5 Steps to Becoming the Best Estate Agent in Your Town

Are you passionate about your estate agency and want to become the most noted estate agency in your local area?
Finding a family their dream home can feel like the greatest accomplishment, and can be extremely rewarding. In order to become the best estate agent in town, here are some top tips for success.

1. Develop Exceptional Customer Service

As with any role in a customer-facing industry, delivering on customer service will help to keep your customers engaged and have them coming back for a repeat visit if they sell their house in the future.

It’s almost inevitable that you may encounter hiccups during the buying or selling process, so having a reassuring and confident service with your customers will help to keep them calm and reassured that whatever problem you encounter will be easily fixed.

2. Smash Your SEO Marketing

SEO has an important role to play in your marketing strategy as an estate agent. Not only does SEO help you capture customers, it also serves to use search engines like Google to capture your target audience by using keywords and enabling a high ranking result in results pages.

If you’re in need of some assistance with your SEO, award-winning agencies like Maratopia can help you on the right track to success. Whether you need top quality content writing, a new website build, or site maintenance, investing in the right SEO can help you a long way to attracting and retaining customers.

3. Have a Strong Social Media Presence

A strong social media presence will take you a long way with promoting your estate agent business, and will help you to give the houses you sell greater reach.

Whether you’re promoting the unique features of a house you’re listing, or sharing luxury or budget properties, social media is some of the most effective and useful marketing tools you can dream of. Picture-based or film-based platforms like Instagram or TikTok can be incredibly effective in reaching your target audience and creating engagement.

If you need tips on creating an engaging profile, Instagram’s help pages offer tips for making engaging posts and reels to draw your customers’ attention faster.

4. Be Knowledgeable About the Market and Economy

As your industry is based around market value, be aware that values of housing can fluctuate according to demand and inflation amongst other factors.

Staying updated on changes to the economy, and offering fair prices to potential buyers and sellers will give the impression of fairness and expertise. Be transparent about any potentially hidden costs, and communicate well with your customers to allow for a smooth process.

5. Manage Feedback Well

Any feedback you receive as a business should be handled respectfully and responsibly. If a customer offers you constructive feedback, it’s a good idea to make contact with the customer and discuss areas of concern or for improvement.

One way you can do this is to take ownership of your Google Business Profile. Google is one of the most common places where a customer may leave a review, so ensuring you respond respectfully to each comment (positive and otherwise!) will help you build a bond with customers.

Do you have any tips for becoming the best estate agent in town? Share your thoughts in the comments section below!

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

As few as 22% of HMOs have a usable garden

With the summer here and the weather well and truly hotting up, new insight from COHO, the HMO management platform, reveals where in England you’ve got the best chance of finding a shared house with a usable garden. And just for good measure, they’ve also worked out where the most pet friendly and car friendly…
Read More
Breaking News

Housing Ombudsman’s report demonstrates necessity of vibrant and growing private rental sector

Following a recent report from the Housing Ombudsman titled ‘Spotlight Report: Repairing Trust’, which revealed that 2024/25 witnessed a 474 per cent surge in complaints about poor living conditions compared to 2019/20, Propertymark has stated that this demonstrates the necessity for a vibrant and growing private rental sector. Referencing the UK Government’s ambition to construct…
Read More
Breaking News

Inheritance Tax Receipts raise £1.5 billion in two months

Inheritance tax receipts hit £1.5 billion in the first two months of the current tax year, according to data released by HM Revenue and Customs (HMRC) this morning. This is £98 million higher than the previous tax year, and continues an upward trend over the last two decades. Nicholas Hyett, Investment Manager at Wealth Club…
Read More
Breaking News

Propertymark Responds to Boiler Scheme Consultation

Responding to the Department for Energy Security and Net Zero’s Boiler Upgrade Scheme and Certification requirements for clean heat schemes consultation (England, Wales and Scotland), Propertymark has stressed the concerns of property agents that landlords are struggling to afford energy efficiency improving measures and warn that the scheme must evolve to protect the availability of…
Read More
bank of england interest rate
Breaking News

Industry Reaction to Bank of England’s decision to hold interest rates at 4.25%

Following a previous cut in May, the rate has today been held at 4.25%. This comes as a result of inflation easing slightly to 3.4% (May 2025), but remaining higher than the Bank of England target rate of 2.0%. The decision to hold the base rate by the Monetary Policy Committee was the result of…
Read More
Breaking News

Rents Climb as High as 17.4%

The latest market analysis by London lettings and estate agent, Benham and Reeves, has found that rents across Britain have surged by as much as 17.4% in some areas since the Labour Government adopted the proposed Renters’ Rights Bill which is likely to become law later this Summer after the Bill enters the House of Lords…
Read More