5 simple tips to make your estate agency stand out

November 20, 2014

With many estate agents continuing to rely on traditional methods to market themselves and their properties, there’s ample opportunity to make some real gains, differentiate yourself from the crowd and run campaigns that are truly effective.

Here’s five simple tips:

1. Get active on social media. Our industry relies heavily on word of mouth recommendations so Twitter and Facebook really are essential tools for any agency. Being genuine is of paramount importance, social media isn’t just a tool to promote listings! Rather it’s an online extension of the offline you, so behave how you would in real life. Be yourself, engage with users and take part in conversations.

2. Start writing a weekly blog. In far less time than you would think, you can make strong SEO
gains, build great sharable content and promote your voice as an expert with little to no cost.

3. Youtube is the second biggest search engine after Google, so it should definitely be a serious consideration in your digital strategy. A tour of your property portfolio, or just a short slide video to add to your website will improve users experience tenfold.

4. Capturing a vine video of a property takes little time and is an effective way to attract potential tenants (posts with videos attract 3 times more inbound links than plain text posts). The nature of video allows you convey more information is a shorter time. Use your voice, movement and emotion to craft your user’s experience.

5. With a wealth of professional photography, running a Pinterest account is an easy win for
Estate Agents. It’s also the most appropriate network for targetting first time buyers: the most active users are typically females in their late twenties. Seize this opportunity and create boards that will appeal to this demographic such as interior design, storage solutions or DIY.

Originally posted on Propertyflock, a new and easy to use one-stop hub for marketing your estate agency.

Alex Evans

You May Also Enjoy

AI in estate agency letting agency property
Estate Agent Talk

AI property search not yet mainstream

The latest research by GetAgent.co.uk has revealed that while artificial intelligence is increasingly being embraced across the property industry, the technology has yet to become a mainstream tool for buyers and sellers when it comes to searching for and marketing homes. GetAgent commissioned a survey* of UK estate agents to understand how widely AI-powered search…
Read More →
Breaking News

70% of Britain’s housing market is in recovery with prices trending upwards

The latest research from Yopa reveals that 70% of the British housing market is now in recovery with prices trending upwards following the challenging conditions of the past two years. This is despite the broader national picture showing that average house prices have edged down over the last six months. Yopa analysed six months of…
Read More →
Breaking News

Breaking Property News 12/3/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   ‘The actual work, making smart procurement decisions, protecting the owner’s budget was buried under a mountain of emails and calls’ Rihards Trops CEO of TenderPro   Every property manager knows the feeling. You need to find a contractor, get three comparable quotes, coordinate site visits,…
Read More →
Breaking News

Renters’ Rights Act already driving surge in tenant complaints

“Renters’ Rights effect” drives unprecedented demand dispute resolution Industry redress scheme flooded with enquiries ahead of Act going live in May   THE IMPENDING implementation of the Renters’ Rights Act has already led to unprecedented demand for The Property Ombudsman’s services, as more tenants seek support to resolve disputes fairly and independently. In the four…
Read More →
Breaking News

Rights Act: Key changes renters need to know — new rules start on 1 May 2026

The Renters’ Rights Act is a major overhaul of the rules that govern renting in England, the biggest in decades. Propertymark, the UK’s leading body for property professionals, wants renters to understand what’s coming and how it will affect them. The next wave of changes under the Act will take effect on 1 May 2026.…
Read More →
Breaking News

What Would Make Me Stay: How Tenants Are Redefining What Home Really Means

68% of tenants say the single biggest factor that would make them stay in their rental home long term is the relationship with their landlord or agent, above rent levels, location, or the quality of the property itself. That is the headline finding from LRG’s Winter 2025/26 Lettings Report, and it points to something the…
Read More →