4 ways estate agencies can rock at Pinterest.

November 26, 2014

When people are scrolling through pins on Pinterest, one of the Internet’s fastest growing social networks, they are in an aspirational mindset and looking for attractive images. Much the same could be said about people searching for property.

Statistics show women in their mid twenties and thirties are the most active on the network, so it’s a great medium for estate agents to engage with first time buyers. Add to this the fact that the word “home” is the most popular board name on Pinterest and you’ve got a rather compelling recipe.

So how can estate agents make the most of the two million plus Pinterest users in the UK? Here are four simple ways an estate agency can rock at Pinterest:

1. Curate other people’s material and get inspired

Identify the influential people and businesses in your community and be seen to be engaging with them with re-pins, comments and likes. It may help to have a look around at some of the great work other estate agents are doing to get inspiration.

2. Create boards that reflect your estate agency’s personality

Show off your in-depth knowledge of your region by creating a board for your neighbourhood; tap into the popularity of interior design and DIY or create boards for interesting architectural features. Offering followers not only attractive but useful content is a great way to show you care and will give you an edge over competitors.

3. Only pin the properties you want to showcase

Instead of posting every listing, only pin your best listings that showcase the type of properties you specialise in. Don’t forget to link the pin to the listing on your website.

4. Integrate a Pinterest share button on your listing page

Integrate a Pinterest share button on your listing page that allows potential clients to easily pin properties they are interested in.

Originally posted on Propertyflock, a new and easy to use one-stop hub for marketing your estate agency.

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