People, goldfish and estate agencies in 60 seconds

August 4, 2016

You’re busy.

We all are.

Time is our rarest commodity.

Followed fast on its heels by our attention.

We have to use both wisely.

It’s exactly the same for your potential customers.

They haven’t got the time to give your marketing and PR their full attention. Or have they?

In my experience you can grab people’s attention by using a simple technique – identify clearly your main message.

What’s the ONE thing you want people to remember about your agency?

Yep that’s right whether it’s a blog, direct mail, email marketing article or a newspaper advert each piece should have one Waterford Crystal clear message. Because in this age of perpetual messages people’s memories are becoming goldfisheque.

Main messages such as:

We’re the biggest in town according to Rightmove.

We’ve 30 years experience.

We specialises in bungalows.

We support local charities and community groups.

We’re not like other agents.

We’re the family agent you can trust.

The quicker you can get that message across the better. And remember it must be consistent.

Your message is more than your strap line, much more.

Everything you do with your marketing and PR must reinforce the message.

Thanks for reading and here’s to your next instruction.

Jerry

PS: So what’s the message you are sending out to your market?

You May Also Enjoy

Breaking News

Weekly News Roundup – 12/04/24

A roundup of the week’s top property and proptech news stories in partnership with Proptech-X Table of Contents The Property Franchise Group partners with Coadjute Leasecake receives $10M to further serve real estate and location management operations for multi-unit operators Gravity Co launches 6th property in Notting Hill, London   The Property Franchise Group partners…
Read More →
Breaking News

Breaking Property News – 11/04/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   The Property Franchise Group (TPFG) partners up with Coadjute Network I know, yet another piece about one of my clients, but again it is big news and speaking personally great news, as estate agency is still unfortunately until now in the foothills with how…
Read More →
Rightmove logo
Breaking News

Rightmove’s Weekly Mortgage Tracker

Headlines The average 5-year fixed mortgage rate is now 4.84%, up from 4.49% a year ago The average 2-year fixed mortgage rate is now 5.22%, up from 4.82% a year ago The average 85% LTV 5-year fixed mortgage rate is now 4.79%, up from 4.50% a year ago The average 60% LTV 5-year fixed mortgage…
Read More →
Breaking News

Breaking Property News – 10/04/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Leasecake receives $10M to further serve real estate and location management operations for multi-unit operators Leasecake, a pioneer in lease and location management solutions tailored for multi-unit operators, today announced the closure of a $10 million Series A extension round. This significant infusion of…
Read More →
Estate Agent Talk

Sustainable Home Energy: 3 Options for Greener Living

In today’s world, where environmental concerns are at the forefront of global discussions, the concept of sustainable living has gained significant traction. One of the key areas where individuals can make a tangible difference is in their homes, particularly by transitioning to sustainable energy sources. In this article, we explore three primary options for greener…
Read More →
Breaking News

Breaking Property News – 09/04/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Gravity Co launches 6th property in Notting Hill, London London, Tuesday 9th April 2024 – Gravity Co, the London based leader in co-living and PRS brands dedicated to fostering community, flexibility, wellbeing and professional growth is thrilled to announce the launch of its 6th property in…
Read More →