Unlucky number 13 still costing homeowners £20k on their property but the tide could be turning

With Halloween fast approaching, superstitions will be at an all-time high and one such superstition is the feelings surrounding the number 13.

With 13 supposedly an unlucky number, having a property tarnished with it has long been a reason for lower asking prices and has even seen some big housebuilders remove it completely from their new build developments.

But how unlucky is it for homeowners and is the tide starting to turn? New homes specialists Stone Real Estate have sifted through the Land Registry records to find out.

Since 2016, transactions involving the number 13 have accounted for just 0.8% of new build sales and just 1.1% of existing property sales.

Despite this low volume of transactions, the impact on price is notable, with existing number 13 properties selling for an average of -£22,006 less than other properties sold during the same time period, a reduction of -8%.

While new build homes have done a better job of overcoming the stigma, the average sold price since 2016 for number 13 new builds is still -2% lower than new build homes with other numbers.

This is also the case when looking at the last 12 months, with existing stock numbered 13 also selling for -8% (-£22,468) less, although the tide does seem to be turning in the new build sector, with a decline of just -0.4% for number 13 new builds compared to those with other numbers.

When looking at 2019 alone, new build homes with the number 13 have actually sold for 0.2% more on average than those with different numbers, although it’s yet more bad news for those with an existing build so far this year, with number 13 properties again selling for -8% less – wiping £21,908 off their property’s value.

Founder and CEO of Stone Real Estate, Michael Stone, commented:

“In this day and age, it’s quite remarkable how ancient superstitions can still have such a detrimental impact on the price a property will sell for. For many, the aspiration to own their home will no doubt rise above any such feelings around the number 13 and the figures show that as a first-time buyer, it’s probably the ideal number due to the lower cost of getting on the ladder.

However, there are signs that this tide is starting to turn within the new build sector at least, and so far this year, the number 13 seems to be in vogue with slightly higher sold prices. Could this be the next property trend that sees new build buyers go against the grain?”

Average sold prices for properties with and without the number 13
Year
General New build Sold Prices
New build Number 13 Sold Prices
Difference (£)
Difference (%)
Last 12 Months*
£333,438
£332,004
-£1,434
-0.4%
2019**
£333,755
£334,272
£517
0.2%
2018
£343,730
£334,227
-£9,503
-3%
2017
£339,140
£327,505
-£11,635
-3%
2016
£322,812
£321,333
-£1,479
-0.5%
Average (2016-Now)***
£334,575
£329,868
-£4,707
-1%
Year
General Existing Sold Prices
Existing Number 13 Sold Prices
Difference (£)
Difference (%)
Last 12 Months*
£285,129
£262,661
-£22,468
-8%
2019**
£283,738
£261,830
-£21,908
-8%
2018
£287,171
£260,372
-£26,799
-9%
2017
£283,579
£265,137
-£18,442
-7%
2016
£274,456
£253,580
-£20,876
-8%
Average (2016-Now)***
£282,815
£260,716
-£22,099
-8%
*The last 12 months looks at the difference in sold prices between September 2018 and August 2019 (the latest data available)
**2019 data runs from January to August 2019 (the latest data available)
***The average given is for price data from January 2016 until August 2019 (the latest data available)
Data source: the Land Registry Price Paid Data set

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

Housing Insight Report: May 2026

While we have seen a slight dip in prospective buyer registrations, stock levels have edged upwards, giving consumers more choice and helping to create a more balanced sales market. Although tenant demand increased throughout May, available stock fell slightly, leaving an average of eight applicants competing for every available property. Residential sales The average number…
Read More
Breaking News

Breaking Property News 28/7/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   The UK rental market just changed hands. The tenant sets the terms now Lettings operators now realise that their ‘new’ tech savvy tenants, expect an instant 24/7 level of service as standard Thought Leadership by Adam Pigott CEO of tlyfe and OpenBrix | Consumer-Centric Property Platform  ‘Tenants weren’t the ones deciding that…
Read More
Breaking News

No-deposit mortgages could cost first-time buyers

No-deposit mortgage could cost London first-time buyers £73,000 more in interest over first five years The latest research by London lettings and estate agent, Benham and Reeves, has revealed that whilst the emergence of no-deposit mortgages provides a welcome route onto the property ladder for buyers struggling to save, the cost of doing so is…
Read More
Breaking News

Beach hut values fall for second consecutive year

The latest research from Yopa has found that beach hut prices have fallen for the second consecutive year across the UK’s most sought-after coastal locations, as the extraordinary growth seen in the years immediately following the pandemic continues to unwind. Yopa analysed the average asking price of beach huts across eight of the UK’s most…
Read More
Breaking News

Burnham’s property and land tax: what would it mean for property owners?

With reports suggesting that property and land taxes could be on the cards under Burnham,  Simon Gerrard, Chairman of Martyn Gerrard Estate Agents, comments on what these proposals could mean for homeowners, particularly those in London who are likely to bear the brunt of any changes, given the capital’s significantly higher property values.   On uncertainty:…
Read More
Property for sale
Breaking News

Homebuyers can save up to 47% by looking next door to the UK’s priciest postcodes

New research reveals how much less buyers could pay in postcodes neighbouring the UK’s most expensive locations Homes in these neighbouring areas are 28% cheaper on average, with the biggest gap reaching 47% in the North East Significant savings also seen in London, Scotland, Wales and Northern Ireland   Homebuyers could save up to 47%…
Read More