5 reasons you need social media to market your estate agency

November 14, 2014

Having lasted far beyond its buzz word days, social media marketing has been proven to add value to thousands of businesses across the globe. However many estate agents are having difficulty conquering this unexploited territory, despite the enormous opportunity it represents.

Here are 5 reasons why you shouldn’t ignore this invaluable marketing tool:

1. Word of mouth is the most powerful tool you have. Social media allows you to amplify and archive the positive conversations that are already taking place about your estate agency.

2. You already show that you care for your clients in person, so why aren’t you doing it online? Social media allows you to nurture relationships with your clients in an informal and personal way that shows that you really care.

3. Social media sites such as Facebook can be a great source of high impact-low cost advertising. Their ads allow you to target a specific geographical region that give you a highly targeted campaign.

4. Fair ground coming to town this weekend? New school opening next week? Change in the council tax? Social media provides a medium to show your passion and knowledge for your neighbourhood. By becoming the hub for your local area, you’ll be the first estate agent sellers think of.

5. Social media sites provide another way to show-off your properties – however they should NOT be used as an extension of your window display. The golden rule is that 20% of content should be about yourself and the other 80% should be content that is truly valuable to your audience.

Originally posted on Propertyflock, a new and easy to use one-stop hub for marketing your estate agency.

Alex Evans

You May Also Enjoy

Breaking News

Renters’ Rights Act will be enforced from May 1st 2026

Lettings experts outline key changes landlords must prepare for Following the announcement that the Renters’ Rights Act will begin being implemented from May 1st, lettings and compliance experts at Beresfords Group are advising landlords to start preparing now for the most significant reform to the private rented sector in decades. The government has confirmed that…
Read More →
Estate Agent Talk

The Compliance Curve: Meeting Landlord Safety Standards Through Smart Heating Upgrades

In today’s rental market, compliance isn’t just about ticking boxes — it’s about protecting investments, safeguarding tenants, and staying ahead of fast-evolving regulations. For landlords across the UK, particularly those managing older housing stock, staying compliant has become a strategic exercise in property value preservation. Among the many areas demanding attention, heating systems stand out…
Read More →
Breaking News

Government confirms ban on no fault evictions to begin in May

The Government has confirmed that no fault evictions will officially end by May next year, marking one of the most significant reforms to the private rented sector in a generation. Under the updated Renters’ Rights Act timetable, Section 21 will be abolished from May 2026, with ministers pledging greater security for England’s 11 million private…
Read More →
Breaking News

Landlords must ‘act quickly’ after Renters Rights Act launch date is announced

A leading estate and lettings agent says that landlords must “act quickly” after the Government announced that the controversial Renters Rights Act will be implemented from May 1st next year. The changes, which include the end of Section 21 “no-fault” evictions, represent the biggest upheaval in the landlord and tenant sector in a generation. The…
Read More →
Estate Agent Talk

Landlord EICRs Compliance in 2026: EICR Rules, Costs & Risks — Interview with Ethem from Efficient Home Energy

With thousands of landlords approaching their next round of electrical safety renewals, 2026 is shaping up to be a crucial year for safety compliance. In this exclusive interview, Ethem, an electrical safety expert from Efficient Home Energy, breaks down the risks, the regulations and the practical steps landlords and letting agents must take to stay compliant and protect…
Read More →
Breaking News

Mortgage arrears and possessions Q3 2025

UK Finance today releases its latest mortgage arrears and possessions data for Q3 2025, while highlighting continuing lender support for any customers facing financial difficulty. Key Information  The number of homeowner mortgages in arrears fell by four per cent in Q3 2025 compared to the previous quarter. The number of buy-to-let (BTL) mortgages in arrears…
Read More →