5 reasons you need social media to market your estate agency

November 14, 2014

Having lasted far beyond its buzz word days, social media marketing has been proven to add value to thousands of businesses across the globe. However many estate agents are having difficulty conquering this unexploited territory, despite the enormous opportunity it represents.

Here are 5 reasons why you shouldn’t ignore this invaluable marketing tool:

1. Word of mouth is the most powerful tool you have. Social media allows you to amplify and archive the positive conversations that are already taking place about your estate agency.

2. You already show that you care for your clients in person, so why aren’t you doing it online? Social media allows you to nurture relationships with your clients in an informal and personal way that shows that you really care.

3. Social media sites such as Facebook can be a great source of high impact-low cost advertising. Their ads allow you to target a specific geographical region that give you a highly targeted campaign.

4. Fair ground coming to town this weekend? New school opening next week? Change in the council tax? Social media provides a medium to show your passion and knowledge for your neighbourhood. By becoming the hub for your local area, you’ll be the first estate agent sellers think of.

5. Social media sites provide another way to show-off your properties – however they should NOT be used as an extension of your window display. The golden rule is that 20% of content should be about yourself and the other 80% should be content that is truly valuable to your audience.

Originally posted on Propertyflock, a new and easy to use one-stop hub for marketing your estate agency.

Alex Evans

You May Also Enjoy

Kerb appeal
Estate Agent Talk

Why November and December are the best and most affordable months to buy

Buyers and sellers looking for the right time to move can consider top reasons from property experts to start the process this November and December. The autumn and winter months may not be the first that come to mind when considering a move, but potential buyers and sellers can be reassured by the experts that…
Read More →
Breaking News

Farmers protest outside Westminster today in anger at the IHT ongoing debate – expert legal view

With today’s news about farmers set to protest outside Westminster in anger at the IHT ongoing debate, Tom Gauterin, Director at national law firm Freeths, said: “Although it is good to hear Mr Reed last week suggest that the Government is listening to farmers, today’s protests would suggest otherwise with the extent of their concerns…
Read More →
Love or Hate Rightmove
Breaking News

Bank Rate cuts boost optimism for 2025 despite Budget pause

Average new seller asking prices drop by 1.4% (-£5,366) this month to £366,592, a bigger fall than the usual, seasonal 0.8% drop seen at this time of year, likely due to pre- and post-Budget jitters However, despite the dampening effect of the Budget, market activity remains stronger than last year as Bank Rate falls: The…
Read More →
Breaking News

How to market to Estate Agents UK

The UK’s property sales and letting industry is quite sizable in both volume of work and those employed within. Some 25 million dwellings in England alone exist and there were estimated to be approximately 55,500 estate agents working in the United Kingdom as of the second quarter of 2024. Up and down the country, in…
Read More →
Letting Agent Talk

Preventative Measures to Reduce the Risk of Emergencies in a Rental Home

Ensuring that a rental home is safe and well-maintained is essential for both landlords and tenants. Emergencies in a rental property can lead to significant stress, financial loss, and potential damage. However, by implementing preventative measures, landlords and tenants alike can reduce the risk of emergencies and create a safer living environment. This guide provides…
Read More →
Estate Agent Talk

Understanding the Metrics Used by Estate Agents to Determine Your Home’s Worth

Determining the value of a property can sometimes feel like a complex process shrouded in mystery. However, understanding the various metrics and considerations that estate agents use to assess your home’s worth can demystify the process and empower you as a homeowner. This blog will provide a comprehensive guide to the key factors estate agents…
Read More →