Unlucky number 13 still costing homeowners £20k on their property but the tide could be turning

With Halloween fast approaching, superstitions will be at an all-time high and one such superstition is the feelings surrounding the number 13.

With 13 supposedly an unlucky number, having a property tarnished with it has long been a reason for lower asking prices and has even seen some big housebuilders remove it completely from their new build developments.

But how unlucky is it for homeowners and is the tide starting to turn? New homes specialists Stone Real Estate have sifted through the Land Registry records to find out.

Since 2016, transactions involving the number 13 have accounted for just 0.8% of new build sales and just 1.1% of existing property sales.

Despite this low volume of transactions, the impact on price is notable, with existing number 13 properties selling for an average of -£22,006 less than other properties sold during the same time period, a reduction of -8%.

While new build homes have done a better job of overcoming the stigma, the average sold price since 2016 for number 13 new builds is still -2% lower than new build homes with other numbers.

This is also the case when looking at the last 12 months, with existing stock numbered 13 also selling for -8% (-£22,468) less, although the tide does seem to be turning in the new build sector, with a decline of just -0.4% for number 13 new builds compared to those with other numbers.

When looking at 2019 alone, new build homes with the number 13 have actually sold for 0.2% more on average than those with different numbers, although it’s yet more bad news for those with an existing build so far this year, with number 13 properties again selling for -8% less – wiping £21,908 off their property’s value.

Founder and CEO of Stone Real Estate, Michael Stone, commented:

“In this day and age, it’s quite remarkable how ancient superstitions can still have such a detrimental impact on the price a property will sell for. For many, the aspiration to own their home will no doubt rise above any such feelings around the number 13 and the figures show that as a first-time buyer, it’s probably the ideal number due to the lower cost of getting on the ladder.

However, there are signs that this tide is starting to turn within the new build sector at least, and so far this year, the number 13 seems to be in vogue with slightly higher sold prices. Could this be the next property trend that sees new build buyers go against the grain?”

Average sold prices for properties with and without the number 13
Year
General New build Sold Prices
New build Number 13 Sold Prices
Difference (£)
Difference (%)
Last 12 Months*
£333,438
£332,004
-£1,434
-0.4%
2019**
£333,755
£334,272
£517
0.2%
2018
£343,730
£334,227
-£9,503
-3%
2017
£339,140
£327,505
-£11,635
-3%
2016
£322,812
£321,333
-£1,479
-0.5%
Average (2016-Now)***
£334,575
£329,868
-£4,707
-1%
Year
General Existing Sold Prices
Existing Number 13 Sold Prices
Difference (£)
Difference (%)
Last 12 Months*
£285,129
£262,661
-£22,468
-8%
2019**
£283,738
£261,830
-£21,908
-8%
2018
£287,171
£260,372
-£26,799
-9%
2017
£283,579
£265,137
-£18,442
-7%
2016
£274,456
£253,580
-£20,876
-8%
Average (2016-Now)***
£282,815
£260,716
-£22,099
-8%
*The last 12 months looks at the difference in sold prices between September 2018 and August 2019 (the latest data available)
**2019 data runs from January to August 2019 (the latest data available)
***The average given is for price data from January 2016 until August 2019 (the latest data available)
Data source: the Land Registry Price Paid Data set

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Overseas Property

Why 2026 is the Best Year to Invest in Dominican Republic Land

If you’re eyeing Caribbean real estate, 2026 offers an exceptional window to invest in Dominican Republic land. The country has emerged as the fastest-growing Caribbean economy, creating ideal conditions for land investors. Tax incentives, infrastructure projects, and rising international interest are converging at just the right moment. Whether you’re searching for beach land for sale…
Read More
Breaking News

Property expert on how to bag the BEST mortgage deal in today’s market

Finding a good mortgage deal in today’s market demands more than just comparing rates. While the average 2-year and 5-year fixed mortgage rates have gone down this year, they’re still higher than rates pre-pandemic. This means those in their current homes will have to pay more than they once were each month, and new buyers…
Read More
Breaking News

Halloween Named the UK’s Most Popular Moving Day of 2025

Halloween was the most popular day to move house in 2025, breaking the long-standing trend of summer being the busiest time for home moves. We analysed the data and spoke to industry experts to understand why the peak moving day has shifted and why it fell on an international holiday.  Compare My Move reviewed more than 170,000 house moves made in 2025 and…
Read More
for sale sign london
Breaking News

Industry Response to Halifax House Price Index

Industry response to the Halifax House Price Index December 2025 The latest index shows that: – On a monthly basis, house prices fell by 0.6% between November and December of last year. Annually, house prices were up 0.3% versus this time last year, although this annual rate of growth had slowed from 0.7% the previous…
Read More
Breaking News

Halifax House Price Index December 2025

House prices in December 2025 were 0.3% higher compared to the same month a year earlier. UK house prices dipped in December • House prices dipped by -0.6% in December, following a -0.1% fall in November • Average property price is now £297,755, the lowest since June • Annual growth slowed to +0.3%, down from…
Read More
Breaking News

Homebuyer demand returns following Autumn Budget

New research from Property DriveBuy reveals that Bristol, Tyne & Wear, and South Yorkshire emerged as the UK’s most in-demand areas of the housing market following the Autumn Budget, with as many as 61% of homes listed for sale successfully securing a buyer in Q4 2025. Property Drivebuy analysed residential listings data across the nation…
Read More