4 Tips on How to Write a Property Description

Real estate agents typically don’t expect to be writing so much content about each of the properties they’re trying to sell. From promotional materials to property descriptions- there’s a lot of writing involved. And, if you’re struggling to make every property description unique and effective, you need to come up with a strategy. This strategy should help you write a property description according to a set plan, and follow the same steps that will lead to great results.

Luckily, we’ve got you covered. Below, you’ll find the 4 ultimate tips on how to write a property description simply and without any trouble.

1. Interview the Sellers

Who knows the property you’re trying to sell better than the current owners trying to sell? They’ve lived in it, experienced all of its perks, and can tell you exactly what to point out in your description.

So, make sure to first sit and have a long talk with your sellers. Make sure you get all the important information out of them and help them share the best details about the property. You should learn about:

  • the neighborhood and what they like about it
  • each of the residents’ favorite room
  • whether they spend time in the outdoor spaces and what activities they do
  • the little things they love about the property
  • the location

Once you gather this first-hand information, you can start working on your draft.

2. Prioritize

When you’re writing a property description, you want to start on a strong note. Ask professional writers and they’ll tell you just how important it is to draw the reader’s attention quickly and make sure they develop an interest in what you have to say.

So, prioritize the best features of the property and start with the unique, interesting, fun, or specific detail that you believe the buyers will fall in love with. It could be a number of things:

  • the pool with the outdoor bathtub
  • the children-friendly neighborhood and community
  • the stunning view
  • the smart system installed
  • the location that is close to the school/city center/parks or something the buyers will love

Once you decide what to start with, you’ll be able to write the opening lines of your property description.

3. Tell a Story

After you’ve decided what to start with, you need to work out all the other information in the property description. But, simply listing the property information may be boring for the buyer. After all, they’ve probably been reading dozens of these descriptions every day.

So, make your description more personal and human-centric.

To do so, it would be best to try and create a story around the property. The story will talk about the features of the property and what those features mean to the people living in it. Here’s what we believe you need to cover.

Architecture & Design

Talk about the style this property was built in and how it makes you feel when you’re inside. Mention specific architectural and design details that will help the buyer envision themselves living in the property. If there’s a loft space, large windows, a central stone fireplace, or anything that you find interesting, include it in this section.

Kitchen

The kitchen is one of those elements that should always be a part of the property description, especially for families. They’ll want to know how big it is, what amenities are included, the functionality, and special features like a wine refrigerator or marble island.

Outdoor Spaces

If the property comes with an outdoor space, there’s your chance of making it even more desirable. Instead of writing how big the space is, mention the activities that one can do there. Maybe it’s good for playing a sport, exercising, barbecuing, enjoying the peace and quiet, or something else.

Practical Features

Are there features of this property that will make the buyers’ life a bit more convenient and practical? If so, make sure to list them. Maybe there’s a double garage space for their cars, a basement space they could turn into whatever they like, or a laundry room that is always good to have.

Location

Last, talk about the location of the property and how it simplifies the life of the buyer. Maybe it’s close to the gym, the supermarket, the farmer’s market, the school, the theater, or whatever else the buyer might like.

Make sure to organize all of these sections naturally, and make it sound like you’re talking to a friend about a property you’ve just found out about. If you struggle with writing, Trust My Paper can help. Their professional writers can help you tell the story in any style you choose.

4. Edit and Proofread

Finally, you need to make sure every word and punctuation mark of your description is accurately written. If there’s even one typo in it, it’ll completely degrade you and people might find you unprofessional.

You can do it on your own or hire a writing service to do it. They’ll take a look at your description and edit or rewrite the weak parts. This way, you’ll know your description is ready to be published.

Final Thoughts

Yes, writing a property description that sells is a somewhat complex task. You need to invest the time and energy into gathering and organizing all the right information. But, once you learn how to do it routinely, you’ll have no trouble with writing one, ever again.

So, take our tips and start applying them to your next property description. You’ll be amazed just how simple but practical they are.

Erica Sunarjo is a professional estate agent with a particular taste. She knows how to sell a property, as her descriptions are impeccable and drive many clients. Erica works as a consultant in the real estate field and loves to share her experience and real-life stories in her articles.

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Rightmove logo
Breaking News

Rightmove’s weekly mortgage tracker 30/05/25

Average rates for 2-year and 5-year fixed-rate mortgages   Term Average rate Weekly change Yearly change 2-year fixed 4.64% +0.03% -0.78% 5-year fixed 4.61% +0.03% -0.45%   Lowest rates for 2-year and 5-year fixed-rate mortgages   Term Lowest rate Weekly change Yearly change 2-year fixed 3.82% +0.02% -0.93% 5-year fixed 3.88% +0.09% -0.55%   Average…
Read More
Home and Living

Carpet Cleaning Specials in Stanton: Save on Your Next Service

Sure, the carpeting in your Stanton home is inviting and adds warmth and comfort, but it can also store harmful dirt, allergens, and bacteria that can affect your family’s health. This makes regular carpet cleaning not only better for your health, but also your wallet. With Carpet Cleaning Stanton specials, you can save on the professional services…
Read More
Rightmove logo
Breaking News

Seven in ten branches now using Rightmove’s insights and training platform

New figures from Rightmove, the UK’s largest property platform, show that seven in ten estate and letting agency branches are making use of its insights and training platform, the Rightmove Hub. This is up from 56% of branches back in 2023. The Hub, first launched ten years ago and recently revamped, has expanded in response…
Read More
Letting Agent Talk

From Fixer-Upper to Profitable Asset: Strategic Renovations for Landlords

Did you buy a fixer-upper? Or maybe you inherited one. Either way, you’re standing in a place with peeling linoleum, a questionable smell, and wallpaper that could file for social security. The big question: Do you patch things up, go full HGTV, or just torch it for the insurance (don’t do that)? First, take a…
Read More
Breaking News

Household Costs Indices for UK household groups: January to March 2025

Household Costs Indices, 12-month growth rates, expenditure shares and contributions for UK household groups and all-households. These are official statistics in development. Main points Overall UK household costs, as measured by the Household Costs Index (HCI), rose by 2.6% in the year to March 2025; this is a fall from 2.9% in the year to…
Read More
Surge in country and seaside property values
Breaking News

Why Rural House Prices Are Surging Faster Than Cities

New analysis from Open Property Group reveals that rural England is facing an affordability crunch, as house prices in the countryside outpace urban growth, despite lower average wages and higher living costs in remote areas. These shifting dynamics are challenging the long-standing assumption that rural life offers a more affordable and sustainable alternative to the…
Read More