4 Tips on How to Write a Property Description
Real estate agents typically don’t expect to be writing so much content about each of the properties they’re trying to sell. From promotional materials to property descriptions- there’s a lot of writing involved. And, if you’re struggling to make every property description unique and effective, you need to come up with a strategy. This strategy should help you write a property description according to a set plan, and follow the same steps that will lead to great results.
Luckily, we’ve got you covered. Below, you’ll find the 4 ultimate tips on how to write a property description simply and without any trouble.
1. Interview the Sellers
Who knows the property you’re trying to sell better than the current owners trying to sell? They’ve lived in it, experienced all of its perks, and can tell you exactly what to point out in your description.
So, make sure to first sit and have a long talk with your sellers. Make sure you get all the important information out of them and help them share the best details about the property. You should learn about:
- the neighborhood and what they like about it
- each of the residents’ favorite room
- whether they spend time in the outdoor spaces and what activities they do
- the little things they love about the property
- the location
Once you gather this first-hand information, you can start working on your draft.
2. Prioritize
When you’re writing a property description, you want to start on a strong note. Ask professional writers and they’ll tell you just how important it is to draw the reader’s attention quickly and make sure they develop an interest in what you have to say.
So, prioritize the best features of the property and start with the unique, interesting, fun, or specific detail that you believe the buyers will fall in love with. It could be a number of things:
- the pool with the outdoor bathtub
- the children-friendly neighborhood and community
- the stunning view
- the smart system installed
- the location that is close to the school/city center/parks or something the buyers will love
Once you decide what to start with, you’ll be able to write the opening lines of your property description.
3. Tell a Story
After you’ve decided what to start with, you need to work out all the other information in the property description. But, simply listing the property information may be boring for the buyer. After all, they’ve probably been reading dozens of these descriptions every day.
So, make your description more personal and human-centric.
To do so, it would be best to try and create a story around the property. The story will talk about the features of the property and what those features mean to the people living in it. Here’s what we believe you need to cover.
Architecture & Design
Talk about the style this property was built in and how it makes you feel when you’re inside. Mention specific architectural and design details that will help the buyer envision themselves living in the property. If there’s a loft space, large windows, a central stone fireplace, or anything that you find interesting, include it in this section.
Kitchen
The kitchen is one of those elements that should always be a part of the property description, especially for families. They’ll want to know how big it is, what amenities are included, the functionality, and special features like a wine refrigerator or marble island.
Outdoor Spaces
If the property comes with an outdoor space, there’s your chance of making it even more desirable. Instead of writing how big the space is, mention the activities that one can do there. Maybe it’s good for playing a sport, exercising, barbecuing, enjoying the peace and quiet, or something else.
Practical Features
Are there features of this property that will make the buyers’ life a bit more convenient and practical? If so, make sure to list them. Maybe there’s a double garage space for their cars, a basement space they could turn into whatever they like, or a laundry room that is always good to have.
Location
Last, talk about the location of the property and how it simplifies the life of the buyer. Maybe it’s close to the gym, the supermarket, the farmer’s market, the school, the theater, or whatever else the buyer might like.
Make sure to organize all of these sections naturally, and make it sound like you’re talking to a friend about a property you’ve just found out about. If you struggle with writing, Trust My Paper can help. Their professional writers can help you tell the story in any style you choose.
4. Edit and Proofread
Finally, you need to make sure every word and punctuation mark of your description is accurately written. If there’s even one typo in it, it’ll completely degrade you and people might find you unprofessional.
You can do it on your own or hire a writing service to do it. They’ll take a look at your description and edit or rewrite the weak parts. This way, you’ll know your description is ready to be published.
Final Thoughts
Yes, writing a property description that sells is a somewhat complex task. You need to invest the time and energy into gathering and organizing all the right information. But, once you learn how to do it routinely, you’ll have no trouble with writing one, ever again.
So, take our tips and start applying them to your next property description. You’ll be amazed just how simple but practical they are.
Erica Sunarjo is a professional estate agent with a particular taste. She knows how to sell a property, as her descriptions are impeccable and drive many clients. Erica works as a consultant in the real estate field and loves to share her experience and real-life stories in her articles.
You May Also Enjoy
Housing Ombudsman’s report demonstrates necessity of vibrant and growing private rental sector
Inheritance Tax Receipts raise £1.5 billion in two months
Propertymark Responds to Boiler Scheme Consultation
Industry Reaction to Bank of England’s decision to hold interest rates at 4.25%
Rents Climb as High as 17.4%
