarnished with it has long been a reason for lower asking prices and has even seen some big housebuilders remove it completely from their new build developments.

But how unlucky is it for homeowners and is the tide starting to turn? New homes specialists Stone Real Estate have sifted through the Land Registry records to find out.

Since 2016, transactions involving the number 13 have accounted for just 0.8% of new build sales and just 1.1% of existing property sales.

Despite this low volume of transactions, the impact on price is notable, with existing number 13 properties selling for an average of -£22,006 less than other properties sold during the same time period, a reduction of -8%.

While new build homes have done a better job of overcoming the stigma, the average sold price since 2016 for number 13 new builds is still -2% lower than new build homes with other numbers.

This is also the case when looking at the last 12 months, with existing stock numbered 13 also selling for -8% (-£22,468) less, although the tide does seem to be turning in the new build sector, with a decline of just -0.4% for number 13 new builds compared to those with other numbers.

When looking at 2019 alone, new build homes with the number 13 have actually sold for 0.2% more on average than those with different numbers, although it’s yet more bad news for those with an existing build so far this year, with number 13 properties again selling for -8% less – wiping £21,908 off their property’s value.

Founder and CEO of Stone Real Estate, Michael Stone, commented:

“In this day and age, it’s quite remarkable how ancient superstitions can still have such a detrimental impact on the price a property will sell for. For many, the aspiration to own their home will no doubt rise above any such feelings around the number 13 and the figures show that as a first-time buyer, it’s probably the ideal number due to the lower cost of getting on the ladder.

However, there are signs that this tide is starting to turn within the new build sector at least, and so far this year, the number 13 seems to be in vogue with slightly higher sold prices. Could this be the next property trend that sees new build buyers go against the grain?”

Average sold prices for properties with and without the number 13
Year
General New build Sold Prices
New build Number 13 Sold Prices
Difference (£)
Difference (%)
Last 12 Months*
£333,438
£332,004
-£1,434
-0.4%
2019**
£333,755
£334,272
£517
0.2%
2018
£343,730
£334,227
-£9,503
-3%
2017
£339,140
£327,505
-£11,635
-3%
2016
£322,812
£321,333
-£1,479
-0.5%
Average (2016-Now)***
£334,575
£329,868
-£4,707
-1%
Year
General Existing Sold Prices
Existing Number 13 Sold Prices
Difference (£)
Difference (%)
Last 12 Months*
£285,129
£262,661
-£22,468
-8%
2019**
£283,738
£261,830
-£21,908
-8%
2018
£287,171
£260,372
-£26,799
-9%
2017
£283,579
£265,137
-£18,442
-7%
2016
£274,456
£253,580
-£20,876
-8%
Average (2016-Now)***
£282,815
£260,716
-£22,099
-8%
*The last 12 months looks at the difference in sold prices between September 2018 and August 2019 (the latest data available)
**2019 data runs from January to August 2019 (the latest data available)
***The average given is for price data from January 2016 until August 2019 (the latest data available)
Data source: the Land Registry Price Paid Data set

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

Breaking Property News 13/2/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   96% of proptechs fail to get to series A funding – here is why Thought Leadership by Andrew Stanton, CEO Proptech-PR The proptech sector has never been short of ideas. From AI-driven valuations and digital conveyancing to smart buildings and tokenised real estate, innovation in property…
Read More
Breaking News

Landlords unprepared for the Renters’ Rights Act

Three quarters have made no preparations for the end of Section 21, despite major reforms taking effect from May 2026 New research from Inventory Base has revealed widespread lack of preparedness among UK landlords ahead of the first phase of reforms under the Renters’ Rights Act (RRA), due to come into force on 1 May…
Read More
Breaking News

Why capital is staying in London despite a cooling housing market

By Joe Freedman, Head of Origination at ASK Partners London isn’t suffering from a lack of housing demand. It’s suffering from a failure to deliver. New data from Molior underlines the scale of that failure. Just 5,547 private homes broke ground across the capital last year, an 84% drop from a decade ago. Against an…
Read More
Breaking News

The hidden risk of overvaluing your home when moving in today’s market

With many homeowners turning ambitious conversations into tangible moving plans, the start of the year traditionally marks a surge in activity, particularly for families planning for the future. While the property market remains fundamentally healthy, experts at Beresfords say overvaluing property is one issue that continues to undermine the progress of those looking to sell.…
Read More
Rightmove logo
Breaking News

Rightmove launches next phase of AI-powered property search

Rightmove, the UK’s largest property platform, has launched a beta version of AI-powered conversational property search, as it continues to enhance its property search experience. In close collaboration with Google Cloud and built with Google’s Gemini models, conversational search is available via the property search bar on Rightmove’s website homepage. The latest move further expands…
Read More
Breaking News

Should you break things off with your mortgage lender this Valentine’s Day?

As Valentine’s Day approaches, the latest research from award-winning mortgage adviser, Alexander Hall, has revealed that more than half of homeowners approaching the end of a fixed-rate mortgage are currently undecided on their relationship with their lender, despite notable improvements across the mortgage market over the last 12 months. The consumer insight, commissioned by Alexander…
Read More