51min Lecture on Systemising Your Letting Agency to Help You on the Tenant Fee Ban

Written by Christopher Watkin on - Letting Agent Talk -

John Paul is an letting agent in the North East with 2,000 properties under management.

He is the leader and owner of the Castledene Group, an award-winning sale and letting agency based in northeast England. Widely regarded as one of the leading experts in the property industry, John won the Sunday Times Best UK Letting Agency 2014  and the Sunday Times Outstanding Contribution to Lettings Award in 2015 and speaks at networking events all over the UK.

John has grown Castledene Sales and Lettings into six branches employing fifty staff.

Systemising Your Letting Agency is one key factor to ensuring you will survive when the tenant fee ban kicks in 2019.

In this very detailed 51 lecture, given to 70 letting agents a matter of a few weeks ago .. ho goes through the 5 steps required to systemise yor lettings agency



Author: Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.

Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.

So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them

Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.

Christopher Watkin
07950 147 572
[email protected]

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