5 reasons you should regularly update your Estate Agency website

Whether you have a big corporate website or a small blog, regularly updating the content on these mediums has many benefits. The frequency you update your website and why are important factors, I will explain the reasons and best practices below.

Updating your website is not an easy task, it costs both time and money, however if used correctly can benefit you greatly. Long term there are several benefits which will see you rise above your competitors, just by updating your site.

What are the benefits?

1) It is great for SEO!

Google love new fresh content on websites, they like to have posts in their index that are quality for the end user. A website that is updated regularly is crawled more often and if you have good quality content on there Google will boost your ranking. I’m not saying that you are going to post 2 blogs and suddenly shoot up the rankings but over a period of time (several months) you will start to your rankings shift in the right direction. The key thing to remember when you are writing blogs and posting them on your site is that you must apply good internal linking practices. This effectively means using a keyword that you would like to be found under and then linking it back to your homepage, for example estate agent website design…see what I did there!

2) It will improve your social media game

There is nothing worse than having loads of followers and nothing to post. Your followers want engaging content, a piece of information that they can learn from. If you dont have anything to post then your social media profiles will become boring and stale. Regularly updating your websites gives you a lot to post about and will also drive traffic to your site which again is good for SEO.

3) It benefits your users

Stop thinking about yourself for a second, SEO & social media are great BUT so are the people who buy your services. Remember that your website is built for them and users want fresh content to look at. A user that as managed to find what they are looking for on your site is more likely to return and use your services. Again I’m not saying by posting one blog you are going to suddenly attract loads more users but without the regular posting of content you dramatically reduce the likelihood of your users finding what they were looking for.

4) It shows that your company is active

I always tell our clients that it is important to update their blogs as it is like a show your users that your website has a pulse, its alive. Regularly updating your website instils a
certain level of trust in the end users as they see you as a company that is making things happen and not just standing still. On Estate agents websites for example, regularly updating your blog with local information and property market updates will show your users that you are ‘on the ball’ so to speak.

5) You should constantly be marketing

Updating your content is a core part of marketing. It isn’t enough to run one campaign and then just sit back and soak it in. The leads will dry up and you need to constantly be producing high quality content, this is what really gets you results.

Final thoughts…

I won’t bore you with all the details but the new Google ranking algorithm update effectively insinuates that content is going to be a very important ranking factor to Google going forward. Google pretty much control the destiny of where your website will rank so it always best to follow their rules. A lot of businesses are using content marketing to raise general brand awareness and to push products. For a property website, content should be used to keep clients informed, for example once week you might blog about the state of the local property market and the next you might blog about the key benefits of using your services. Updating the properties on your website is not enough and Google know that is your prime function so you wont gain any SEO benefit from it, stick to content and you will see the benefits!

Alex Evans

You May Also Enjoy

Damaged timber from Dry Rot
Estate Agent Talk

Mould and damp – what you need to know ahead of winter

With the winter months just round the corner, problems with damp and mould can become far more prominent. Autumntime is when many people turn on central heating systems and choose to close windows, preventing fresh air ventilation needed to allow damp air to leave a property. Unfortunately, the combination of warm and damp air can…
Read More
Breaking News

Rental price and average salary tracker – September 2025

London and South East see biggest dips in required rental salary year-on-year London and the South East saw the sharpest dips year-on-year in the average salary needed in order to rent the average home in that area. London saw a 4.2% drop, whilst the South East saw a decline of 2.9%. Yorkshire and Humberside saw…
Read More
buying at auction uk
Breaking News

The cities where buying beats renting – with just a 5% deposit

British first-time buyer mortgage payments are typically 17% cheaper than renting, even with a low 5% deposit The average 5% deposit is £11,412 based on a typical first-time buyer property price of £228,233 Among major cities outside London, the biggest gap between owning and renting is in Glasgow, where buyers could save more than £4,750…
Read More
Rightmove logo
Breaking News

Rightmove’s Weekly Mortgage Rates Tracker

Average rates for 2-year and 5-year fixed-rate mortgages   Term Average rate Weekly change Yearly change 2-year fixed 4.51% +0.00% -0.37% 5-year fixed 4.55% +0.01% +0.01%   Lowest rates for 2-year and 5-year fixed-rate mortgages   Term Lowest rate Weekly change Yearly change 2-year fixed 3.77% +0.05% -0.07% 5-year fixed 3.97% +0.10% +0.29%   Average…
Read More
Rightmove logo
Breaking News

Data and commentary from Rightmove on stamp duty reforms

Colleen Babcock, Rightmove’s property expert said: “We’ve been calling for stamp duty reform for some time now, as it’s a significant barrier for many people moving home. Abolishing it completely would remove one of the biggest barriers to moving, unlocking more moves at all stages of the property ladder. “Our data shows that only 5%…
Read More
Breaking News

Second-time buyers dominate demand for longer term fixed mortgage deals

Second-time buyers are dominating demand for longer term fixed mortgage deals, fresh data from Moneyfacts Analyser can reveal. Of those looking for fixed term deals on moneyfactscompare.co.uk: Almost two-thirds (58%) of second-time buyers who compared mortgage deals using the moneyfactscompare.co.uk website were considering terms of three years or longer in the 30 days to 1…
Read More