You have more influence than you think.

As an Estate agent, you have a lot of influence over the buying decisions of your customers. Don’t underestimate the power of your recommendations, especially when it comes to your customers choosing a conveyancer.

Conveyancers are all too aware of this as well. For those firms hungry for success, this is an area they will focus on, providing a real opportunity to secure a steady stream of work and grow their business.

A little mutual confidence can help define your customers experience

When all is said and done, your customers will take their whole home moving experience and bundle it into one emotion. We know all too well the frustrations and excitement involved in moving. If the conveyancing solicitors drop the ball, fall short on customer care and keep everyone in the dark this could reflect badly on you. Especially if you recommended them. We know it will definitely cause a headache sales chasing, trying to pick up the pieces.

It’s so important to build close working relationships with the conveyancers you recommend and have confidence in each other’s business. You need to be confident they will provide the care and diligence your clients deserve. They need to be confident you trust them to get on with the job and keep you all updated along the way. Your customers will pick up on this confidence and feel reassured. This confidence will come across as you continue to recommend them and your customers continue to go with your recommendations.

It can help if you work closely with more than one conveyancing firm. It ensures no one gets too complacent. It provides you and your clients with choice. Not every firm works the same and this will give you the opportunity to learn from each and evolve and strengthen the ways that work best.

Of course technology can help but you don’t want to hear that from me

Our staff and the solicitors in our panel find Hoowla’s panel management software easy to use and it has streamlined the process of referring clients to our panel. With complete visibility of the progression of all of our properties we can quickly react to anything that may slow down progress and step in to support our panel firms. Hoowla helps us maintain a great working relationship with our solicitors and provide a fantastic conveyancing experience for all of our clients. Suzanne Wharton, Operations Manager at Edward Mellor

Hoowla is very useful and saves us a lot of time. I can clearly see what’s been done and where we are at with each property. We both have more time to talk to our clients instead of chasing each other, especially on Fridays! Valda Mardle, Lovelle Estate Agency

Hoowla’s software has helped me form strong partnerships with my local estate agents. They can create instant estimates for clients which in turn refers them to me. This process takes seconds, saves so much time, it empowers my partnered agents and the client gets what they want instantly. Built into the heart of Hoowla is their online case tracking facility which hasn’t been an afterthought. The experience I get using Hoowla in my firm is the same experience that my clients, introducers and anyone else involved in the case gets. Licensed Conveyancer Adam Cheal, Owner of Fletcher Longstaff

We absolutely love Hoowla. It assists both agents and solicitor’s alike cutting down on the amount of calls between the two. Updates can be seen at a glance, clients also have commented on the ease of using the site which allows them to check progress even when the office for agents/solicitors are closed. Messages can also be sent direct from your own file allowing an almost instant reply. Angela Powell MNAEA, Sales Progressor, Starkey & Brown

Alex Evans

You May Also Enjoy

Estate Agent Talk

Closing the gap on client relationships and recommendations

New research from iamproperty has highlighted the growing disconnect between what buyers and sellers want from their agent and what they experience, which could be killing recommendations from happy clients. iamproperty’s quarterly consumer survey revealed that only a third of respondents (32%)¹ would recommend their agent following their experience. With many agents relying on recommendations…
Read More
Estate Agent Talk

Northern Ireland to expect over 25,000 new home movers

Belfast-based estate agency John Minnis has revealed that Northern Ireland is to welcome an estimated 25,000- 30,000 new arrivals from the UK and Europe over the next five years, as migration to the region reaches its highest levels in more than a decade. Recent figures show that 11,700 people relocated from other parts of the…
Read More
Breaking News

Red tape and rising costs stifling new-build availability across the capital

The latest analysis from London estate agent, Benham and Reeves, has revealed how protracted building timelines are preventing the capital’s housebuilders from delivering the level of new-build housing stock required to meet demand, with new homes currently accounting for just 7.5% of all properties listed for sale across London. Benham and Reeves analysed the latest…
Read More
Estate Agent Talk

UK’s new wave of ‘second cities’ offers strongest yield growth for property investors

The latest research from West One Loans has found that whilst investors may continue to favour the nation’s key cities such as London, Birmingham, and Manchester, a new wave of ‘second cities’ is delivering the strongest growth in rental yields. These emerging markets are offering investors the chance to achieve attractive returns, driven by rising…
Read More
Estate Agent Talk

Decline in change of use further constricting housing supply

Jonathan Samuels, CEO of Octane Capital, believes that a decline in conversion projects could ultimately prevent the Government from hitting its ambitious housing delivery targets, as the firm’s latest analysis has revealed that the number of homes created through change of use has fallen sharply in the last five years. Octane Capital analysed official Government…
Read More
Rightmove logo
Breaking News

Annual price fall driven by south, which could be harder hit by rumoured property taxes

The average price of property coming to the market for sale rises by 0.4% (+£1,517) this month to £370,257. However, average new seller asking prices are now 0.1% below this time last year following several months of muted price growth The dip in annual prices is driven by London and the south, as the south…
Read More