Your ‘selling’ is getting very boring…

Facebook Post Estate Agency

Having set up, failed at, sold on, succeeded and much more with the businesses I have created over the last few years I can fully understand and support any marketing drive to secure more customers.

One of the biggest things for me when creating my businesses was the branding and how I communicated my message out to my target audience. I went from the carrying a cheap Vista Print card with my mobile number and hotmail email address on along with branding led by cheap images I grabbed for free from stock photo websites to seeing out all these mistakes to instead create myself professional looking brands.

We all need to go through the learning process and depending on what level you want to see yourself at, you will always improve and recognise your failings and replace them with successful business methods.

As technology advances we too have to run with new features that we should adopt, sometimes those which have no history to learn from and again we find ourselves trying to find the best solution for success. Who as of yet as mastered Tik Tok for instance! Though we surely should have no excuses for communication channels that have long been with us such as emails and websites…

I have found myself going from the provider, having set up many businesses previously that serviced other businesses, to having platforms that others can market themselves on. Estate Agent Networking is one such platform with beneath it many avenues of communication in order to reach it’s audience.

Estate Agent Networking, as I always explain to people, is a concept driven by social media, you get the right message out and you will engage the audience. For sure headlines and recent industry topics will attract interest and conversation, from Rightmove to DSS in rentals, if we are in the business of property then certainly key words will always attract our eyes and attention.

What about marketing to these audiences?

Social media is here in the property industry, long gone are the days when I needed to speak to large audiences at industry property awards pleading for them to see the light behind Facebook and LinkedIn. I would say that all estate agents realise the power and importance of social media and in one way or another it is used in their business model.

One part of my job at Estate Agent Networking is to admin the large groups across social media that we have, mostly this will be accepting new members to groups and allowing or deleting posts. Here is where I am seeing a rather poor show in the style of marketing nearly all businesses (and their chosen PR / marketing agency) are making.

As an example, todays bucket load of marketing posts I have deleted include the following examples as their first message:

  • Visit our website today….
  • I offer the best virtual tours….
  • Do you need handy man services in Bradford…
  • Can I ask you to visit my Facebook page and like us…

A minor percentage of posts I have kept and these led with:

  • Your free weekly update on mortgage rates…
  • 5 amazing photography tips you can action today that are free…
  • Do you think virtual tours enhance property listings and would you invest in this service…

I am finding more and more, especially PR agencies, doing such lazy marketing. It has not been thought out and it is simply chuck out as much garbage as you can in hope in style.

If you see a large Facebook group full of your potential target audience, such as Facebook Estate Agency, then think first and then devise a post / message that will engage the members to you. Just marketing yourself will not get you sales unless the group is specific to your service, ie Facebook Group for Virtual Tour Companies: Then you can market yourself by posting ‘I offer virtual tours in London and here is my website‘.

I get many messages from disgruntled new members to my groups saying ‘Why don’t you allow me to post on your group, who the hell do you think you are?‘ whereas I always reply, ‘I’m the person who set up this group and maintained it’s growth over the years and we do not want to be directly sold to thanks‘. I never close the door, yet I hope this gets the said person thinking and turning things round in their head to offer the group something first before thinking of getting something back.

Some people make it easy, they submit a post and say ‘Please delete this post if inappropriate admin‘ which of course means they are either selling or not abiding by the rules.

There are positive stories though. Sometimes I will get a DM and someone says ‘I see you have deleted my post to said group, what do I need to do in order to appear on the timeline?‘ and this always ends up with that person getting themselves a great post out and interaction.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Rent and run? Agents warn of new ‘Stopover Tenant’ epidemic

Nearly 1 in 3 letting agents report tenants walking away from 6–12 month tenancies – some after just a few months Experts warn rental reforms are fueling relocation-style, short-term renting Almost half of agents now advising landlords on how to manage early exits A new trend is sweeping the rental market and it’s leaving landlords…
Read More
Breaking News

Breaking Property News 11/09/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   A ‘workplace companion that’s not just about managing buildings’ Smart Spaces has launched Space Agent, its new agentic AI-driven workplace concierge designed to transform how people manage and engage with buildings and their workplaces. Space Agent – introduced through its friendly persona, Max – is fully…
Read More
Breaking News

Where can you still buy a home for under £150k?

Zoopla reveals Great Britain’s property bargain hotspots Just 12 per cent of all homes for sale across Great Britain are priced under £150,000 making location key for home buyers looking for a bargain In the North East, a remarkable 41 per cent of all homes for sale fall within this price range, followed by Scotland…
Read More
Breaking News

Landlord repossessions soar as Renters’ Rights Bill looms

Landlord repossessions soar as Renters’ Rights Bill looms, with some areas seeing increase of over 2,500% The latest analysis from Dwelly, one of the UK’s leading lettings acquisition and success planning experts, shows that landlord repossessions have increased by 6.8% across England and Wales. However, in some areas of the country they have soared by…
Read More
Breaking News

These are Britain’s most active housing markets

New research from The Property DriveBuy reveals that the busiest homebuying postcodes in Britain right now are found in Croydon, Buckinghamshire and Waltham Forest, however, for those hopeful homebuyers facing tough competition, shifting to a neighbouring postcode could see them secure a property. The Property DriveBuy analysed latest housing market data to discover which of…
Read More
Breaking News

Downsizers can bag 2 for 1 on property purchases

The latest research from over-50s property specialists, Regency Living, reveals that downsizing retirees could own two homes for the price of one, combining a comfortable home in England with a sunny escape in Europe. According to Regency Living’s latest analysis, retirees who sell a traditional bricks and mortar house and purchase a park home can…
Read More