5 simple tips to make your estate agency stand out

November 20, 2014

With many estate agents continuing to rely on traditional methods to market themselves and their properties, there’s ample opportunity to make some real gains, differentiate yourself from the crowd and run campaigns that are truly effective.

Here’s five simple tips:

1. Get active on social media. Our industry relies heavily on word of mouth recommendations so Twitter and Facebook really are essential tools for any agency. Being genuine is of paramount importance, social media isn’t just a tool to promote listings! Rather it’s an online extension of the offline you, so behave how you would in real life. Be yourself, engage with users and take part in conversations.

2. Start writing a weekly blog. In far less time than you would think, you can make strong SEO
gains, build great sharable content and promote your voice as an expert with little to no cost.

3. Youtube is the second biggest search engine after Google, so it should definitely be a serious consideration in your digital strategy. A tour of your property portfolio, or just a short slide video to add to your website will improve users experience tenfold.

4. Capturing a vine video of a property takes little time and is an effective way to attract potential tenants (posts with videos attract 3 times more inbound links than plain text posts). The nature of video allows you convey more information is a shorter time. Use your voice, movement and emotion to craft your user’s experience.

5. With a wealth of professional photography, running a Pinterest account is an easy win for
Estate Agents. It’s also the most appropriate network for targetting first time buyers: the most active users are typically females in their late twenties. Seize this opportunity and create boards that will appeal to this demographic such as interior design, storage solutions or DIY.

Originally posted on Propertyflock, a new and easy to use one-stop hub for marketing your estate agency.

Alex Evans

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