15 Proven Ways To Grow Your Twitter Following
August 4, 2016
When used correctly, Twitter is a powerful tool for businesses of all sizes. This micro-blogging platform shares real-time information to help you build your brand presence, connect and engage with your customers and share information instantly.
But to do this, you need followers. Without them, your content isn’t seen or shared.
So how can you grow meaningful and valuable followers? See my 15 proven ways to start increasing your follower list:
- This one goes without saying – share and post informative and engaging content which is relevant and valuable. See my post on one big mistake you shouldn’t make on Twitter.
- Promote your Twitter username everywhere. Add it to your business cards, for sale/let boards, in your email signature and author bio’s of your guest blog posts and add a follow link to your website.
- Complete your bio. Make it professional and use keywords – it represents your business after all.
- Follow more people. There is a correlation between followers and the number of people followed. Follow your LinkedIn connections on Twitter and ask your employees to follow you and retweet your content. If you have partnerships with other businesses, arrange to promote each other’s handles to increase exposure.
- If you have email subscribers ask them to follow you. Let them know what to expect from your feed, for example chats, discussions or topics you’ll be talking about.
- Take advantage of Twitter’s recommended ‘who to follow’ feature. It’s there for a reason.
- Retweet generously. The more you do it, the more likely you are to be retweeted, and this is likely to attract more followers.
- Tweet motivational/inspirational quotes – they have higher engagement and people enjoy reading and sharing them – but don’t overdo it.
- You should be consistent in your tweeting and avoid tweeting in bursts. Burst tweeting leads to unfollows, as people do not like too many tweets in a short amount of time.
- Tweet the same content multiple times. See my post on taking a strategic approach to sharing content. As Twitter is a faced-paced platform, many of your followers are likely to miss your tweet in their feed, so sharing it multiple times increases its visibility.
- Use links and images in your tweets. They receive more engagement and retweets, increasing your exposure.
- Use relevant hashtags and keywords. Hashtags receive 2x more engagement, and you can attract new followers who are searching on your relevant keywords.
- @mention users in your tweets, ask them questions or for their input. They are more likely to engage with you if you do.
- Be direct and ask for retweets. Include “Please retweet” which receives 4x more retweets. When someone retweets your content, they’re sharing your business with their networks and your reach grows. You could try giving an incentive, such as an offer if your tweet achieves a particular number of retweets.
- Participate in Follow Friday (#FF). Connecting with other users and acting as a connector can increase your following.
You May Also Enjoy
Roller Garage Doors: 7 Essential Buying Tips.
Roller garage doors vary in quality, design, and the components used. Recognising these variations is essential when making a purchase, as it ensures you choose a product that provides long-term benefits. Here are seven key factors to consider: 1. Environmental Impact For superior insulation, sectional garage doors may be a better option, even though roller…
Read More 
Glenigan Construction Index: Pockets of regional resilience, do little to offset faltering confidence
The value of underlying work starting on-site during the three months to February decreased 6% and remained 17% below 2024 levels as activity remains relatively stagnant Lowered expectations on economic recovery dent residential construction, with starts down 10% on the preceding three months, slashed by 14% against 2024 figures Non-residential project starts decreased 2% against…
Read More 
How to Create a Stylish and Comfortable Home Office
Creating a stylish and comfortable home office is essential for productivity and well-being. Here are key considerations to design a workspace that is both functional and inspiring:D 1. Select an Appropriate Location Choose a quiet area in your home with minimal distractions. If a separate room isn’t available, consider converting a nook or unused space…
Read More 
Zoopla Rental Market Report: Rents rising at lowest level for 3.5 years
Upcoming reforms in the rental market will limit new investment and the number of homes for rent Rents rising at lowest level for 3.5 years as Zoopla warns upcoming rental reforms will continue to limit rental supply Average UK rents for new lets are three per cent higher over the last year, down from…
Read More 
Commonhold White Paper – Thoughts from the Industry
The sale of new leasehold flats in England and Wales is to be banned under Labour’s plan to end the ‘feudal’ system. Labour wants to switch to Scotland’s commonhold system There are around 5 million leaseholders in England and Wales. Under commonhold, each flat owner would own the freehold of their home, but also have…
Read More 
Greenpeace Ruling Exposes UK Government Policy
In January 2025, Greenpeace brought a collective action against the Dutch state for failing to comply with a 2018 European Court of Justice ruling on nutrient neutrality. An appeal is expected: however, as the UK Government has adopted the same ‘tax builders for pollution others cause’ approach to reducing nutrient pollution, it may find itself…
Read More