5 simple tips to make your estate agency stand out

With many estate agents continuing to rely on traditional methods to market themselves and their properties, there’s ample opportunity to make some real gains, differentiate yourself from the crowd and run campaigns that are truly effective.

Here’s five simple tips:

1. Get active on social media. Our industry relies heavily on word of mouth recommendations so Twitter and Facebook really are essential tools for any agency. Being genuine is of paramount importance, social media isn’t just a tool to promote listings! Rather it’s an online extension of the offline you, so behave how you would in real life. Be yourself, engage with users and take part in conversations.

2. Start writing a weekly blog. In far less time than you would think, you can make strong SEO
gains, build great sharable content and promote your voice as an expert with little to no cost.

3. Youtube is the second biggest search engine after Google, so it should definitely be a serious consideration in your digital strategy. A tour of your property portfolio, or just a short slide video to add to your website will improve users experience tenfold.

4. Capturing a vine video of a property takes little time and is an effective way to attract potential tenants (posts with videos attract 3 times more inbound links than plain text posts). The nature of video allows you convey more information is a shorter time. Use your voice, movement and emotion to craft your user’s experience.

5. With a wealth of professional photography, running a Pinterest account is an easy win for
Estate Agents. It’s also the most appropriate network for targetting first time buyers: the most active users are typically females in their late twenties. Seize this opportunity and create boards that will appeal to this demographic such as interior design, storage solutions or DIY.

Originally posted on Propertyflock, a new and easy to use one-stop hub for marketing your estate agency.

Alex Evans

You May Also Enjoy

Breaking News

Majority of Tenants Unsure How Changes Will Affect Them, Says LRG

With major changes to the private rental sector on the horizon, 62% of tenants say they don’t know whether the government’s Renters’ Rights Bill will address their concerns – highlighting a growing need for clearer communication around what the reforms will mean in practice. LRG’s latest Lettings Report shows that while landlords are widely aware…
Read More
Home and Living

Perfume Storage Tips: How to Keep Your Fragrances Fresh

Perfumes are sensitive compositions that can be significantly affected by how they are stored. Proper storage ensures that your favorite fragrances stay fresh and maintain their intended scent profile. In this article, we’ll explore practical, fun, and effective tips to help you preserve your perfumes in perfect condition. Understanding the Sensitivity of Perfumes Perfumes are…
Read More
Breaking News

Renters’ Rights Bill Delay Causing Uncertainty for Tenants and Landlords

Ministers need to tell landlords and tenants when measures in the Renters’ Rights Bill will take effect the National Residential Landlords Association (NRLA) is today warning. The Government pledged last year to abolish Section 21 ‘no explanation’ repossessions and to make other changes to the rental market this summer. With the Bill not scheduled to…
Read More
Breaking News

Breaking Property News 02/04/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Made Snappy 360 appoints new CEO and Sales Director to accelerate growth in the property technology space Made Snappy 360, the fast-growing proptech company known for its virtual tours and floor plan technology, has appointed industry veteran Mark Beresford-Ward as its new Chief Executive…
Read More
Home and Living

Expert reveals the exact date parents must start renovating in time for summer

Loft and attic renovations are gaining popularity this spring, with nearly 11,000 monthly Google searches, highlighting them as one of the top home renovation projects Brits are planning in the coming weeks. Loft conversion specialist Sally McClean, loft conversion specialist from Enfields loft conversions Rooftop Rooms, shares the exact dates homeowners should start their renovations…
Read More
Breaking News

Nationwide HPI – Annual house price growth steady in March

Annual rate of house price growth remained stable in March at 3.9%, unchanged from February Northern Ireland remained the top performing area, with annual price growth accelerating to 13.5% London weakest performing region, with 1.9% year-on-year rise Commenting on the figures, Robert Gardner, Nationwide’s Chief Economist, said: “UK house price growth remained stable in March…
Read More