3 things required to be the No.1 agent in your Town

Ambition and Hardwork – that is all you need to be successful in estate and lettings agency isn’t it?  Maybe?

I see so many ambitious new start Estate/Letting Agents, believing they will take over their town’s market in a matter of months .. but arent prepared to put in the hardwork

They are wanting to be anointed, be the winner, be fastest growing agent, be the biggest agent in their town before they have actually done it ..

That is an issue with everyone today  … Everyone wants it now.

It’s society .. we now have instant information (internet), instant shopping (amazon), instant dating (tinder), instant TV (Netflix) .. and you 25 to 35 year olds .. you millennials, with shed loads of ambition, who want to start your own agency, want it all now, as you have come to expect it in all other aspects of your life .. including the setting up and succeding up your new lettings and estate agency

Open your eyes …

.. but let’s assume you are both ambitious and put in the hardwork .. you will still won’t succeed


You might ask why? … Yes, I know you are ambitious and you work really hard  … but do you have as much patience?

The more ambitious you .. the more patience you need to have

Look at it like a seesaw .. the bigger your hard work, the bigger the fulcrum (which means you can have a bigger seesaw ie bigger seesaw = better chance of winning) … but then we have to add the plank… and its that plank that is an even bigger issue to whether you succeed or fail..

I see plenty of people who work their ar$es off (ie lots of hardwork) and shed loads of ambition but still don’t succeed in life, lettings and estate agency


No matter how hard you work, I have learnt my success only comes when I  balance my ambition with my patience

The more ambition I have – the greater my patience needs to be .. they go hand in hand .. they need to balance each other out

…and $hit, that is such a tough balancing act

I have learnt – as you must .. and you have no choice ..  to start with, nothing happens without hardwork …and I mean stop watching boxsets on Amazon Prime, stop wasting hours on candy Crush, stop posting cr*p motivational posters on social media, stop going on holidays all time, stop going out three times a week, stop it … eat and live hardwork …

So let’s assume you are prepared to put in the 18 hour days focussed on growing your new lettings and estate agency and you have ambition oozing from your pores .. then you need something else ..a third thing has to kick in.

You see if you recognise yourself as that hard working someone, with all that ambition but with no patience – then the chances are you will lose because you will give up before the success comes

… but do the hardwork and balance every tonne of ambition and with a tonne of patienceand you will be a winner

The answer ….

So where do does everyone go wrong?

They have huge ambition, medium hardwork ethics and no patience

The solution – Work your ar$e off, and the bigger your ambition – the bigger your patience should be

What are you going to decide? .. because remember …

The market decides who wins and who loses  .. You decide on your level hard work and then the balance of ambition and patience

Thank you for reading this.


Want to know more? For more thoughts on how to succeed in lettings (and estate agency) .. visit my YouTube Channel ChristopherWatkin or 450 post blog on growing letting agencies http://how-to-grow-your-lettings-agency.blogspot.co.uk

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

You May Also Enjoy

Overseas Property

5 Must-Try Activities At Rosewood Baha Mar For An Unforgettable Stay

Tucked along the sparkling white sands of Cable Beach, Rosewood Baha Mar stands as a pinnacle of luxury in the heart of The Bahamas. This majestic island resort pairs stunning modern design with unparalleled service, amenities and natural beauty. From rejuvenating spa treatments to underwater adventures, Rosewood Baha Mar allows guests to craft their perfect…
Read More
Breaking News

Breaking Property News – 22/02/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Curious how the Building Safety Regulator will impact your future projects? Article by Will Varnals and Ed Resek Associate Director – Watts Group ‘The Building Safety Act has been described by government as the ‘Biggest Changes to Building Safety for a Generation’. Arguably, the most impactful change at…
Read More
Estate Agent Talk

Home Additions That Can Increase The Attractiveness of a Property

In the dynamic world of the property market, whether you’re in sales or lettings, staying ahead of the curve is crucial. As the property market evolves, so do the preferences of buyers and renters, meaning in order to maximise the attractiveness and value of your property, strategic additions and renovations can make all the difference.…
Read More
Home and Living

The Anatomy of a Perfectly Cozy Reading Nook

The Foundation: Choosing the Right Space Selecting the ideal spot for your reading nook is the cornerstone of its success. Consider a quiet corner bathed in natural light, away from the distractions of modern life. The goal is to create a haven where one can escape into the world of literature without interruptions. Location Matters…
Read More
Breaking News

Breaking Property News – 21/02/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Government announces new Short-term lets rules to protect communities and keep homes available. Press Release London February 2024 – Overview – ‘Short-term lets rules to protect communities and keep homes available. Local residents will be protected from being pushed out of their communities by excessive short-term…
Read More
Breaking News

Enhancing Security and User Experience with Face Recognition Technology

In an era where digital interactions dominate our daily lives, the need for robust and convenient security measures has never been greater. Traditional methods of authentication, such as passwords and PINs, are increasingly susceptible to breaches and hacks. In response to these challenges, face recognition technology has emerged as a cutting-edge solution, offering a unique…
Read More