Why online agencies have been told they will not be approved by ELAA-UK

July 18, 2019
yopa sales 2017

Following the recent decision by The Estate and Letting Agents Association UK not to approve online only agencies a number of them are asking for an explanation as to why they are not approving their applications.

As a result The Estate and Letting Agents Association UK (ELAA-UK) has released a statement explaining why they have made this decision:

‘As many of you will be aware, The Estate & Letting Agents Association UK has recently made the decision not to approve applications from online only agencies as our own research has led us to the opinion that online only agencies cannot provide the level of customer support, customer service or customer satisfaction that we, or the public, would expect from an ELAA-UK approved agent.

In addition to the overall customer service it is also our opinion that an online only agent may also lack in the knowledge of the local market which is an extremely important part of an estate or letting agents job and is crucial in the valuation, marketing and negotiating process.

We have also been made aware of what could be considered deceptive pricing by some online agents meaning clients could end up paying much more than they initially thought due to additional charges not clearly explained when being instructed. Our research has also shown that, on average, a property sold via an online only agent achieves around 5% less than similar properties sold by local estate agents meaning that home sellers could be losing out on tens of thousands of pounds.

There were a number of other factors that ELAA-UK also took into consideration when making this decision and you can see all the information and our analysis on the ELAA-UK website at www.ELAA-UK.org ’

ELAA-UK that created the hashtag #AppreciateEstateAgents has been proactively promoting the benefits of using local agents to home sellers and landlords throughout the UK and has recently seen a surge in the number of agents applying to become approved by the association making it the fastest growing association for Estate & Letting Agents in the UK.

To read the original article regarding the decision by ELAA-UK please visit http://bit.ly/30yws01 or for further information about ELAA-UK visit their website at www.ELAA-UK.org

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

England tightens planning rules to save local pubs

Turning pubs into housing or offices will be made harder as part of changes to government planning rules in England. Under the updated National Planning Policy Framework (NPPF), anyone seeking to change the use of a beloved local venue must now provide strict proof that the business cannot survive, including evidence that it has been…
Read More →
Breaking News

UK modern method auction house sales up nearly 15%

UK house sales via modern method auctions increase nearly 15% year-on-year New data from leading estate and lettings agency network shows growing appetite for modern method auctions, with completion times 43% quicker on average versus traditional methods Modern method auction (MMoA) sales are gaining ground in the UK housing market. New data from Lomond, the UK’s leading network of lettings and sales…
Read More →
Breaking News

London’s garden squares commanding huge market premiums

The latest research by London lettings and estate agent, Benham and Reeves, has revealed that homes surrounding some of Prime London’s most prestigious garden squares continue to command huge values even in cooler market conditions, with buyers paying property premiums as high as 175% compared to the wider borough. Wilton Crescent Garden, located on the…
Read More →
Breaking News

Full Steam Ahead to Fast-Track More Homes Near Stations

Thousands of quality homes to be built closer to stations, cutting commute times and helping families live closer to work, school and transport New planning rules will fast-track building quality homes near transport hubs in England Part of the biggest rewrite of planning rules in over a decade to build homes faster, drive good growth, unlock investment, jobs and education opportunities   Thousands of new homes will be built around England’s train, tram and underground stations under new planning…
Read More →
Breaking News

Breaking Property News 17/8/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   New regional property roadshow to generate conversations with vendors, buyers and homeowners   Fine & Country West Wales, in partnership with Homes of Wales, is launching a new regional property roadshow designed to generate conversations with vendors, buyers and homeowners whose moving plans have…
Read More →
Rightmove logo
Breaking News

Largest August price drop since 2018 despite mini Burnham bounce in demand

Average newly-listed asking prices drop by 2.0% (-£7,360) this month to £364,999, a much larger than usual August drop: Many summer sellers slash their price expectations in reaction to the quieter holiday period and 12-year high number of homes for sale at this time of year Average prices are now 1.0% lower than a year…
Read More →