5 tips for attracting followers to your LinkedIn company page

So you’ve set up a LinkedIn company page, added an introduction of your company, uploaded a background image and included all the other details (website link, address…).

You’re sharing status updates regularly – by sharing your own and others content, but your followers are not increasing. Now what?

Now you need to build your following.

Your company page followers engage with your updates and share them with their network, helping you reach a wider audience. But if you lack the followers, this process cannot happen. Here are my five tips to help you increase your LinkedIn company page following:

Tip 1: Start inside your company – engage your employees

Sometimes we fail to see the obvious as we’re so focused on reaching out to others, but the best place to start building followers is by engaging your employees. They are the best advocates of your agency. You can encourage them to create a LinkedIn profile and follow your company. They can then add a link to your company page in their email signature.

Tip 2: Promote your page outside the company

You can include a link to your company page on all your marketing material and communications, such as your blog posts, newsletters and emails. You should then invite customers, suppliers, partners and other target audiences to follow you.

Tip 3: Add a LinkedIn follow button to your website

You can convert visitors of your website or blog page by adding a follow button for your LinkedIn company page. This makes it easy for people to follow you with a single click.

Tip 4: Contribute in LinkedIn Groups

LinkedIn groups are highly popular. The Estate Agent UK Networking LinkedIn group is proof of this and many of us are members of it. By participating in LinkedIn groups, you can highlight your company page, contribute to other discussions, start your own discussion and attract more followers.

Tip 5: Launch a Follow Ad campaign

By creating your own Follow Ad campaign, you can encourage new followers to follow your company page. You should target your campaign to specific companies, your industry, and geographical regions to attract targeted followers. When members follow your company page, this update spreads across their network, potentially motivating people in their network to follow you.

As you start to build you company page following, be sure to regularly update your page with relevant information and news. It’s also important to share content from other relevant influencers in your industry to create interactions and engagement. You can now like and share content as a company (before you could only do this as an individual), so it’s a great way to engage other members as a company.

Alex Evans

You May Also Enjoy

Home and Living

Best Budget Smartphones Under $200

In the rapidly advancing digital era, it’s no longer a luxury but a necessity to have a smartphone. Not everyone however needs or is able to pay hundreds of dollars for an expensive device. The good news is that there are numerous budget smartphones under $200 that provide great performance, decent cameras, and a long…
Read More
Rightmove logo
Breaking News

Ten years on: More first-time buyers moving to cities while the coast stands still

New ten-year analysis of the property market shows that more first-time buyers are looking to move to cities, while the coast has seen no growth in new buyers First-time buyer demand to move to Great Britain’s 50 largest cities (excluding London) is up by 16% on average over the last ten years, with Dundee topping…
Read More
Breaking News

Homeowners in England and Wales overvalue their properties by an average of 16%

Homeowners in England and Wales are overestimating the value of their property by an average of 16%, according to new figures. Data from Quick Move Now compares homeowner estimates with formal estate agent valuations and is broken down by both region and property type. Overall, homeowners overvalue in every single category.   Regional breakdown Region…
Read More
Visual blemishes on Roads due to service upgrades
Estate Agent Talk

Emergency Sidewalk Repairs: When to Act and Who to Call

Sidewalks are the unsung heroes of city infrastructure—quietly assisting tens of millions of footsteps every day. But when they crack, disintegrate, or shift all of sudden, they might quickly turn out to be volatile liabilities. In a town like New York, in which pedestrian site visitors are constant and belongings proprietors are legally chargeable for…
Read More
Breaking News

Reapit report reveals agents’ long-term market confidence amid legislative challenges

Despite the significant challenges posed by a shifting economic landscape and the largest wave of housing legislation in decades, estate and letting agents remain steadfast in their confidence about their long-term future in the industry. According to the first Reapit Property Outlook Report 2025, covering the full breadth of sales and lettings agency opinion countrywide,…
Read More
Breaking News

Owner-Occupiers Drive Resilient Commercial Property Market

Buying Becomes 37% Cheaper Than Renting The latest Commercial Property Demand Index from specialist property finance expert, Rangewell, reveals that while investor appetite across the sector held steady in Q2, strong levels of owner-occupied commercial mortgage activity are helping drive market performance, as business owners increasingly move from renting to buying their long-term premises for…
Read More