Why estate agents need a Google Plus account for SEO

What’s the homepage set to on your browser? BBC News or Sport? EstateAgentNetworking.com!? 🙂 It probably comes as no surprise that for the vast majority of us, it’s good old Google.

It’s well-known in the industry these days Google uses Social Media as part of it’s magical and mysterious ranking algorithm to work out who is most ‘relevant’ to the masses. After all, it makes sense that the more popular and “talked about” something is, the more ‘of relevance’ it is likely to be and should therefore be higher up the rankings.

Most of us have Facebook and Twitter by a general-rule-of-thumb, but often overlook Google’s somewhat failed attempt at taking on the social media scene – and because of this, quite rightly so… but are we missing something here?

Whilst it’s not the most popular option, and most certainly shouldn’t be the only social media tool we use, Google+ is heavily integrated within Google’s ranking algorithm. It can draw the most information straight from it’s own pool of analytics, and it would make sense if they were to trust and rate these results higher than that of Twitter and Facebook – which makes it vital that we exploit this opportunity.

Remember, Google+ isn’t just Google+… it’s all tied in with your Google Account, which means YouTube, Blogger, Google Maps and Reviews (basically any Google Products) and when you’re logged in – even your Google searches themselves!! Ever noticed how it customises your search based on your location? Over time it will do that based on your history and interests.

If you already use G+ and have a few friends and companies in your various circles, if you “+1” a website this actually directly affects your peers search results and eventually everyone elses too.

The bottom line? Get yourself on Google+, build up a fair following, fill out your profile in full and at the least – continue to keep it in the back of your mind. It’s a quiet giant, but your time invested will be returned in full.

You May Also Enjoy

Breaking News

Popping the Asking Price Bubble

Where in the Uk Can Buyers Snap Up Property Bargains and Where Properties Go for a Premium Above Asking Price   New research from fast selling property company, Upstix has uncovered the UK’s most surprising postcodes for snapping up a property at bargain prices this year, highlighting a widening gap between sellers’ expectations and the…
Read More
Rightmove logo
Breaking News

Highest demand to lease office space since pre-pandemic

The latest insights from the UK’s number one commercial property website Rightmove, reveals that the number of unique enquiries to lease office space is at its highest point since pre-pandemic, as businesses look for spaces that meet modern requirements. Demand to lease office space is 19% higher than the same period a year ago and…
Read More
Planning disputes on new build land
Estate Agent Talk

Planning consultations for major infrastructure to be streamlined

Robert Bruce, a planning and infrastructure partner at law firm Freeths LLP, said he: “Welcomed the change as a significant step to speeding up the DCO process and the focus on the quality and effectiveness of the consultation, rather than box ticking and a risk averse approach to pre-application consultation due to the current legal…
Read More
Breaking News

‘The property ladder pulls further away’ warns Open Property Group

For many first-time buyers across England, the dream of homeownership continues to slip further out of reach. Despite rising wages, soaring house prices are making it harder than ever to get on the property ladder. A leading UK professional house buying company ‘Open Property Group’ based in Buckinghamshire UK, has raised concerns over the ongoing…
Read More
Estate Agent Talk

How Long It Takes to Buy a House in the UK: 5 Common Delays That Can Slow Down Your Home Purchase

Wondering how long it takes to buy a house in the UK? The average timeline ranges from 8 to 22 weeks, but even that can stretch significantly due to unexpected delays, especially if you’re a first-time buyer or caught in a chain. That’s why working with experienced professionals like Belvoir — one of the UK’s…
Read More
Love or Hate Rightmove
Breaking News

Rightmove to host Renters’ Rights Bill webinar with Guild of Lettings

Rightmove is hosting a live and interactive webinar session with the Guild of Lettings to help agents get Renters’ Rights Ready. The webinar will take place from 10:00am – 11:00am on Wednesday 23rd April. Susie Crolla, Managing Director for the Guild of Lettings, will be joining Rightmove to help agents with questions they may have about…
Read More