5 Power Tips for Killer Blog Writing Results
March 29, 2018
The internet is a busy old virtual world from websites to Tweets, where ever you turn it is crowded and you have to work harder than ever to make sure you get your content seen. Here are five simple yet highly effective tips for blog writing which will help you to increase your views and effectiveness / return on investment of your efforts:
“Estate Agent uses the ‘F’ word against local rivals! Read more here.”
“This single marketing tip will save you £10,000 annually.”
- Attention Grabbing Title: In most cases the title will be always viewable and is what will grab peoples attention first. Make sure it is hard impacting and contains keywords. When you look at your emails you’ll see title of them over images and content, searching on Google then your keywords will be what is shown in the results and likewise for social media. It is important that your title really hits home in what the blog will contain or that it even sets enough curiosity in the readers mind or causes alarm / a chuckle / be in amongst trending themes and more. Simply read your title and be honest with yourself, would it tempt you to click on it and would it stand out from the crowd?
- An image that stands out: Here I place nearly as equal importance alongside the title, it is the all important title image and the one that is likely to capture someones attention when scrolling through their social media updates etc. Here you need to be clever and think outside the box and use, as Monty Python would say, something completely different. I am always taking photos and usually take my camera whenever I am out and about, if I see something different then I take a photo of it – I have built up my own photo library of over 10,000 images now. We all know about the power of a photo so take time to choose the best, do not rely on a stock images that may have been used and seen many times before and if you need to edit the original image to make it more impacting then spend some time to do so!
- Work on blog content: Once you have grabbed someones attention to your blog then you need to make sure that the content of the blog will carry on engaging them to at least spend time reading / scan reading your blog and ultimately arrive at a call to action such as clicking a link on the blog, leaving a comment or even carry on browsing your website by clicking on another blog / news item to read. Make sure the blog is neatly set out, if you can try not to have just big paragraphs of text as this may tempt someone to move away all too quickly as they are busy, try to involve the likes of quotes, bullet points, stats, internal blog images and more to break things up and enable someone to quickly overview your blog and pick out the pieces they need – Most people stumble across a blog as they are in need of something such as advice to a question they have. If you can, write a blog and then leave it for a few hours and then re-visit it to read it through thus making sure it is actually an engaging piece and to also eliminate any errors you may have made such as grammar / spelling.
- Strategic Words: Make sure that you are SEO friendly and that your blog contains both keywords and phrases which will help your piece to be found across the internet to include appearing in search results via Google and on social media platforms.
- Share: Once the blog is written then make sure you get it out there! The internet offers us many ways in which to share our content so if you can look at social media sharing and make sure your title is included, title blog image and at least a sentence or two (depending which platform you are sharing on) to entice the would be reader. Do not forget the likes of sharing it in newsletters, submitting it to other related news channels and also consider, depending on the theme of it, submitting it to print publications in case it is of interest – Many other websites / print publications are always hungry for great content so to do dismiss national / international media channels for your content to be sent to.
You May Also Enjoy
Industry Response to the Resignation of Angela Rayner
Lawrence Turner, Director of Boyer said: “Angela Rayner’s planning reforms rightly acknowledged the scale of the Housing Crisis and the urgent need for bold, decisive action. Her resignation must not become an excuse for delay. The new Secretary of State now bears the responsibility to continue to unlock delivery and work to win the support…
Read More 
Halifax figures show third consecutive month of growth – Thoughts from the Industry
The latest Halifax House Price Index for August shows that: – On a monthly basis, house prices increased by 0/3% in August. This was the third consecutive monthly increase seen. House prices were also up 2.2% on an annual basis although this annual rate of growth had cooled from the 2.5% seen in July.…
Read More 
House prices continue to rise at a steady pace
• House prices increased by +0.3% in August, marking a third consecutive monthly rise • Average property price now £299,331, edging up to a new record high • Annual rate of growth eases slightly to +2.2% (down from +2.5% in July) • Average price paid by first-time buyers falls slightly as affordability improves • Northern…
Read More 
From offer to ownership: The risk of celebrating your mortgage too soon
Securing a mortgage is a major milestone, but celebrating too soon can lead to costly mistakes. Louise Ainley, a qualified conveyancer at licensed conveyancer course provider Access Law Online, explains the important steps to take after your mortgage is approved for new homeowners to avoid delays, protect their investment, and for a smooth transition to…
Read More 
New record rent across Great Britain as landlords brace for Renters’ Rights Bill and potential tax changes
The average advertised rent across Great Britain has risen to a new record in August of £1,577 per calendar month Average advertised rents are now 3% higher than at this time last year, in line with Rightmove’s prediction for the year, with constrained supply contributing to rising rents: The number of available homes to rent…
Read More 
Top Technical SEO Mistakes Dubai Businesses Make (and How to Fix Them)
Dubai’s digital marketplace is one of the most competitive in the world. Businesses are investing heavily in design, ads, and content—but many overlook the foundation of online success: technical SEO. Without it, even the best marketing campaigns can fail to deliver results. That’s why forward-thinking companies turn to solutions like data-driven SEO Service in Dubai…
Read More