Zoopla Rental Market Report: Rents rising at slowest pace for over three years
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Average UK rents for new lets are 3.9 per cent higher over the last year, the lowest rate of growth since August 2021
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The supply/demand imbalance is narrowing as demand cools (-29 per cent) and supply increases slowly (+12 per cent)
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Growing affordability pressures are also a key factor behind slower rental growth in areas with high rents – the average annual cost of renting stands at £15,240, an increase of £3,240 compared to three years ago
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Rents in London are rising at just 1.3 per cent, down from 8.7 per cent a year ago, while growth is 10.5 per cent in Northern Ireland and 8.7 per cent in the North East
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Zoopla predicts that rents will increase by 4 per cent over 2025, driven by faster rental growth in more affordable areas
Zoopla, one of the UK’s leading property websites has released its latest Quarterly Rental Market Report* and revealed that the rate of rental growth in the UK is at its lowest level in over three years (3.9 per cent), down from 9.1 per cent a year ago.
The slowdown is down to a narrowing in the imbalance between supply and demand over 2024 and growing affordability pressures on renters in areas with high rents. The annual cost of rent has increased from £12,000 in 2021 to £15,240, an increase of £3,240 (27 per cent) outpacing the growth in earnings (19 per cent) over the same period**.
Rental growth slows across all regions and countries
Rental inflation has slowed across all regions and countries over the last 12 months apart from Northern Ireland, where they are rising off a low base. Rents continue to rise at an above-average pace in more affordable markets and are slowing the most in areas with the highest rents.
London has recorded the greatest slowdown, with average rents 1.3 per cent higher over the last year, down from highs of 8.7 per cent a year ago. London also has the highest rents, averaging £2,190 per month which is 1.7x (70 per cent) higher than the UK average.
Rents are rising fastest in Northern Ireland (10.5 per cent) and the North East (8.7 per cent), the two areas with the lowest average rents of £801pcm and £732pcm respectively. Rents in Northern Ireland have underperformed the UK in recent years, and are growing off a low base.
Rents continue to race ahead in more affordable areas
With more renters than there are homes to rent, renters are seeking out the best value for money. This means the impetus for rental growth is being driven from markets with lower rental values and the lower end of the rental market in major cities.
In London, rents are three to six per cent higher than last year in cheaper areas of outer London, led by Havering (5.9 per cent) and Barking & Dagenham (5.2 per cent). Rental growth is less than 1 per cent in inner London areas, led by Tower Hamlets (0.3 per cent), Greenwich (0.5 per cent) and Kensington & Chelsea (0.8 per cent).
Outside of London, rents are rising fastest in pockets outside major cities such as Rochdale (11.9 per cent), Blackburn (10 per cent), Birkenhead (9 per cent) Burnley (8.9 per cent) and Newcastle (8.7 per cent). This largely reflects ‘catch-up’ rental growth as renters seek out areas with better value for money in and around major cities.
Changes in rents at the local level reflect local patterns of demand and supply. Rental growth has stalled in Nottingham, for example. It is the only city where the supply of homes available to rent has jumped over the last year, providing renters with more choice. Rents are unchanged over last year, down from +10.4 per cent growth a year ago.
What’s the outlook for the rental market and landlords in 2025?
While the number of homes available to rent is 12 per cent higher than this time last year, Zoopla doesn’t expect any big increase in the number of homes for rent over 2025. The number of homes for rent remains below pre-pandemic levels in all regions apart from the East Midlands.
Private landlords continue to sell off rented homes at a steady pace in the face of greater regulation and higher borrowing costs, despite what have been sizable increases in rents. Despite this, Zoopla believes that the peak of the private landlord sell-off has now passed. It’s now a question of when market conditions look right for landlords to increase investment and expand rental supply. This is still some way off and requires lower base rates and higher rental yields.
One bright spot has been more corporate investment in new build rented homes – but even in these instances, the pace of new development has slowed in the face of higher borrowing costs and more regulation.
Zoopla expects a continued mismatch between supply and demand with average rents for new lets to increase by four per cent over 2025 taking the annual rental cost to £15,850. Rental growth in London and larger cities will lag behind the UK average as a result of growing affordability pressures and further modest growth in supply.
Commenting on the latest report, Richard Donnell, Executive Director at Zoopla said: “Private renters moving home have faced rents rising faster than earnings over the last three years. The number of rented homes hasn’t grown since 2016 creating scarcity for renters at a time when demand has boomed on a strong labour market and the rising cost of home ownership. Rental growth has slowed but we expect an ongoing lack of rental supply to keep an upward pressure on rents.
“The ambitions to expand home building are important as the quickest way to ease the pressure on renters is to boost the supply of private and social rented homes. Private landlords will continue to play an important role and should be encouraged to remain in the market.”
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