What is a Hybrid Estate Agency?

for sale sign london

The traditional model is a type of business hasn’t had any real change for some time. It revolves around a physical place, a shop or office something along those lines. While there has been exponential growth in the world of technology, there are plenty of businesses that have survived. This could be due to the reputation they maintain through things like quality, face-to-face customer service and the creation of a rapport between the business and their clients or customers. However, the public has decided that they are fed up with the services they provide. Here’s why; most estate agents and property management agencies will charge you an excessive fee that will leave you forking out for a second mortgage even before you’ve found the house of your dreams. This fee covers the service they’re providing… What service? Not returning calls, showing properties that do not fit your requirements; undervaluing your home; an impersonal service; inflexible working hours; and not being conveniently contactable in your hour of need.

Online estate agents and property management services grew their popularity through a DIY status. Meaning you are able to list your home for a flat rate which lets you cut out the ‘middleman’. You can cut down on those agent fees that can sometimes manage to reach thousands of pounds and save yourself a bit of money for future renovations. These online solutions also mean that you can utilise a 24-hour service with agents that work around the clock. While this may not matter to you, Britain’s largest online firm; Purplebricks say that 70% of their business is conducted during non-traditional hours. This gives their customers the ability to book viewings and make offers after work, on the sofa at home if they wanted to.

The Hybrid Estate Agent model offers a real representation of how you can devote an equal amount of resources to both selling and marketing your home or properties. This means that you’re able to utilise the assets of a traditional service while extending the convenience of a flexible, online firm that will maintain a flexible persona. Ogilvy & Sneyd are an up and coming Hybrid Estate Agents that unite the online approach with the traditional model by taking the best of both worlds and merging them together. They are able to offer a property management service that gives you full control while they do all the work; taking the stress out of renting your property. You keep track of the goings on with a login, giving you the opportunity to watch over your properties without doing the legwork. What’s more; Ogilvy & Sneyd have branches across the Midlands that feature houses, flats and properties both for rent and to sell. Which means you can talk to a friendly face when looking to move into your new home.

The trend of moving to a Hybrid model looks to be a way in which estate agents and property management firms are staying competitive. An attractive aspect of the Hybrid model is the flat-fee for listing a property. This looks to have been ‘borrowed’ from the online architecture to increase their customer base and grow their business. Customers aren’t complaining; they get the best services for the best price with the convenience of an online service.

Shared by: Charlie Worrall – charlie@imaginaire.co.uk

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

Housing market’s summer surge dampened by soaring stamp duty costs

Housing market activity has surged, with buyer demand up 11 per cent and agreed sales up eight per cent year-on-year, defying typical summer slowdown National house price inflation has slowed to 1.3 per cent, driven by a 12 per cent increase in homes for sale and higher stamp duty costs for many buyers Higher stamp…
Read More
Rightmove logo
Breaking News

Rents reach another new record as tenants pay £400 more than five years ago

The average advertised rent of homes outside of London has risen to another new record this quarter of £1,365 per calendar month (pcm), but the yearly pace of rent growth continues to slow: London rents also reach a 15th consecutive new record of £2,712 pcm this quarter Five years on from the pandemic, new tenants…
Read More
Breaking News

Six UK vineyards where homebuyers avoid the 84% premium

Six affordable UK vineyards where homebuyers avoid the 84% house price premium and toast a better deal The latest research from Yopa has revealed that living close to one of the UK’s top vineyards will set homebuyers back an average of £494,739, 84% more than the current UK average house price. However, there remain a…
Read More
Breaking News

Red tape slashed to revamp high streets with new cafes and bars

Communities and town centres across the UK are set to benefit from a wave of new cafes, bars, music venues and outdoor dining options, as the Government slashes red tape to breathe new life into the high street. Government to overhaul planning and licensing rules to make it quicker and easier for new cafes, bars…
Read More
Breaking News

London’s prime parks command 86% property premium

The latest research from Jefferies London has found that buyers hoping to live within arm’s reach of one of the capital’s royal parks will need to stump up a serious property price premium, with the average price of property around these green spaces coming in 86% higher than the average London house price. Jefferies London…
Read More
Planning disputes on new build land
Breaking News

Padel Boom Sparks 113% Surge in Planning Applications

17,000 UK Sites Ripe for Development New insight from Searchland reveals that planning applications for padel courts surged by more than 113% in 2024, with the upward trend expected to continue throughout 2025. The explosive growth of the sport in the UK has unlocked a wealth of potential for developers and investors, with Searchland estimating…
Read More