4 Rules for Using an iPad During a Market Appraisal.

Being able to move through multiple slides that are tailored to a specific client and include the reasons to select you to market their property and a local/national market update, is an effective way at displaying professionalism and almost certainly displaying greater market knowledge than competitors.

The single best use of an iPad during a Market Appraisal.
Clearly the reason to use an iPad is to help promote yourself and your service as being superior to that of any of your competitors. It does not need to replace anything currently adopted but it is an effective aid that supports what you are saying by using visuals… which are far more memorable than words alone.

Rule Number 1: Personalise the presentation to each client.
Making it personal immediately shows to the client you care and have already put work in on their behalf.  Slide content should be relevant to their situation, and it be clear it was  created just for them – easily achieved by simply putting their name and address on it.

Rule Number 2: Don’t use your iPad as a teleprompter.
Have the iPad displaying a single, yet powerful, message that directly relates to the point you want to talk about. Less (text) is more. Also there’s a problem with readability on the screen when there’s too much text and especially if it’s too small. Designers may love a small type, but readers do not, so large font is best.

Rule Number 3: Make sure the client is emailed a copy of their presentation
Your iPad/tablet works superbly as a presentation tool during the appointment and gets the reasons to choose you to market the property across clearly. It’s important therefore to make sure the client can refer back to these points, and perhaps share these with others involved in the decision making process. Systems such as Acaboom make it easy to email a presentation and even notify you whenever a client is viewing it.

Rule Number 4: It’s about you, not your tools. But you want to improve conversion rates
Chances are that you are good at building a rapport and therefore win a good number of the market appraisals you attend. But using an iPad presentation is all about becoming even more effective and improving the percentage you win. Whether it’s during the appointment and using the visuals to get your points across more clearly, or knowing when the best time to follow up with a client an iPad system is an easy way to start winning more.

Alex Evans

You May Also Enjoy

Breaking News

Biggest property put-offs revealed by homebuyers

Biggest property put-offs could see homebuyers offer £40k less or more – From flying flags to aggressive dog breeds The latest research from Springbok Properties has revealed the biggest property put-offs that could see buyers offer as much as £40,000 less, if not more, leaving many sellers struggling to achieve their asking price in the…
Read More
Rightmove logo
Breaking News

Southern buyers benefit most from static house prices and lower mortgage rates

Ahead of the Bank of England’s interest rate decision at 12:00pm on Thursday, Rightmove’s analysis shows that buyers in London and the south of England are benefitting most from improved affordability compared to last year Across Great Britain, the average monthly mortgage payment is now £84 lower than a year ago: In London, buyers are…
Read More
Home and Living

Kitchen Trade Expert Shares Five Benefits of Fully Assembled Units

The UK kitchen and bedroom fitting sector is currently facing a number of challenges. The UK Trade Skills Index 2023 report revealed that 937,000 new workers will be needed in the construction and trade industries by 2032 to meet the demands of the sector, impacted by the widening skills loss posed by Brexit, an ageing…
Read More
Breaking News

Why are HMO numbers falling?

The latest research from COHO, the HMO management platform, reveals that despite little change in tenant demand, house share availability has dropped by almost -60% in some parts of England, raising the question of whether we’re seeing an HMO landlord exodus. COHO’s analysis of house share listings data* shows that in England, the number of…
Read More
Breaking News

Only 27% of homes have been fixed in a £1.8bn Govt programme

Report shows only 27% of homes have been fixed in a £1.8bn Govt programme, as red tape and asbestos keep thousands in the cold Thousands of homes will face another winter of fuel poverty due to a raft of failures as scheme to fix them hits buffers Hundreds of millions of pounds of allocated grant…
Read More
Breaking News

UK House Price Index for July 2025

The latest index shows that: – The average monthly rate of house price growth in July was +0.3%. The average annual rate of house price growth in July was +2.8%, down slightly from +3.6% in June. As a result, the average UK house price sits at £269,735.   Director of Benham and Reeves, Marc von…
Read More