Why online agencies have been told they will not be approved by ELAA-UK

July 18, 2019
yopa sales 2017

Following the recent decision by The Estate and Letting Agents Association UK not to approve online only agencies a number of them are asking for an explanation as to why they are not approving their applications.

As a result The Estate and Letting Agents Association UK (ELAA-UK) has released a statement explaining why they have made this decision:

‘As many of you will be aware, The Estate & Letting Agents Association UK has recently made the decision not to approve applications from online only agencies as our own research has led us to the opinion that online only agencies cannot provide the level of customer support, customer service or customer satisfaction that we, or the public, would expect from an ELAA-UK approved agent.

In addition to the overall customer service it is also our opinion that an online only agent may also lack in the knowledge of the local market which is an extremely important part of an estate or letting agents job and is crucial in the valuation, marketing and negotiating process.

We have also been made aware of what could be considered deceptive pricing by some online agents meaning clients could end up paying much more than they initially thought due to additional charges not clearly explained when being instructed. Our research has also shown that, on average, a property sold via an online only agent achieves around 5% less than similar properties sold by local estate agents meaning that home sellers could be losing out on tens of thousands of pounds.

There were a number of other factors that ELAA-UK also took into consideration when making this decision and you can see all the information and our analysis on the ELAA-UK website at www.ELAA-UK.org ’

ELAA-UK that created the hashtag #AppreciateEstateAgents has been proactively promoting the benefits of using local agents to home sellers and landlords throughout the UK and has recently seen a surge in the number of agents applying to become approved by the association making it the fastest growing association for Estate & Letting Agents in the UK.

To read the original article regarding the decision by ELAA-UK please visit http://bit.ly/30yws01 or for further information about ELAA-UK visit their website at www.ELAA-UK.org

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

Breaking Property News 9/4/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Why Rightmove is making all the wrong moves   In a world reshaped by AI, incumbency is no longer protection. It is exposure. Thought Leadership By Andrew Stanton, CEO Proptech-PR Rightmove has long been the unassailable giant of UK property portals—a category-defining platform that, for years, operated…
Read More →
Breaking News

Six property firms expelled from redress scheme

Six property businesses have been expelled from The Property Ombudsman after failing to pay compensation awards. The expulsions followed a review by the scheme’s independent Compliance Committee, which agreed that each firm should be removed for breaching their membership obligations by not complying with Ombudsman decisions. The Property Ombudsman, which provides impartial dispute resolution for…
Read More →
Home and Living

Best garden renovations to increase property value this spring

With spring fast approaching and warmer weather finally in sight, now is the perfect time to step outside and give your garden the well-deserved TLC and refresh it needs after such a wet and dreary start to the year. Whether it’s refreshing planting beds, updating patio areas or rethinking your layout, investing time into your…
Read More →
Breaking News

Prime London property market stays firm

The latest Prime London Demand Index by London lettings and estate agent, Benham and Reeves, reveals that, despite broad economic uncertainty, buyer demand across London’s most prestigious neighbourhoods avoided a decline during the first quarter of 2026, with the likes of Chelsea, Battersea, Highgate, and Belgravia seeing quarterly demand increases of above 5%. The Prime…
Read More →
Breaking News

More first-time buyers enter the market in 2026

The latest research by Yopa has revealed that first-time buyer demand has strengthened during the first quarter of 2026, despite the supply of homes offering the benefit of a buying scheme remaining limited. Yopa analysed first-time buyer demand based on the proportion of homes listed under buying schemes* that have already sold subject to contract…
Read More →
Breaking News

Fall-throughs hit housing market for £1bn annually

The latest Fall-Through Index by the House Buyer Bureau has revealed that the number of fall-throughs in the UK fell by -25% in the final quarter of 2025, but the estimated total cost incurred still stood at £218.3m in those three months alone, pushing the total cost for the year to over £1bn. House Buyer…
Read More →