5 simple tips to make your estate agency stand out

With many estate agents continuing to rely on traditional methods to market themselves and their properties, there’s ample opportunity to make some real gains, differentiate yourself from the crowd and run campaigns that are truly effective.

Here’s five simple tips:

1. Get active on social media. Our industry relies heavily on word of mouth recommendations so Twitter and Facebook really are essential tools for any agency. Being genuine is of paramount importance, social media isn’t just a tool to promote listings! Rather it’s an online extension of the offline you, so behave how you would in real life. Be yourself, engage with users and take part in conversations.

2. Start writing a weekly blog. In far less time than you would think, you can make strong SEO
gains, build great sharable content and promote your voice as an expert with little to no cost.

3. Youtube is the second biggest search engine after Google, so it should definitely be a serious consideration in your digital strategy. A tour of your property portfolio, or just a short slide video to add to your website will improve users experience tenfold.

4. Capturing a vine video of a property takes little time and is an effective way to attract potential tenants (posts with videos attract 3 times more inbound links than plain text posts). The nature of video allows you convey more information is a shorter time. Use your voice, movement and emotion to craft your user’s experience.

5. With a wealth of professional photography, running a Pinterest account is an easy win for
Estate Agents. It’s also the most appropriate network for targetting first time buyers: the most active users are typically females in their late twenties. Seize this opportunity and create boards that will appeal to this demographic such as interior design, storage solutions or DIY.

Originally posted on Propertyflock, a new and easy to use one-stop hub for marketing your estate agency.

Alex Evans

You May Also Enjoy

Rightmove logo
Breaking News

Rightmove’s Weekly Mortgage Tracker – 01/07/25

Average rates for 2-year and 5-year fixed-rate mortgages   Term Average rate Weekly change Yearly change 2-year fixed 4.57% -0.05% -0.83% 5-year fixed 4.55% -0.04% -0.45%   Lowest rates for 2-year and 5-year fixed-rate mortgages   Term Lowest rate Weekly change Yearly change 2-year fixed 3.69% -0.13% -0.98% 5-year fixed 3.87% -0.01% -0.36%   Average…
Read More
Breaking News

Housing Insight Report Covering May 2025

Sales On average, there were around 11.5 homes placed for sale per member branch in May 2025. Lettings The average void period reported by member agents increased to just over three weeks in May 2025. We are seeing an average of 37% of housing transactions taking longer than 17 weeks to complete. The timescales are…
Read More
Breaking News

Rental Market Hotspots Drive National Growth

New analysis from FCC Paragon reveals modest national growth in rental demand across England in Q2 2025, up by 1.2% to 29.4%. However, this overall increase masks significant regional variation, with several counties experiencing substantial quarterly surges that are driving the market forward. The research shows that rental demand across England strengthened in Q2, up 1.2%…
Read More
Breaking News

Nationwide House Price Index for June 2025 – Thoughts from the Industry

Nationwide House Price Index for June 2025 shows House prices fell by -0.8% between May and June of this year. On an annual basis, the average house price increased by 2.1% although this rate of growth had slowed from 3.5% the previous month. As a result, the average UK house price now sits at £271,619.…
Read More
Breaking News

Clarity still needed on key areas in Renters’ Rights Bill

Ahead of Report Stage of the Renters’ Rights Bill in the House of Lords later today, 1 July 2025, Propertymark is urging the UK Government and Peers to amendment Bill, so it is fit for purpose. There remain long-standing concerns about the capacity and capability of the Courts, with the time from claim to hearing…
Read More
Cozy Pet Cat Tree Grey
Breaking News

Pet deposits only option following UK Government U-turn on Renters’ Rights Bill

Ahead of Report Stage of the Renters’ Rights Bill in the House of Lords which kicks off later today, Tuesday 1 July 2025, Propertymark is urging Peers to support an amendment that would allow for an additional pet deposit now that the UK Government has tabled amendments to remove pet insurance requirements. Since the introduction…
Read More