Why online agencies have been told they will not be approved by ELAA-UK

July 18, 2019
yopa sales 2017

Following the recent decision by The Estate and Letting Agents Association UK not to approve online only agencies a number of them are asking for an explanation as to why they are not approving their applications.

As a result The Estate and Letting Agents Association UK (ELAA-UK) has released a statement explaining why they have made this decision:

‘As many of you will be aware, The Estate & Letting Agents Association UK has recently made the decision not to approve applications from online only agencies as our own research has led us to the opinion that online only agencies cannot provide the level of customer support, customer service or customer satisfaction that we, or the public, would expect from an ELAA-UK approved agent.

In addition to the overall customer service it is also our opinion that an online only agent may also lack in the knowledge of the local market which is an extremely important part of an estate or letting agents job and is crucial in the valuation, marketing and negotiating process.

We have also been made aware of what could be considered deceptive pricing by some online agents meaning clients could end up paying much more than they initially thought due to additional charges not clearly explained when being instructed. Our research has also shown that, on average, a property sold via an online only agent achieves around 5% less than similar properties sold by local estate agents meaning that home sellers could be losing out on tens of thousands of pounds.

There were a number of other factors that ELAA-UK also took into consideration when making this decision and you can see all the information and our analysis on the ELAA-UK website at www.ELAA-UK.org ’

ELAA-UK that created the hashtag #AppreciateEstateAgents has been proactively promoting the benefits of using local agents to home sellers and landlords throughout the UK and has recently seen a surge in the number of agents applying to become approved by the association making it the fastest growing association for Estate & Letting Agents in the UK.

To read the original article regarding the decision by ELAA-UK please visit http://bit.ly/30yws01 or for further information about ELAA-UK visit their website at www.ELAA-UK.org

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Rightmove logo
Breaking News

Rightmove to launch Christmas campaign as bigger Boxing Day bounce expected

Rightmove, the UK’s largest property platform, is encouraging potential home-movers to get started with their new year moving plans by investing in a multi-channel marketing campaign launching on Christmas Day. The campaign comes ahead of the traditional ‘Boxing Day bounce’ in home-moving activity on Rightmove, which typically sees new seller and buyer activity begin to…
Read More →
Rightmove logo
Breaking News

Rightmove reveals 2026 market trends as prices predicted to rise by 2%

Rightmove reveals the trends it expects to take place across the 2026 housing market Prices are predicted to rise nationally by 2% after an unexpected fall of 0.6% in 2025, but regional variations are expected: Lower priced Scotland, Wales and north of England to be more resilient on price next year, while London and the…
Read More →
Estate Agent Talk

Dolphin v Beauchamp Estates v Hudsons – Elite Apartment Rental Options in London SW1

London has long been known as a potpourri of diverse cultures, lending it a whimsical charm while being a major global hub. Renowned for its juxtaposition between modernity and royal heritage, it’s a unique blend of ancient landmarks and contemporary living. You’ll find avant-garde architecture sitting comfortably alongside historic streets and vibrant neighbourhoods. While the…
Read More →
Christmas Decorations - Good or Bad for Selling
Breaking News

Stay secure this Christmas: Home security tips for high-value homes

High value home insurance specialists, Stanhope, are warning homeowners to be especially careful this Christmas. “It’s a busy time for everyone, including burglars,” says Director, Matthew Ashton, who highlights why high value homes are particularly vulnerable and what to do about it. “High value homes are easy to identify thanks to tell-tale signs of wealth…
Read More →
Letting Agent Talk

Six months on: How the new anti money laundering regulations are reshaping the lettings market

Six months have passed since the anti-money laundering (AML) rules came into effect, bringing mandatory financial sanctions checks into every area of the lettings market. When the changes were first introduced, many landlords were surprised by the breadth and immediacy of the requirements. Half a year on, the sector is now seeing how the industry…
Read More →
Breaking News

Private rent and house prices, UK: December 2025

Main Points Average UK monthly private rents increased by 4.4%, to £1,366, in the 12 months to November 2025 (provisional estimate); this annual growth rate is down from 5.0% in the 12 months to October 2025. Average rents increased to £1,422 (4.4%) in England, £820 (6.1%) in Wales, and £1,012 (3.3%) in Scotland, in the…
Read More →