6 Tips To Ace Instagram Marketing For Your Real Estate Business

A real estate agent’s digital world can be confusing, and you may know how easy it is to get lost. The key to success is to be different from others.
But, how can that be done? What would be the best way to attract the seller?

Instagram is the answer to your question.

Instagram is the best place to be, to proclaim your expertise, listing, and even the results. You can find potential home buyers, homeowners interested in selling the house, or investors. It is a highly visual platform where you can even share photographs and videos of properties for the convenience of potential buyers.

If you are new to Instagram, you can consider using likefy.com to garner real followers. However, to make the most of Instagram, you need to go over and beyond for effective social media marketing. Here are some tips.

1. Add mesmerizing photos

Outstanding photos are the only thing that will attract buyers and help you sell the properties. It is the only thing that is common between property selling and Instagram. You must create your profile well-lit and utilize the platform to showcase your listing.

2. Stunning videos

Along with the photos, the best way to catch the buyer’s attention is through videos. You can use the Instagram features to share the video as a post and reel. When you do so, it will help you get thousands of views, and that too will be for free. You must mix video and photos to increase your reach on Instagram.

3. Give your realtor some spotlight

Engaging photos and videos can catch a buyer’s attention, but the one who closes the deal is a realtor, which is why it is essential for you. That is why you should not leave your realtor at the backend; in fact, you should put them in front so that they create a human-to-human relationship.

4. Captures your client’s feelings

Buying or selling a house is highly emotional; it involves a personal connection with the realtor. If you capture that feeling or moment in a video or photo, that can be compelling content for your Instagram. It is one of the powerful tactics that you can choose.

5. Share some quotes or images

One of the best ways to diversify Instagram content is to share quote images. You can give them insight into the property market that will provide up-to-date information about the properties, and it will even encourage the people to follow you back.

6. Adopt Instagram best practices

Along with these specific tips, you should adopt the best Instagram practices, which will help diversify content. When you do so, then it will help in increasing the reach of your video. In addition, you can use the trending features of Instagram, such as optimizing your bio and developing a consistent theme.


Using Instagram, you need to offer high-quality content and maintain consistency. It is the best way through which you can connect with potential clients and help them in hunting for their dream home!

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