6 Tips To Ace Instagram Marketing For Your Real Estate Business

A real estate agent’s digital world can be confusing, and you may know how easy it is to get lost. The key to success is to be different from others.
But, how can that be done? What would be the best way to attract the seller?

Instagram is the answer to your question.

Instagram is the best place to be, to proclaim your expertise, listing, and even the results. You can find potential home buyers, homeowners interested in selling the house, or investors. It is a highly visual platform where you can even share photographs and videos of properties for the convenience of potential buyers.

If you are new to Instagram, you can consider using likefy.com to garner real followers. However, to make the most of Instagram, you need to go over and beyond for effective social media marketing. Here are some tips.

1. Add mesmerizing photos

Outstanding photos are the only thing that will attract buyers and help you sell the properties. It is the only thing that is common between property selling and Instagram. You must create your profile well-lit and utilize the platform to showcase your listing.

2. Stunning videos

Along with the photos, the best way to catch the buyer’s attention is through videos. You can use the Instagram features to share the video as a post and reel. When you do so, it will help you get thousands of views, and that too will be for free. You must mix video and photos to increase your reach on Instagram.

3. Give your realtor some spotlight

Engaging photos and videos can catch a buyer’s attention, but the one who closes the deal is a realtor, which is why it is essential for you. That is why you should not leave your realtor at the backend; in fact, you should put them in front so that they create a human-to-human relationship.

4. Captures your client’s feelings

Buying or selling a house is highly emotional; it involves a personal connection with the realtor. If you capture that feeling or moment in a video or photo, that can be compelling content for your Instagram. It is one of the powerful tactics that you can choose.

5. Share some quotes or images

One of the best ways to diversify Instagram content is to share quote images. You can give them insight into the property market that will provide up-to-date information about the properties, and it will even encourage the people to follow you back.

6. Adopt Instagram best practices

Along with these specific tips, you should adopt the best Instagram practices, which will help diversify content. When you do so, then it will help in increasing the reach of your video. In addition, you can use the trending features of Instagram, such as optimizing your bio and developing a consistent theme.

Conclusion

Using Instagram, you need to offer high-quality content and maintain consistency. It is the best way through which you can connect with potential clients and help them in hunting for their dream home!

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Estate Agent Talk

Are ‘for sale’ boards becoming obsolete?

Earlier this year, Westminster Council announced that it would apply to ban estate agents from displaying sales boards outside residential properties in the local area; now, Epping Forest Council is the latest to follow suit. With this in mind, Jack Malnick, Property Expert and Managing Director at Sell House Fast has shared his thoughts on…
Read More
Christmas Decorations - Good or Bad for Selling
Breaking News

A More Affordable Christmas for Homebuyers

The latest research from award-winning mortgage adviser, Alexander Hall, has revealed that – despite the government failing to leave any affordability-focused initiatives under the tree in the recent Autumn Budget – this Christmas is shaping up to be a far more positive one for the nation’s homebuyers, as borrowers entering the market today are benefitting…
Read More
buying at auction uk
Breaking News

Most active property markets in 2025 revealed

Scotland and Yorkshire home to UK’s most active property markets in 2025 The latest research from The Property DriveBuy reveals that Scotland and Yorkshire have been home to the UK’s most active housing markets in 2025, with Birmingham, Somerset, Cornwall and Buckinghamshire also ranking within the top 10. The Property DriveBuy has analysed the latest…
Read More
Estate Agent Talk

The Renters’ Rights Act: turning change into advantage

The private rental sector is entering a period of unprecedented change. For estate agents, the Renters’ Rights Act 2025 taking effect from May is not just another piece of legislation – it will reshape how you advise landlords, manage tenancies and maintain compliance. Mustafa Sidki of the real estate team at Thackray Williams explains how…
Read More
Christmas Decorations - Good or Bad for Selling
Breaking News

Lower mortgage rates help Santa deliver 600 more toys this Christmas

With Christmas fast approaching, falling mortgage rates could be doing more than easing household finances this festive season. In fact, if Santa himself were to secure a mortgage on the North Pole today, he would be saving more than £2,000 a year on his monthly mortgage repayments compared to taking out the same mortgage at…
Read More
Christmas Decorations - Good or Bad for Selling
Breaking News

Has your property paid for Christmas this year?

The latest research from Yopa has revealed that, despite a quieter year for the UK property market, the vast majority of homeowners will have effectively seen their property pay for Christmas, based on the increase in the average house price versus the average festive spend. Yopa analysed house price growth since the start of the…
Read More