5 tips for attracting followers to your LinkedIn company page

So you’ve set up a LinkedIn company page, added an introduction of your company, uploaded a background image and included all the other details (website link, address…).

You’re sharing status updates regularly – by sharing your own and others content, but your followers are not increasing. Now what?

Now you need to build your following.

Your company page followers engage with your updates and share them with their network, helping you reach a wider audience. But if you lack the followers, this process cannot happen. Here are my five tips to help you increase your LinkedIn company page following:

Tip 1: Start inside your company – engage your employees

Sometimes we fail to see the obvious as we’re so focused on reaching out to others, but the best place to start building followers is by engaging your employees. They are the best advocates of your agency. You can encourage them to create a LinkedIn profile and follow your company. They can then add a link to your company page in their email signature.

Tip 2: Promote your page outside the company

You can include a link to your company page on all your marketing material and communications, such as your blog posts, newsletters and emails. You should then invite customers, suppliers, partners and other target audiences to follow you.

Tip 3: Add a LinkedIn follow button to your website

You can convert visitors of your website or blog page by adding a follow button for your LinkedIn company page. This makes it easy for people to follow you with a single click.

Tip 4: Contribute in LinkedIn Groups

LinkedIn groups are highly popular. The Estate Agent UK Networking LinkedIn group is proof of this and many of us are members of it. By participating in LinkedIn groups, you can highlight your company page, contribute to other discussions, start your own discussion and attract more followers.

Tip 5: Launch a Follow Ad campaign

By creating your own Follow Ad campaign, you can encourage new followers to follow your company page. You should target your campaign to specific companies, your industry, and geographical regions to attract targeted followers. When members follow your company page, this update spreads across their network, potentially motivating people in their network to follow you.

As you start to build you company page following, be sure to regularly update your page with relevant information and news. It’s also important to share content from other relevant influencers in your industry to create interactions and engagement. You can now like and share content as a company (before you could only do this as an individual), so it’s a great way to engage other members as a company.

You May Also Enjoy

Estate Agent Talk

How can Cash House Buying Agencies thrive in 2022?

Like many other industries in the world, the UK property market is constantly evolving. Industry players therefore need to keep a keen eye on the key markers that define the state of the industry. As 2022 ushers in new changes and realities, industry players like cash house buying agencies need to arm themselves with current…
Read More
composite gates
Home and Living

Composite Garden Fencing / Gates – Pros & Cons

As much as many of us enjoy great relationships with our neighbours, we do also relish privacy between our properties / boundaries. Years ago I remember rows of gardens with no more that a wire fence with wooden posts separating each with some having missing sections and even those totally without. Many neighbours would have…
Read More
Breaking News

BREAKING PROPERTY NEWS – 30/06/2022

Daily bite-sized proptech and property news in partnership with Proptech-X.   Zoopla names new members of its Lettings Advisory Board, selected to support its goal to help inform how industry responds to a fast-evolving policy environment for agents, landlords and renters Zoopla, the UK’s most comprehensive property destination, is pleased to announce new members of…
Read More
Estate Agent Talk

Why Your Multifamily Building Needs An Access Control System

Being responsible for a multifamily building requires keeping safety a priority. Security can be a concern in a building with multiple people coming in and out, which is why your multifamily building needs an access control system. There are many reasons why an access control system can be of use to a dwelling with more…
Read More
empty property uk 2022
Estate Agent Talk

How many empty homes are there in England?

The total number of empty dwellings as at 13 September 2021 was 468,000 – a decrease of 11,000 or 2.4% on the previous year as quoted on the official government website: Local Authority Council Tax base England 2021 Long term empty homes are dwellings which are unoccupied for a period of 6 months or more…
Read More
Breaking News

New Research from TwentyEA Shows Available Stock Has Almost Halved Compared with Five Years Ago

Despite the fact that UK inflation has hit a fourty year high of 9%, agents across the UK are still seeing demand for properties outstripping supply, with new instructions largely flat during May, according to a recent RICS survey in June 2022. The RICS survey also suggests there is little prospect of more homes coming…
Read More