5 reasons you need social media to market your estate agency

November 14, 2014

Having lasted far beyond its buzz word days, social media marketing has been proven to add value to thousands of businesses across the globe. However many estate agents are having difficulty conquering this unexploited territory, despite the enormous opportunity it represents.

Here are 5 reasons why you shouldn’t ignore this invaluable marketing tool:

1. Word of mouth is the most powerful tool you have. Social media allows you to amplify and archive the positive conversations that are already taking place about your estate agency.

2. You already show that you care for your clients in person, so why aren’t you doing it online? Social media allows you to nurture relationships with your clients in an informal and personal way that shows that you really care.

3. Social media sites such as Facebook can be a great source of high impact-low cost advertising. Their ads allow you to target a specific geographical region that give you a highly targeted campaign.

4. Fair ground coming to town this weekend? New school opening next week? Change in the council tax? Social media provides a medium to show your passion and knowledge for your neighbourhood. By becoming the hub for your local area, you’ll be the first estate agent sellers think of.

5. Social media sites provide another way to show-off your properties – however they should NOT be used as an extension of your window display. The golden rule is that 20% of content should be about yourself and the other 80% should be content that is truly valuable to your audience.

Originally posted on Propertyflock, a new and easy to use one-stop hub for marketing your estate agency.

Alex Evans

You May Also Enjoy

Breaking News

HMRC ramps up scrutiny of residential property valuations as it cracks down on inheritance tax avoidance

  Taxman’s requests for help from the Valuation Office Agency with property valuations in IHT returns rises nearly 25% Rise reflects HMRC’s increased efforts to recover revenue from underreported and misvalued estates.   HM Revenue & Customs is increasingly challenging residential property valuations in inheritance tax (IHT) returns, with the number of cases referred to…
Read More →
Breaking News

Renters urged to understand their new rights before major law change

With just one week until the first phase of the Renters’ Rights Act comes into effect, renters across England are being urged to understand how the changes will affect their rights, tenancies and day-to-day renting experience. From 1 May 2026, the new legislation will introduce wide-ranging reforms designed to provide greater stability, clearer rights, and…
Read More →
Adding second coat of varnish floor boards
Home and Living

The Foundation of Your Home: Why Your Subfloor Dictates Your Flooring Destiny

In the field of residential and commercial renovation, the aesthetic selection of a floor covering—be it the grain of a hardwood plank, the texture of a stone tile, or the finish of a luxury vinyl—often commands the most attention. However, from a technical perspective, the long-term performance and durability of these materials are entirely dependent…
Read More →
Breaking News

Almost £1.4m difference in property prices between the start and finish lines of London Marathon

The latest property market analysis from London’s number one lettings and sales estate agency brand, Foxtons, has revealed that there’s a difference of almost £1.4m in the average sold price from the starting point of the London Marathon and the finish line. As London’s largest estate agent, Foxtons holds an unrivalled view of the London…
Read More →
Rightmove logo
Breaking News

Demand drops year-on-year for commercial property from high base

Three out of four of the main commercial property sectors saw a yearly decline in demand both in terms of leasing and investment in the first quarter of the year, amid speculation about interest rate hikes following the start of the war in Iran. According to Rightmove’s Commercial Insights Tracker for Q1 2026, the office…
Read More →
Breaking News

Property market is improving

Property market is improving, but more sellers are cutting prices and withdrawing from the market The latest market data analysis from House Buyer Bureau has found that whilst the property market is showing signs of improvement, more sellers are still being forced to cut their asking price, endure a failed sale, or withdraw from the…
Read More →