Why online agencies have been told they will not be approved by ELAA-UK

July 18, 2019
yopa sales 2017

Following the recent decision by The Estate and Letting Agents Association UK not to approve online only agencies a number of them are asking for an explanation as to why they are not approving their applications.

As a result The Estate and Letting Agents Association UK (ELAA-UK) has released a statement explaining why they have made this decision:

‘As many of you will be aware, The Estate & Letting Agents Association UK has recently made the decision not to approve applications from online only agencies as our own research has led us to the opinion that online only agencies cannot provide the level of customer support, customer service or customer satisfaction that we, or the public, would expect from an ELAA-UK approved agent.

In addition to the overall customer service it is also our opinion that an online only agent may also lack in the knowledge of the local market which is an extremely important part of an estate or letting agents job and is crucial in the valuation, marketing and negotiating process.

We have also been made aware of what could be considered deceptive pricing by some online agents meaning clients could end up paying much more than they initially thought due to additional charges not clearly explained when being instructed. Our research has also shown that, on average, a property sold via an online only agent achieves around 5% less than similar properties sold by local estate agents meaning that home sellers could be losing out on tens of thousands of pounds.

There were a number of other factors that ELAA-UK also took into consideration when making this decision and you can see all the information and our analysis on the ELAA-UK website at www.ELAA-UK.org ’

ELAA-UK that created the hashtag #AppreciateEstateAgents has been proactively promoting the benefits of using local agents to home sellers and landlords throughout the UK and has recently seen a surge in the number of agents applying to become approved by the association making it the fastest growing association for Estate & Letting Agents in the UK.

To read the original article regarding the decision by ELAA-UK please visit http://bit.ly/30yws01 or for further information about ELAA-UK visit their website at www.ELAA-UK.org

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

Prime London property stock falls 3.4% in Q3

The latest Prime Central London Stock Index by Benham and Reeves has revealed that the number of properties listed for sale at £2m or above fell by -3.4% during the third quarter of 2026, leaving 3,778 prime homes on the market. While Kensington, Notting Hill and Chelsea recorded modest increases in available stock, several established prime…
Read More →
Estate Agent Talk

When a chain breaks: how bridging can keep a sale moving

Every agent knows the call. A buyer further down the chain has pulled out or their mortgage has stalled, and a sale you have worked on for months is about to fall apart. Often the person caught in the middle could still buy if they did not have to wait for their own sale. That…
Read More →
Breaking News

Four in ten homes see asking price reduced

More than four in ten homes currently listed for sale across England have already seen their asking price reduced, according to the latest market analysis by eXp UK, with the number of reduced properties climbing by 3.6% since August. eXp UK analysed property listings across England to establish how many have undergone an asking-price reduction.…
Read More →
Breaking News

Breaking Property News 19/10/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Last week Sourced Living began rolling out Genifea across its branches, the platform’s first commercial CRM integration. By Author Andrew Stanton CEO Proptech-PR Andrew Stanton spoke to founder Pragati Dhingra about what the Genifea platform actually does, where AI fits in an estate agency,…
Read More →
Breaking News

Mixed signals in UK construction as contract awards rise, but starts fall

Detailed planning approvals declined 16% against the preceding three months and fell 28% lower than last year, a warning sign for future work. Main contract awards dropped 19% against the last three months but climbed 25% year-on-year, a sign that major schemes are being committed. Project starts took the steepest fall, declining 26% against the…
Read More →
Estate Agent Talk

Estate Agents Brace for Rising Compliance Costs

Nearly two-thirds of compliance leaders in estate agencies and property firms expect budgets to increase amid growing pressures Just 6% expect cuts, down from 31% last year, while 63% now work weekly overtime on AML The majority of senior compliance professionals in UK property firms and estate agents expect their budgets and teams to grow…
Read More →