5 reasons you should regularly update your Estate Agency website
Whether you have a big corporate website or a small blog, regularly updating the content on these mediums has many benefits. The frequency you update your website and why are important factors, I will explain the reasons and best practices below.
Updating your website is not an easy task, it costs both time and money, however if used correctly can benefit you greatly. Long term there are several benefits which will see you rise above your competitors, just by updating your site.
What are the benefits?
1) It is great for SEO!
Google love new fresh content on websites, they like to have posts in their index that are quality for the end user. A website that is updated regularly is crawled more often and if you have good quality content on there Google will boost your ranking. I’m not saying that you are going to post 2 blogs and suddenly shoot up the rankings but over a period of time (several months) you will start to your rankings shift in the right direction. The key thing to remember when you are writing blogs and posting them on your site is that you must apply good internal linking practices. This effectively means using a keyword that you would like to be found under and then linking it back to your homepage, for example estate agent website design…see what I did there!
2) It will improve your social media game
There is nothing worse than having loads of followers and nothing to post. Your followers want engaging content, a piece of information that they can learn from. If you dont have anything to post then your social media profiles will become boring and stale. Regularly updating your websites gives you a lot to post about and will also drive traffic to your site which again is good for SEO.
3) It benefits your users
Stop thinking about yourself for a second, SEO & social media are great BUT so are the people who buy your services. Remember that your website is built for them and users want fresh content to look at. A user that as managed to find what they are looking for on your site is more likely to return and use your services. Again I’m not saying by posting one blog you are going to suddenly attract loads more users but without the regular posting of content you dramatically reduce the likelihood of your users finding what they were looking for.
4) It shows that your company is active
I always tell our clients that it is important to update their blogs as it is like a show your users that your website has a pulse, its alive. Regularly updating your website instils a
certain level of trust in the end users as they see you as a company that is making things happen and not just standing still. On Estate agents websites for example, regularly updating your blog with local information and property market updates will show your users that you are ‘on the ball’ so to speak.
5) You should constantly be marketing
Updating your content is a core part of marketing. It isn’t enough to run one campaign and then just sit back and soak it in. The leads will dry up and you need to constantly be producing high quality content, this is what really gets you results.
Final thoughts…
I won’t bore you with all the details but the new Google ranking algorithm update effectively insinuates that content is going to be a very important ranking factor to Google going forward. Google pretty much control the destiny of where your website will rank so it always best to follow their rules. A lot of businesses are using content marketing to raise general brand awareness and to push products. For a property website, content should be used to keep clients informed, for example once week you might blog about the state of the local property market and the next you might blog about the key benefits of using your services. Updating the properties on your website is not enough and Google know that is your prime function so you wont gain any SEO benefit from it, stick to content and you will see the benefits!
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