People, goldfish and estate agencies in 60 seconds

August 4, 2016

You’re busy.

We all are.

Time is our rarest commodity.

Followed fast on its heels by our attention.

We have to use both wisely.

It’s exactly the same for your potential customers.

They haven’t got the time to give your marketing and PR their full attention. Or have they?

In my experience you can grab people’s attention by using a simple technique – identify clearly your main message.

What’s the ONE thing you want people to remember about your agency?

Yep that’s right whether it’s a blog, direct mail, email marketing article or a newspaper advert each piece should have one Waterford Crystal clear message. Because in this age of perpetual messages people’s memories are becoming goldfisheque.

Main messages such as:

We’re the biggest in town according to Rightmove.

We’ve 30 years experience.

We specialises in bungalows.

We support local charities and community groups.

We’re not like other agents.

We’re the family agent you can trust.

The quicker you can get that message across the better. And remember it must be consistent.

Your message is more than your strap line, much more.

Everything you do with your marketing and PR must reinforce the message.

Thanks for reading and here’s to your next instruction.

Jerry

PS: So what’s the message you are sending out to your market?

Alex Evans

You May Also Enjoy

Home and Living

Best Budget Smartphones Under $200

In the rapidly advancing digital era, it’s no longer a luxury but a necessity to have a smartphone. Not everyone however needs or is able to pay hundreds of dollars for an expensive device. The good news is that there are numerous budget smartphones under $200 that provide great performance, decent cameras, and a long…
Read More →
Rightmove logo
Breaking News

Ten years on: More first-time buyers moving to cities while the coast stands still

New ten-year analysis of the property market shows that more first-time buyers are looking to move to cities, while the coast has seen no growth in new buyers First-time buyer demand to move to Great Britain’s 50 largest cities (excluding London) is up by 16% on average over the last ten years, with Dundee topping…
Read More →
Breaking News

Homeowners in England and Wales overvalue their properties by an average of 16%

Homeowners in England and Wales are overestimating the value of their property by an average of 16%, according to new figures. Data from Quick Move Now compares homeowner estimates with formal estate agent valuations and is broken down by both region and property type. Overall, homeowners overvalue in every single category.   Regional breakdown Region…
Read More →
Visual blemishes on Roads due to service upgrades
Estate Agent Talk

Emergency Sidewalk Repairs: When to Act and Who to Call

Sidewalks are the unsung heroes of city infrastructure—quietly assisting tens of millions of footsteps every day. But when they crack, disintegrate, or shift all of sudden, they might quickly turn out to be volatile liabilities. In a town like New York, in which pedestrian site visitors are constant and belongings proprietors are legally chargeable for…
Read More →
Breaking News

Reapit report reveals agents’ long-term market confidence amid legislative challenges

Despite the significant challenges posed by a shifting economic landscape and the largest wave of housing legislation in decades, estate and letting agents remain steadfast in their confidence about their long-term future in the industry. According to the first Reapit Property Outlook Report 2025, covering the full breadth of sales and lettings agency opinion countrywide,…
Read More →
Breaking News

Owner-Occupiers Drive Resilient Commercial Property Market

Buying Becomes 37% Cheaper Than Renting The latest Commercial Property Demand Index from specialist property finance expert, Rangewell, reveals that while investor appetite across the sector held steady in Q2, strong levels of owner-occupied commercial mortgage activity are helping drive market performance, as business owners increasingly move from renting to buying their long-term premises for…
Read More →