15 Tricks To Get Noticed As A Real Estate Agent

Real estate agents are still key in the property and relocation processes, but buyers (especially expats) are more likely to do their own research online before involving the professionals. A study showed that 92% of buyers, sellers and renters use the internet to begin their house hunting process, which means real estate agents need to have a good online presence. If you’re not present, active, engaging, and networking online, then you will be missing out on a lot of business. Clients seek trust and they need to see your presence online.

Here are a few marketing ideas for those looking to improve their online presence:

1. Use Social Media
Stay active on all the big social media sites: Facebook, Twitter, LinkedIn, and Instagram. promote your properties, share articles and interact with your users.
2. Make Sharing Available
House hunters are eager to share their top housing choices with their friends and family, so make it easy for them to email and share their choices by adding social sharing buttons.
3. Keep up with Competition
Check out what the other real estate agents in your area doing. What do their websites look like? How does their social media look like? How do they promote themselves?
4. Be Easy to Contact
Have easily accessible buttons that can allow one-click contact. Add your contact information on every page of your website.
5. Become Mobile-Friendly
A recent study has shown that 80% of Internet users use their mobile devices for online activity. It’s essential that your website is mobile friendly. Even better, consider creating a mobile app that potential buyers can use to review listings.
6. Think About Becoming a Niche Service Provider
If there is serious competition, think about how you can stand out. Become the go-to real estate agent for expats, dog owners, families with kids, divorced individuals, etc. Become a full-service agent in property management, local expat services and so on. Making a name for yourself in a specific niche can make you memorable, especially in saturated areas.
7. Introduce Yourself
Clients seek trust. And they are most likely to contact you if they get to know you a bit better prior to your first meeting. A short biography, a photo, your commission structure, your mobile phone number or WhatsApp are great indicators of transparency that allow your customer to know you better.
8. Use Social Ads
Paid Facebook ads are often the most effective way to get in front of clients. Facebook has tons of great targeting features that ensure you’re only paying to get noticed by your key target audiences.
9. Reviews From Your Clients
Customer reviews and testimonials are the best marketing and great trust signals. Showing that real, live people endorse your services means the world to potential clients. When a homebuyer/seller/tenant has had a great experience with you, reach out to them and ask for their review. Add them on your website and share them on social networks.
10. Think About a Referral System
Provide incentives for past clients to refer you to future customers.
11. Make Your Site Easy to Navigate
Even if you have the best properties, this will not make a difference if your site is a nightmare to navigate. Your visitors need to have a good experience on your website.
12. Make Use of Local Images
Remember, for any buyer you’re not just selling a house, you’re selling a whole town or area. Showcase the best that the surrounding area has to offer, with high-quality, beautiful photos of landmarks and familiar sites.
13. Think about Virtual Tours
Your customer’s time is precious, and they want to see as much as possible before visiting in person. Virtual tours are the best way to give a comprehensive, accurate preview of the property for potential buyers.
14. Go The Extra Mile
Stay in touch with past buyers in order to build in that good relationship. Make yourself available for follow-up questions and recommendations. When your customers have a friend or family member who is ready to buy, sell or lease out, they’ll pass along your info if you go the extra mile.
15. Get Listed on Marketing Sites
Finally, consider getting listed on a website that promotes agents like yourself. If you lack the skills or time to invest in actively promoting yourself online, these sites are specialised in exactly this. They invest in keywords, Google Ads, marketing campaigns, they have expertise in promoting your profile to target groups, and give you the exposure you need. A good example is HOUSINGAGENT.com.

HOUSING AGENT is a robust, worldwide online platform showcasing select real estate professionals dedicated to serving the unique needs of the expat community.

We promote business profiles of qualified agents in real estate buying or selling, rentals, property management, mortgage and financial advisers, international movers, furniture rentals, etc. and make them available worldwide for expats. We provide a platform where you can easily show your property listings, your biography, details about your experience and expertise, language(s) spoken, commission structure and fees, and one-click contact buttons so that your clients can reach out to you effortlessly. We will also give you the opportunity to add customer reviews to your profile. We will promote your profiles on social media sites and improve your visibility online. We will make sure you have the right exposure on a global scale and take some of that marketing strategy effort off your shoulders.

OFFER:

Join other exceptional professionals on this exclusive HOUSING AGENT network and receive highly-qualified customer leads. Our current offer is 600 EUR* for a profile per agent per year, and you can sign up through: https://www.housingagent.com/register
*If you are a business owner and would like to promote all your staff, tailored offers are available and will be discussed in person.

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

small house bird box
Breaking News

UK First Time Buyers better off than many other global nations

Is it really that bad being a first-time buyer? UK better off than many other global nations when it comes to affordability The latest market analysis from Yopa, the full-service estate agents, reveals that first-time buyers (FTBs) in the UK may be paying 63% more to get a foot on the property ladder than they…
Read More
new build homes colchester essex
Breaking News

Building Safety Regulator Reform

The Government has announced reforms to the Building Safety Regulator, including leadership, process and investment. The changes are hoped to deliver 1.5 million homes. The reforms pave the way for creation of a single construction safety regulator, as recommended by the Grenfell Tower enquiry. David Smith, property litigation partner at London law firm Spector Constant…
Read More
Breaking News

New anti-money laundering rules now in effect: what landlords need to know

New anti-money laundering (AML) rules came into effect this month, marking a significant change for landlords and the lettings industry as a whole. The new rules mean financial sanctions checks are now required for all lettings, regardless of how much rent is charged. Here, Steve Bond, managing director of residential lettings for Beresfords, explains what…
Read More
Breaking News

What landlords need to know about the upcoming Renters Rights Bill

The government’s long-awaited Renters Rights Bill is one of the most significant overhauls of the private rental sector in decades. While it has not yet received royal assent, the legislation is expected to come into effect late this year, or early in 2026. With the bill moving closer to becoming law, Steven Bond, managing director…
Read More
Breaking News

Mortgage approvals bounce back in May

The latest figures show that: – Mortgage approvals on house purchases for May sat at 63,032 up 3.9% from 60,656 in April. The monthly increase seen in May marks the end of four months of previous decline, with approval levels having fallen each month since January of this year. Approvals are also 2.5% higher than…
Read More
Breaking News

Money and Credit – May 2025

Key points: Net borrowing of mortgage debt by individuals increased by £2.8 billion to £2.1 billion in May, following a large decrease in net borrowing of £13.8 billion to -£0.8 billion in April. Net mortgage approvals for house purchases increased by 2,400 to 63,000 in May. Approvals for remortgaging also increased by 6,200 to 41,500…
Read More