Why you should be using Instagram in 2017 for your Business:
Just another social media platform I hear you say, maybe you chuck back at me that it contains just fluffy images or it’s just the youngsters using it, but trust me on this one, Instagram is a great opportunity for you to increase your brand awareness with not that much effort.
Instagram is mainly for sharing images, though this social media channel is mainly designed to be used my mobiles so it is already perfectly placed to see the next few years boom in internet accessing via mobile devices. There is also no real theme to Instagram nor would I say age group and for the UK market it has quite a strong following so Property can easily fit in with things. Let us not forget that our property industry is not just dull and boring, as many outsiders would see it, we see each and everyday beautiful property and locations which can easily be held up to compete against stunning images of beaches, foods, people, animals and more which Instagram generally has uploaded to it.
Another key point is video and that Instagram is now allowing you to not only add beautiful images, but also videos be it pre-recorded content or you can film live (easy to use tap to record and tap to pause videoing method). You can also film live content (which is great for viewings of property / gardens).
Instagram realises that businesses like to use it for marketing so you can now register your account as a business which enables you to see analytics so to see what is working for you and what isn’t.
Knowing the Instagram is owned by Facebook should also make you think that it has enough man power behind it to advance it’s offerings to users and enable users to target more easily audiences they are after.
Many estate agents are already using Instagram and I must say they are sharing very good and interesting content – I do see that those in the USA, especially dealing with high valued residential property, are particularly using it to showcase fine home interiors and exteriors.
It is free to set up your account, easy to add the app to your mobile and straight away you could be sharing photos with the world. Most of us carry our mobile phones around with us everywhere, you will no doubt hold you hand up and say even in the bathroom it comes with you, so next time you are at work and visiting a quality property and region take same snaps and share they with others whose interest will be focused on your local region. It does not always have to be property for sale of course, many others areas can be explored such as local architecture, wildlife, public gardens, classic cars and many more subjects you can cover. We all know the power of photos in Estate Agency so do think about using Instagram alongside your Facebook and Twitter accounts for 2017.
Estate Agent Networking is on Instagram already: Follow us today
A Pro Tip for Property Professionals
If you are a property professional looking to get images from the internet, you can try using Instagram for this purpose. The use of the platform can help you get pictures that you can download and use for marketing. So, you can try using an IG DP viewer that helps you download the images you need.
Such tools can help your marketing have the right value people look to get from your marketing. So, try such tools to improve your marketing and get more sales.
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