5 reasons you need social media to market your estate agency

Having lasted far beyond its buzz word days, social media marketing has been proven to add value to thousands of businesses across the globe. However many estate agents are having difficulty conquering this unexploited territory, despite the enormous opportunity it represents.

Here are 5 reasons why you shouldn’t ignore this invaluable marketing tool:

1. Word of mouth is the most powerful tool you have. Social media allows you to amplify and archive the positive conversations that are already taking place about your estate agency.

2. You already show that you care for your clients in person, so why aren’t you doing it online? Social media allows you to nurture relationships with your clients in an informal and personal way that shows that you really care.

3. Social media sites such as Facebook can be a great source of high impact-low cost advertising. Their ads allow you to target a specific geographical region that give you a highly targeted campaign.

4. Fair ground coming to town this weekend? New school opening next week? Change in the council tax? Social media provides a medium to show your passion and knowledge for your neighbourhood. By becoming the hub for your local area, you’ll be the first estate agent sellers think of.

5. Social media sites provide another way to show-off your properties – however they should NOT be used as an extension of your window display. The golden rule is that 20% of content should be about yourself and the other 80% should be content that is truly valuable to your audience.

Originally posted on Propertyflock, a new and easy to use one-stop hub for marketing your estate agency.

Alex Evans

You May Also Enjoy

Breaking News

Sellers of larger homes make £122.5k average capital gains, crushing the gains from flats

Sellers of detached homes made £122,500 in capital gains when selling their home over the last 18 months while flats yielded an average gain of £27,000 Sellers in England and Wales made an average gain of £72,000, a 38 per cent increase in value from when they bought the property The average seller in London…
Read More
Breaking News

London’s second homeowners face £16,446 CGT bill

London’s second homeowners face £16,446 capital gains tax bill, but prime London sellers escaping unscathed The latest research from Enness Global has found that whilst the London property market remains subdued, the city’s second homeowners could still be hit with significant costs when exiting their investments, with the average seller now facing a capital gains…
Read More
Love or Hate Rightmove
Estate Agent Talk

Rightmove launches new webinar to equip agents with market leading insights and business-boosting strategies

Rightmove, the UK’s largest property platform, is launching a new webinar to equip agents with the latest market intelligence and profit-boosting strategies to accelerate sales and improve conversion rates. The webinar titled, ‘From pitch to profit: Competing on more than just fee’, will take place live on Friday 17th October at 1pm, exclusively for Rightmove…
Read More
Estate Agent Talk

60% of homeowners admit to stress & sleepless nights

Managing your mortgage and mental health as 60% of homeowners admit to stress and sleepless nights The latest insight from award-winning mortgage adviser, Alexander Hall, has shown that for the majority of homeowners, their mortgage is their single largest financial worry, with 60% stating that their mortgage worries have impacted their mental health at one…
Read More
Commercial Agent Talk

Improve Tenant Satisfaction with Expert Commercial Property Management

In the world of commercial real estate, tenant satisfaction can make or break a property’s success. Happy tenants are more likely to renew leases, recommend the property to others, and take better care of the premises. However, achieving and maintaining tenant satisfaction requires more than just a well-maintained building—it takes expertise, communication, and a strategic…
Read More
Breaking News

Breaking Property News 15/10/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Genie blends property inspection tech with professional surveyor support   Property inspection app Survey Shack has launched a new service as part of its Premium package. Genie adds expert post-inspection support from a professional surveyor to the app-guided property inspection experience. Survey Shack is already on point…
Read More