47% Increase in Property Search Queries on Mobile Devices.

September 30, 2015

Recent research by Google has revealed that the number of property search queries being performed on mobile devices increased by 47% in the first quarter of 2015, reports Dorset-based digital marketing agency Bespoke 4 Business.

And with 33% of Britons opting for smartphones as the device of choice in 2014, ahead of 30% who preferred laptops*, never has it been more crucial for businesses to ensure their websites are fit for purpose.

“As the property market becomes more competitive, people are relying on their smartphones and tablet devices to stay one step ahead of their rival house hunters” remarked Bespoke 4 Business Director Anthony Tilley.

“Buyers are using their mobile devices to search for new property listings, find directions, research an area, call or e-mail an agent directly, or view photos and plans so it’s vital that property agents have a website that is fully mobile responsive so it displays and functions correctly whether on mobile, tablet or PC”.

Google research has also revealed that potential buyers are using their mobile to work out their financial position. Last year, twenty five percent of Google searches for mortgages were on mobile devices and terms such as “mortgage calculator” made up half of those searches.

Video has also emerged as a key opportunity for estate agents to increase their web traffic, with one in five future home buyers indicating they’d use a mobile device to watch a virtual tour of a property so they can get a room-by-room view (Google Consumer Survey, April 2014).

“Clearly, the place to reach home buyers is on mobile so having a mobile-friendly web presence combined with the latest functionality and an easy-to-use content management system so the site can be updated regularly, will help agents capture the maximum available online traffic and increase their levels of instructions and sales”.

* Ofcom

Alex Evans

You May Also Enjoy

Rightmove logo
Breaking News

Rightmove asks government to carefully consider property tax changes

The UK’s largest property platform Rightmove is asking the government to carefully consider the impact of any changes to property taxation to avoid unintended consequences which would risk stalling parts of the market. Key data National property tax Just under a third (30%) of homes for sale in England are priced at over £500,000, and…
Read More →
Estate Agent Talk

Get Fast and Reliable Basement Flood Cleaning Services

Having water in your basement is awful. It could be because of a storm, busted pipe, or bad sump pump. Whatever the reason, water damage in your basement has disastrous effects if not dealt with. Basement Flood Cleaning Services are what you need. They will dry it out, disinfect the floor, and have your basement…
Read More →
Breaking News

Breaking Property News 21/08/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Providing comprehensive, predictive operational intelligence across all aspects of building operations  JLL (NYSE: JLL) this week introduced artificial intelligence (AI) capabilities that are now available as an add-on to Prism, its award-winning building operations platform. As part of JLL’s property management technology ecosystem powered by…
Read More →
Breaking News

UK House Price Index summary: June 2025

The average monthly rate of house price growth in June was 1.4%. The average annual rate of house price growth in June was 3.7%, up from 2.7% in May. As a result, the average UK house price remains at £269,000.   CEO of Yopa, Verona Frankish, commented: “June’s figures reflect a market that is steadily…
Read More →
Breaking News

Private rent and house prices, UK: August 2025

Average UK monthly private rents increased by 5.9%, to £1,343, in the 12 months to July 2025 (provisional estimate); this annual growth rate is down from 6.7% in the 12 months to June 2025. Average rents increased to £1,398 (6.0%) in England, £807 (7.9%) in Wales, and £999 (3.6%) in Scotland, in the 12 months…
Read More →
Breaking News

Industry response to latest inflation figures

Nathan Emerson, CEO of Propertymark, comments: “Unfortunately, any increase seen within the rate of inflation does brings very justified concerns to consumers, many of whom are still struggling with the cost of living, which has been steadily rising over the past few years. “Although there is more work to be done to help ensure inflation…
Read More →