Ways Estate Agents Can Build Online Visibility
Such a huge amount of an organisation’s success today comes down to two words; online visibility. Without a strong internet presence, many firms, charities, healthcare entities, and real estate organisations can all slip into obscurity.
The housing market is constantly being reshaped and retooled in various ways. Every change affects your approach to online visibility. You’ll need to be prepared to adapt to the times to be as relevant as possible.
There’s no room for concessions or half-hearted attempts here. There are many voices online, and to shout the loudest, you need to have strategies that are always as big and bold as possible.
Fortunately, there are a few ways estate agents build their levels of online visibility. We’ve listed them below.
Find Partners
We’re a networking site, so we’d be remiss if we didn’t mention all the online visibility-related benefits of a strong collaborative effort. Let’s dive in!
The entities you should try to work with in this manner include interior designers, home inspectors, and mortgage brokers. These are wildly different specialist areas, but there are crossover elements at key junctures. You could publish well-informed blog posts on one another’s sites, but there are plenty of other ways to work together as a team to improve one another’s online visibility.
For example, you could co-host online webinars together. Make it concise and interactive, incorporate key data of real-life examples of your subject matter, and provide actionable remarks by the end. Ensure you promote the online webinar together via social media channels and other online communities to draw in optimum interest levels. Topics to cover could be highly specialist or surface-level, such as commentary on mortgage rates and other common questions.
You could also work with experts on SEO for estate agents to ensure your site ranks higher on search engines. Book a meeting with a reputable agency to discuss what needs to be achieved. Look at their Google reviews and the organisations they trusted to ensure you can feel similarly. They should provide services in everything from keyword research to outreach, so the more help they offer as part of a support package, the better!
Register Your Agency Elsewhere
People are spoilt for choice when they’re trying to find essential services to use. They’ll often try to narrow their options by searching online directories, which are cyberspaces where the most credible organisations are often listed.
Try to secure a space for your agency on these online directories. Approach local and larger platforms in this regard. Having a presence on Yelp and Google My Business can be beneficial, but if your estate agency needs to have local appeal, leaning into that status with smaller-scale directories can help as well.
Of course, just having an online business profile isn’t enough. It needs to be well-made and credible. Featuring positive and authenticated reviews is essential, but so too is providing things like high-quality images of your real estate offerings and ensuring your profile is composed of accurate information. Any efforts to mislead or exaggerate your capabilities are not just immoral but also illegal.
Offer Virtual Tours
We all know virtual housing tours took off during the pandemic to adapt to social distancing measures. However, similar attitudes have been aimed at virtual housing tours, much like how businesses saw benefits to working from home permanently.
We’ve mentioned the importance of using high-quality images already, but the same practice should also be applied to virtual housing. The feed needs to be crystal clear, so ensure that you’re investing in the best equipment possible so that all of your properties make an impression online.
The main benefit of virtual housing tours is the convenience, but it also comes with many other advantages: repeat website visits. There’s an interactive element to these proceedings as more depth than simply clicking through a gallery of images. Homes can be viewed as being from every angle and explored as if the prospective buyer was standing there.
Some people may even embark on virtual housing tours just for fun when they’re not looking to buy. After all, it’s uncommon to be nosy at the housing market and think, ‘One day, this might be something I want’. Conversions are great, but your effort to boost online visibility for your agency needs to take other types of engagement into account too.
Create and Facilitate Dialogue
Real estate should never be passively engaged with. There’s always more to discuss, whether it’s the latest news or consumer queries.
Your agency should be a voice of calm and reason in the discourse. We mentioned blogging as a great way to establish credibility earlier, but you can also:
• Participate in digital discussion boards.
• Make profiles on online forums and engage your target audience there.
• Join credible social media groups.
• Answer consumer queries directly via social media.
Some real estate agencies make the mistake of being overly formal with an air of exclusivity. It’s not a good marketing strategy. Many more people will likely engage if your agency is happy to chat, boosting your online visibility.
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