What makes the perfect Estate Agent?

So, let us see what Wikipedia has to say re what an Estate Agents is: “An estate agent is a person or business that arranges the selling, renting or management of properties, and other buildings, in the United Kingdom and Ireland.”

We also can now say that an estate agent could be both a traditional agency on our high street or can indeed be an online or hybrid version.

So what makes a for a good estate agent? I did some research across Google and visited varied website and blog posts and picked out some of the most obvious and most interesting explanations (I have highlighted my favourite and what I feel are the most important):

  • Understands the local area, it’s key benefits, community, locations, property types, valuations and more.
  • Has vast experience in selling property and most importantly, dealing with the property type you are looking to sell / buy.
  • Has the property / clients suited to your requirements.
  • Has a strong high street presence.
  • Has a strong online presence.
  • Listens to your needs over their own.
  • Communicates with you frequently during the whole selling / buying experience and that includes updating you even when there is nothing new to save you worrying or having to ask for updates yourself.
  • Confirms and shows up on time for all visits and if cancellations occur, let’s either party know in good time.
  • Qualifies new applications correctly to save time wasting situations.
  • Uses all forms of latest technology to market a property including the likes of floor plans, audio tours, drone photography etc.
  • Takes the best photos of your property and makes sure they take them in the best light, ie blue skies, or have software that enhances photos.
  • Is honest (ie gives honest feedback on viewings).
  • Has good opening hours, ie evenings and weekends.
  • Uses the major property portals, ie Rightmove and Zoopla (OnTheMarket depending politics etc).
  • Advertises strongly in local newspapers.
  • Professional appearance of staff members especially during viewings.
  • Has good connections with local legal and interior design companies to help facilitate sale.
  • Knows the true valuation of your property to get you the best price in the best time.
  • Greets you by name when you walk in to their office.
  • Charges a fair commission rate / flat fee.

Can you think of any more? I am sure there are, all down to our personal requirements…

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Solutions to fix construction skills

The Centre for Social Justice (CSJ) has released a report titled, ‘Skills to Build: Fixing Britain’s construction workforce crisis.’ After speaking to several organizations and having roundtables to garner a wide understanding of the sectors’ perspectives and needs, they have proposed twenty six recommendations that will fix the issues underpinning the skills crisis. Richard Beresford,…
Read More
Breaking News

Budget Commentary – Mansion Tax, Business Rates & Planning Reform

Andrew Teacher, Co-founder at LauderTeacher, one of the UK’s leading advisors on real estate communications, investor relations and a former spokesman for the BPF, comments on the potential Budget. Mansion tax “Nobody likes paying tax, but the reality is a council tax revaluation is long overdue. Rather than distorting the market, which is what a…
Read More
Rightmove logo
Breaking News

Budget 2025 market data & home-mover and agent insight

Speculation about property tax changes is fuelling uncertainty across much of the market Rightmove research found that home-movers would favour staggered stamp duty payments, while a poll of estate agents also suggested that staggered payments would be a preferable change to shifting payment to the seller Rightmove data on rumoured property tax changes Mansion Tax…
Read More
Breaking News

Breaking Property News 24/11/25

Daily bite-sized proptech and property news in partnership with Proptech-X. Symple resolves four core issues in the new Renter’s Rights Act Automating compliance in the new PRS landscape   The Renters’ Rights Act has raised the bar for private landlords in England in terms of property condition, hazard resolution, evidence of compliance and regulatory registration. Symple…
Read More
Breaking News

What does Rachel Reeves have in store for the UK property market?

With the Autumn Budget now just days away, speculation is mounting that the Chancellor, Rachel Reeves, will use property taxation as a central tool to address the widely reported fiscal shortfall of between £20bn and £40bn. As a result, the housing market has entered a period of caution, with asking prices falling 1.8 percent in…
Read More
Letting Agent Talk

Why Property Guarantors Need Legal Advice Before Signing

When it comes to property deals, it’s natural to look for additional support, especially when you’re not fully confident about meeting the terms of the agreement. This is where a guarantor comes into play, as they step in to give the property owner some assurance. The idea of helping someone you trust can feel quite…
Read More